{"id":13925,"date":"2018-05-02T06:43:29","date_gmt":"2018-05-02T06:43:29","guid":{"rendered":"https:\/\/www.applift.com\/blog\/playable_retargeting_jp"},"modified":"2018-10-30T08:14:24","modified_gmt":"2018-10-30T08:14:24","slug":"playable_retargeting_jp","status":"publish","type":"post","link":"http:\/\/applift.sohocreative.eu\/ja\/blog\/playable_retargeting_jp","title":{"rendered":"\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u76ee\u7684\u306e\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\uff1aUA\u4ee5\u4e0a\u306e\u3082\u306e\u3092\u6c42\u3081\u3066"},"content":{"rendered":"

\u30b2\u30fc\u30e0\u696d\u754c\u3067\u306f\u3001\u5e83\u544a\u4e3b\u306b\u3088\u308a\u9ad8\u3044\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u3088\u308a\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u304c\u4eba\u6c17\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6<\/a>\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002\u4f53\u9a13\u578b\u3067\u697d\u3057\u3044\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092MRAID\u3067\u5e83\u544a\u5185\u306b\u7d44\u307f\u8fbc\u3080\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u306f\u3001\uff11\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306eLTV\u3092\u9ad8\u3081\u3064\u3064eCPIs\/eCPAs\u3092\u6291\u3048\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6975\u3081\u3066\u52b9\u7387\u306e\u826f\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

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1. \u30b2\u30fc\u30e0\u696d\u754c<\/h3>\n

\"Playable<\/p>\n

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\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u306f\u307e\u305f\u3001\u3069\u3046\u3057\u305f\u3089\u30b2\u30fc\u30de\u30fc\u305f\u3061\u304c\u3082\u3063\u3068\u3084\u308a\u305f\u3044\u3068\u5e38\u306b\u623b\u3063\u3066\u304f\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3092\u6a21\u7d22\u3059\u308b\u305f\u3081\u306e\u512a\u308c\u305f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306b\u3082\u306a\u308c\u307e\u3059\uff01\u5e83\u544a\u4e3b\u306f\u3001\u3053\u3046\u3057\u305f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u6b21\u306e\u30ec\u30d9\u30eb\u3067\u4f55\u304c\u671f\u5f85\u3067\u304d\u308b\u304b\u3092\u898b\u305b\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u304f\u7dad\u6301\u3059\u308b\u3053\u3068\u3067\u3001\u5f7c\u3089\u3092\u547c\u3073\u623b\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

2. e\u30b3\u30de\u30fc\u30b9\u3068\u5c0f\u58f2\u696d<\/h3>\n

e\u30b3\u30de\u30fc\u30b9\u3084\u5c0f\u58f2\u696d\u306e\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u306f\u305d\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6027\u3092\u6d3b\u304b\u3057\u305f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u60f9\u304d\u3064\u3051\u308b\u512a\u308c\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3092\u518d\u5ea6\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30c8\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30ec\u30ae\u30e5\u30e9\u30fc\u30e6\u30fc\u30b6\u30fc\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u30022015\u5e74\u306eGamewheel\u306e\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3082\u3068\u3082\u3068\u30b9\u30bf\u30fc\u30c8\u6642\u306b\u306f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u76ee\u7684\u3068\u3057\u305f\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u30d6\u30e9\u30f3\u30c9\u306b\u5171\u611f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u304b\u306f\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\u306f2015\u5e74\u3001Gamewheel\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4f7f\u3063\u3066\u4f5c\u6210\u3057\u305fAngriest Whooper Game\u3067\u521d\u3081\u3066\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u3092\u5229\u7528\u3057\u307e\u3057\u305f\u3002\u30d7\u30ec\u30fc\u30e4\u30fc\u306f\u300120\u79d2\u4ee5\u5185\u3067\u30cf\u30e9\u30da\u30fc\u30cb\u30e7\u309220\u500b\u96c6\u3081\u308b\u3068\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\u306e\u5e97\u8217\u3067\u4f7f\u3048\u308b\u7279\u5225\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u304c\u3082\u3089\u3048\u307e\u3059\u3002\u540c\u793e\u306f\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5e73\u574740.25%\u306eCTR\u3092\u9054\u6210\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\u306f2016\u5e74\u672b\u307e\u3067\u306b4\u3064\u4ee5\u4e0a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u914d\u4fe1\u3092\u6210\u529f\u3055\u305b\u305f\u306e\u3067\u3059\u3002<\/p>\n

3. \u65c5\u884c\u3068\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/h3>\n

\"Travel<\/p>\n

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\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1a\u6b21\u306a\u308b\u9818\u57df<\/h3>\n

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\u30d7\u30ec\u30a4\u30a2\u30d6\u30eb\u5e83\u544a<\/a>\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u3001\u5f53\u793e\u30d6\u30ed\u30b0\u3092\u3054\u89a7\u304f\u3060\u3055\u3044!<\/p>\n","protected":false},"excerpt":{"rendered":"

ゲーム業界では、広告主により高いパフォーマンスとより優れたユーザーエクスペリエンスを提供するプレイアブル広告が人気のクリエイティブ<\/a>のひとつとして浮上しています。体験型で楽しいインタラクティブなコンテンツをMRAIDで広告内に組み込むプレイアブル広告は、１ユーザーあたりのLTVを高めつつeCPIs\/eCPAsを抑え、キャンペーンを極めて効率の良いものにすることができます。<\/p>\n","protected":false},"author":1,"featured_media":15765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[57,59],"tags":[],"class_list":["post-13925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ja-ja","category-mobile-marketing-ja"],"_links":{"self":[{"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/posts\/13925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/comments?post=13925"}],"version-history":[{"count":0,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/posts\/13925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/media\/15765"}],"wp:attachment":[{"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/media?parent=13925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/categories?post=13925"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/tags?post=13925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}