“AppLift, the Berlin-based mobile games marketing platform, has announced that its proprietary lifetime value (LTV) optimisation technology yielded a 150 percent return on investment for Aeria Games’ Immortalis. […] AppLift achieved this success by focusing its LTV technology exclusively on the user acquisition and reactivation side of the business while optimising the campaign’s ROI via a data-driven emphasis on post-install events.”Click here to read the whole article.
