{"id":9412,"date":"2017-08-30T10:10:00","date_gmt":"2017-08-30T10:10:00","guid":{"rendered":"http:\/\/applift2.scgtesting.com\/blog\/engage-millennials-on-mobile-apps"},"modified":"2018-10-17T08:48:17","modified_gmt":"2018-10-17T08:48:17","slug":"engage-millennials-on-mobile-apps","status":"publish","type":"post","link":"http:\/\/applift.sohocreative.eu\/ja\/blog\/engage-millennials-on-mobile-apps","title":{"rendered":"\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3092\u53c2\u52a0\u3055\u305b\u308b\u65b9\u6cd5"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

\u3061\u3087\u3046\u30692000\u5e74\u4ee5\u964d\u306b\u6210\u4eba\u3092\u8fce\u3048\u308b\u4e16\u4ee3\u3092\u6307\u3059\u300c\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u300d\u3068\u3044\u3046\u8a00\u8449\u3092\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u304b\u3002\u4eca\u307e\u3055\u306b\u305d\u306e\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u304c\u3001\u69d8\u3005\u306a\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u7523\u696d\u9769\u65b0\u3092\u547c\u3073\u8fbc\u3080\u30d3\u30b8\u30cd\u30b9\u306e\u518d\u5f62\u6210\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u4e16\u4ee3<\/a>\u3067\u3059\u3002\u30a2\u30d7\u30ea\u5e83\u544a\u4e3b\u3082\u307e\u305f\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u4e0a\u3067\u5f7c\u3089\u306e\u8208\u5473\u3092\u5f15\u304d\u3001\u53c2\u52a0\u3055\u305b\u308b\u305f\u3081\u5275\u610f\u5de5\u592b\u306b\u52b1\u3093\u3067\u3044\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u30a2\u30d7\u30ea\u5e83\u544a\u4e3b\u304c\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u6301\u7d9a\u7684\u306a\u53c2\u52a0\u3092\u8a98\u5c0e\u3059\u308b\u65b9\u6cd5\u306f\u4f55\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u30a2\u30d7\u30ea\u53c2\u52a0\u3092\u4fc3\u3059\u969b\u306b\u6c17\u3092\u4ed8\u3051\u308b\u3079\u304d\u3053\u3068\u3068\u306f\uff1f\u3053\u306e\u8a18\u4e8b\u3067\u306f\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u5171\u6709\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\uff11. \u300c\u30e6\u30cb\u30fc\u30af\u3055\u300d\u306e\u91cd\u8981\u6027<\/p>\n

Snapchat\u306e\u6210\u529f\u306f\u307e\u3055\u306b\u3001\u30a2\u30c3\u30d7\u3057\u305f\u5199\u771f\u3084\u52d5\u753b\u304c\u6570\u79d2\u5f8c\u306b\u306f\u6d88\u3048\u3066\u3057\u307e\u3046\u65b0\u3057\u3044\u5171\u6709\u65b9\u6cd5\u3060\u3068\u8a00\u3048\u307e\u3059\u3002Snapchat\u306f\u305d\u306e\u72ec\u7279\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3092\u65e9\u3081\u306b\u60f9\u304d\u3064\u3051\u3001\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u8a87\u308a\u307e\u3057\u305f\u3002Angry Birds\u3001Candy Crush\u3001Pokemon Go\u306f\u4ed6\u306e\u30a2\u30d7\u30ea\u3068\u306f\u7570\u306a\u3063\u305f\u7269\u3092\u8ca9\u58f2\u3059\u308b\u3068\u3044\u3046\u30e6\u30cb\u30fc\u30af\u306a\u5171\u901a\u70b9\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u5927\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u6ce8\u76ee\u3059\u3079\u304d\u30a2\u30d7\u30ea\u306f\u3001\u30d0\u30f3\u30c9\u30b9\u30d4\u30ca\u30fc\u30a2\u30d7\u30ea<\/a>\u3067\u3059\u3002\u30a2\u30a4\u30c7\u30a2\u306b\u306f\u8ad6\u4e89\u306e\u4f59\u5730<\/a>\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5373\u6642\u306e\u6e80\u8db3\u3092\u6c42\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u3001\u30a2\u30d7\u30ea\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc\u9054\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u304b\u306e\u826f\u3044\u4e8b\u4f8b\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n

\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u9577\u671f\u7684\u306b\u4eba\u6c17\u3092\u96c6\u3081\u308b\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u3050\u3063\u3068\u60f9\u304d\u3064\u3051\u308b\u300c\u30e6\u30cb\u30fc\u30af\u3055\u300d\u3068\u3001\u9ad8\u3044\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u6253\u3061\u51fa\u3059\u305f\u3081\u306e\u826f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

 <\/p>\n

2 . \u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565<\/p>\n

\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306b\u3068\u3063\u3066SNS\u6d3b\u52d5\u306f\u65e5\u5e38\u3060\u3068\u8a00\u3048\u307e\u3059\u3002SNS\u3092\u901a\u3058\u3066\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u7684\u78ba\u306b\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3042\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u5927\u5909\u6709\u610f\u7fa9\u3067\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3092\u901a\u3058\u3001\u6f5c\u5728\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3092\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30d7\u30ea\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30ea\u30fc\u30c1\u7387\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u8ce2\u304f\u5229\u7528\u3059\u308c\u3070\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u30e6\u30fc\u30b6\u30fc\u3092\u53d6\u308a\u623b\u3059\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u4e16\u4ee3\u306e\u4eba\u3005\u306b\u307e\u3067\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u8abf\u67fb\u306b\u3088\u308b\u3068<\/a>\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e25%\u304c\u81ea\u5206\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b3\u30f3\u30c6\u30f3\u30c4\u3092SNS\u306b\u5171\u6709\u3001\uff11\u30ea\u30f3\u30af\u5f53\u305f\u308a\u5e73\u574730\uff05\u4ee5\u4e0a\u306e\u30af\u30ea\u30c3\u30af\u30d0\u30c3\u30af\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002SNS\u4e0a\u306e\u53e3\u30b3\u30df\u306f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30e6\u30fc\u30b6\u30fc\u3092\u7372\u5f97\u3059\u308b\u30b4\u30fc\u30eb\u30c7\u30f3\u30c1\u30e3\u30f3\u30b9\u306b\u306a\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u6ce8\u76ee\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30f3\u30b9\u3092\u4f5c\u3063\u3066\u3044\u304f\u3053\u3068\u304c\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

3. \u300c\u4e0d\u4fbf\u300d\u3092\u89e3\u6d88<\/p>\n

\u8aad\u307f\u8fbc\u307f\u304c\u9045\u304b\u3063\u305f\u308a\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u304b\u3063\u305f\u308a\u3001\u5546\u54c1\u6570\u304c\u4e4f\u3057\u304b\u3063\u305f\u308a\u3001\u6c7a\u6e08\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u3060\u3063\u305f\u308a\u3001\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3057\u306a\u304c\u3089\u4e0d\u4fbf\u3092\u611f\u3058\u308b\u3053\u3068\u306f\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u5f53\u305f\u308a\u524d\u306e\u3053\u3068\u306a\u304c\u3089\u3001\u3053\u3046\u3044\u3063\u305f\u4e0d\u4fbf\u3092\u611f\u3058\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u30a2\u30d7\u30ea\u96e2\u308c\u304c\u9032\u884c\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u305a\u3063\u3068\u305d\u306e\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u3066\u3082\u3089\u3046\u306b\u306f\u3001\u4e0d\u4fbf\u3092\u89e3\u6d88\u3057\u3001\u30b9\u30d4\u30fc\u30c9\u3001\u52b9\u7387\u6027\u3001\u5168\u3066\u306b\u304a\u3044\u3066\u4fbf\u5229\u306a\u30a2\u30d7\u30ea\u3092\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070e\u30b3\u30de\u30fc\u30b9\u306e\u5834\u5408\u3001\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u3092\u5b89\u5168\u3067\u7d20\u65e9\u304f\u3059\u308b\u3053\u3068\u304c\u30ab\u30fc\u30c8\u653e\u7f6e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\uff11\u3064\u306e\u65b9\u6cd5\u306b\u306a\u308a\u307e\u3059\u3088\u306d\u3002\u7a2e\u985e\u3084\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3001\u69d8\u3005\u306a\u89e3\u6c7a\u65b9\u6cd5\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n

\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u6301\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u30ab\u30ae\u3067\u3059\u304c\u3001\u53e4\u3044\u5f62\u5f0f\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306f\u30a2\u30d7\u30ea\u306b\u4e0d\u4fbf\u3092\u751f\u3058\u3055\u305b\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002\u53c2\u52a0\u7387\u309285%\u9ad8\u3081\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u7d75\u6587\u5b57<\/a>\u3092\u4f7f\u7528\u3059\u308b\u306a\u3069\u3001\u3088\u308a\u826f\u3044\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306e\u4f5c\u6210\u3092\u5b66\u3073\u3001\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u3069\u3093\u3069\u3093\u8a66\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

 <\/p>\n

4. AI\u5b9f\u9a13<\/p>\n

Siri\u3084Alexa\u3092\u901a\u3058\u3001\u79c1\u305f\u3061\u306f\u3059\u3067\u306b\u73fe\u4ee3\u306e\u300c\u4f1a\u8a71\u7684\u300d\u30a2\u30d7\u30ea\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u7d4c\u9a13\u3057\u3066\u3044\u307e\u3059\u3002\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8<\/a>\u306e\u767b\u5834\u3067\u3001\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30fb\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u300d\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30a2\u30d7\u30ea\u5185\u3067\u7570\u306a\u3063\u305f\u30da\u30fc\u30b8\u3092\u884c\u304d\u6765\u3059\u308b\u5fc5\u8981\u3092\u6700\u5c0f\u5316\u3057\u3001\u3053\u308c\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u5411\u4e0a\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u7279\u306b\u30bf\u30af\u30b7\u30fc\u914d\u8eca\u30a2\u30d7\u30ea\u3001\u6599\u7406\u5b85\u914d\u30a2\u30d7\u30ea\u3001e\u30b3\u30de\u30fc\u30b9\u30a2\u30d7\u30ea\u306b\u3068\u3066\u3082\u6709\u610f\u7fa9\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u6df1\u5c64\u7684\u77e5\u8b58\u3092\u63d0\u4f9b\u51fa\u6765\u308bAI\u30d9\u30fc\u30b9\u306e\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306f\u3001\u5168\u304f\u65b0\u3057\u3044\u30ec\u30d9\u30eb\u306e\u30bf\u30fc\u30b2\u30c3\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u307e\u3068\u3081<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

ミレニアル世代はスマートフォン世代です。アプリ広告主もまた、モバイルアプリ上で彼らの興味を引き、参加させるため創意工夫に励んでいることでしょう。アプリ広告主がミレニアル世代の持続的な参加を誘導する方法は何があるのでしょうか？ミレニアル世代のアプリ参加を促す際に気を付けるべきこととは？この記事ではそのポイントを共有したいと思います。<\/p>\n","protected":false},"author":1,"featured_media":9413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-9412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-12"],"_links":{"self":[{"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/posts\/9412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/comments?post=9412"}],"version-history":[{"count":0,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/posts\/9412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/media\/9413"}],"wp:attachment":[{"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/media?parent=9412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/categories?post=9412"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ja\/wp-json\/wp\/v2\/tags?post=9412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}