{"id":10384,"date":"2015-06-03T17:53:17","date_gmt":"2015-06-03T17:53:17","guid":{"rendered":"http:\/\/applift2.scgtesting.com\/?p=10384"},"modified":"2018-10-17T08:47:22","modified_gmt":"2018-10-17T08:47:22","slug":"adtech-demand-vs-supply-2","status":"publish","type":"post","link":"http:\/\/applift.sohocreative.eu\/ko\/blog\/adtech-demand-vs-supply-2","title":{"rendered":"&#47784;&#48148;&#51068; &#44305;&#44256;&#51032; &#49688;&#50836; vs &#44277;&#44553;: &#50528;&#46300;&#53580;&#53356; &#44040;&#46321;&#51032; &#54644;&#44208;"},"content":{"rendered":"<p><p>&#50545;&#47532;&#54532;&#53944;&#45716; &#52572;&#44540;&#50640; &#46832;&#50612;&#45212; &#44592;&#49696;&#47141;&#51012; &#44032;&#51652; &#47784;&#48148;&#51068; &#44305;&#44256;&#51452; &#54540;&#47019;&#54268; DSP &#44592;&#50629;&#51064; <a href=\"http:\/\/applift.sohocreative.eu\/kr\/blog\/applift-acquires-dsp-bidstalk.html\">&#48708;&#46300;&#49828;&#53665;&#51032; &#51064;&#49688;&#47484; <\/a>&#48156;&#54364;&#54632;&#51004;&#47196;&#50024;, &#44305;&#44256;&#51452; &#49828;&#53469;&#50640; &#51473;&#50836;&#54620; &#44396;&#49457;&#50836;&#49548;&#47484; &#54616;&#45208; &#45908; &#44054;&#44172; &#46104;&#50632;&#49845;&#45768;&#45796;. &#51060;&#47084;&#54620; &#44208;&#51221;&#51008; &#54616;&#47336; &#50500;&#52840;&#50640; &#51060;&#47336;&#50612;&#51652;&#44163;&#51060; &#50500;&#45768;&#46972; &#49884;&#51109;&#51032; &#48708;&#51204;&#44284; &#50528;&#46300;&#53580;&#53356;&#50752; &#47560;&#53580;&#53356; (&#47560;&#52992;&#54021; &#53580;&#53356;&#45440;&#47196;&#51648;, &#44592;&#51316; &#44256;&#44061; &#44592;&#48152;&#51032; &#44288;&#47532;&#47484; &#44032;&#45733;&#54616;&#44172; &#54616;&#45716; &#49556;&#47336;&#49496;) &#48120;&#47000;&#50640; &#45824;&#54620; &#51060;&#54644;&#50640;&#49436; &#48708;&#47215;&#46108; &#44163;&#51077;&#45768;&#45796;.<\/p>\n<p>&#51200;&#45716; &#49688; &#45380;&#44036; &#44277;&#44553;&#44284; &#49688;&#50836; &#50577;&#51901;&#44284; &#51068;&#54644;&#50728; &#50545;&#47532;&#54532;&#53944;&#44032; &#49892;&#49884;&#44036; &#51077;&#52272; (RTB)&#44592;&#48152;&#51032; &#54532;&#47196;&#44536;&#47000;&#47588;&#54001; DSP&#50640; &#53804;&#51088;&#54616;&#45716; &#44163;&#51060; &#50780; &#51473;&#50836;&#54664;&#45716;&#51648;&#51032; &#48176;&#44221;&#50640; &#45824;&#54644; &#51328; &#45908; &#49444;&#47749;&#54616;&#44256;&#51088; &#54633;&#45768;&#45796;.  <\/p>\n<p>&#44396;&#44544;&#51060;&#45208; &#54168;&#51060;&#49828;&#48513;&#52376;&#47100; &#47924;&#54620;&#51221;&#51004;&#47196; &#44256;&#44061;&#50640;&#44172; &#51217;&#44540;&#54616;&#51648; &#50506;&#45716; &#54620; 2015&#45380;&#51032; &#50528;&#46300;&#45348;&#53944;&#50892;&#53356; &#47784;&#45944;&#51008; &#50630;&#50612;&#51656; &#49688; &#48150;&#50640; &#50630;&#49845;&#45768;&#45796;. &#45348;&#53944;&#50892;&#53356;&#45716; &#54140;&#48660;&#47532;&#49492;&#50752; &#44305;&#44256;&#51452;&#50752; &#54632;&#44760; &#51068;&#54616;&#44592; &#46412;&#47928;&#50640; &#50577;&#51901;&#50640; &#45236;&#51116;&#46108; &#51104;&#51116;&#51201; &#44040;&#46321;&#51012; &#44221;&#54744;&#54633;&#45768;&#45796;. <\/p>\n<ul>\n<li>&#54140;&#48660;&#47532;&#49492;&#51032; &#51452;&#50836; &#54645;&#49900;&#49457;&#44284;&#51648;&#54364;(KPI)&#45716; eCPM &#44537;&#45824;&#54868;&#51077;&#45768;&#45796;. &#51060;&#45716; &#50528;&#46300;&#45348;&#53944;&#50892;&#53356;&#44032; &#54140;&#48660;&#47532;&#49492;&#47484; &#50948;&#54644; eCPM&#44284; &#44277;&#44553;&#50984; &#52572;&#51201;&#54868;&#50640; &#53804;&#51088;&#54644;&#50556;&#54620;&#45796;&#45716; &#44163;&#51012; &#51032;&#48120;&#54633;&#45768;&#45796;. <\/li>\n<li>&#48152;&#47732; &#44305;&#44256;&#51452;&#45716; &#53944;&#47000;&#54589; &#44277;&#44553;&#51032; &#49457;&#44277;&#51012; &#52769;&#51221;&#54616;&#44592; &#50948;&#54620; &#51452;&#50836; &#47588;&#53944;&#47533;&#49828;&#47196; CPA&#50752; &#53804;&#51088;&#45824;&#48708;&#49688;&#51061;(ROI)&#47484; &#52769;&#51221;&#54633;&#45768;&#45796;.<\/li>\n<\/ul>\n<p>&#51060;&#47084;&#54620; &#44040;&#46321;&#51008; &#44305;&#44256;&#51452;&#50752; &#54140;&#48660;&#47532;&#49492; &#50577;&#51901;&#51012; &#47564;&#51313;&#54616;&#44172; &#54616;&#44592; &#50948;&#54644; &#44032;&#45140; &#50528;&#46300;&#53580;&#53356; &#54540;&#47112;&#51060;&#50612;&#46308;&#51032; &#44277;&#44201;&#51201;&#51064; &#48708;&#51592;&#45768;&#49828;&#47484; &#50556;&#44592;&#54633;&#45768;&#45796;.  &#50696;&#47484; &#46308;&#47732;, &#54140;&#48660;&#47532;&#49492; &#48372;&#51312;&#44552; &#51648;&#44553;&#51060;&#45208; &#44305;&#44256;&#51452;&#51032; &#54140;&#54252;&#47676;&#49828;&#47484; &#51339;&#50500; &#48372;&#51060;&#44172; &#54616;&#44592; &#50948;&#54644; &#51076;&#54532;&#47112;&#49496; (Impression)&#52629;&#49548; &#48372;&#44256; &#46321;&#51032; &#48708;&#51592;&#45768;&#49828; &#50980;&#47532;&#50640; &#50612;&#44555;&#45208;&#45716; &#48169;&#48277;&#51012; &#50416;&#44592;&#46020; &#54633;&#45768;&#45796;. <\/p>\n<p>&#50528;&#46300;&#45348;&#53944;&#50892;&#53356;&#44032; &#44256;&#44061;(&#44305;&#44256;&#51452;)&#50752; &#54028;&#53944;&#45320;(&#54140;&#48660;&#47532;&#49492;) &#50577;&#51901;&#51012; &#46041;&#49884;&#50640; &#51105;&#51004;&#47140;&#44256; &#54620;&#45796;&#47732; &#49884;&#49828;&#53596;&#51201;&#51004;&#47196; &#49892;&#54056;&#54624; &#49688; &#48150;&#50640; &#50630;&#49845;&#45768;&#45796;. &#51060;&#45716; &#54788;&#47749;&#54620; &#51312;&#51649;&#51060; &#50780; &#46168; &#51473; &#54616;&#45208;&#47484; &#51105;&#44592; &#50948;&#54644; &#54644;&#44208;&#52293;&#51012; &#52286;&#45716;&#51648; &#49444;&#47749;&#54624; &#49688; &#51080;&#49845;&#45768;&#45796;. <\/p>\n<p><a href=\"https:\/\/newapplift-production.s3.amazonaws.com\/comfy\/cms\/files\/files\/000\/001\/288\/original\/fork-in-the-road.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6842\" src=\"https:\/\/newapplift-production.s3.amazonaws.com\/comfy\/cms\/files\/files\/000\/001\/289\/original\/fork-in-the-road-1024x822.jpg\" alt=\"adtech-supply-vs-demand\" width=\"650\" height=\"522\" \/><\/a><\/p>\n<h3><b>&#49688;&#50836;&#50752; &#44277;&#44553; &#8211; Take Your Side <\/b><\/h3>\n<p>&#54140;&#48660;&#47532;&#49492;&#51032; &#45908; &#45208;&#51008; &#53944;&#47001; &#44592;&#47197;&#51012; &#44032;&#51648;&#44256; &#51080;&#45716; &#50528;&#46300;&#45348;&#53944;&#50892;&#53356;&#45716; &#51061;&#49828;&#52404;&#51064;&#51648; &#46608;&#45716; SSP&#44032; &#46104;&#44256;, &#44305;&#44256;&#51452;&#50752; &#44053;&#54620; &#50976;&#45824;&#44032; &#51080;&#45716; &#45348;&#53944;&#50892;&#53356;&#45716; &#44277;&#44553;&#51088; &#52769;&#51004;&#47196; &#51060;&#46041;&#54616;&#45716; &#44163;&#51077;&#45768;&#45796;. <\/p>\n<p>&#54532;&#47196;&#44536;&#47000;&#47588;&#54001; &#44305;&#44256;&#44032; &#51060;&#48120; 70%&#47484; &#52264;&#51648;&#54616;&#45716; &#49464;&#44228;&#50640;&#49436;&#45716; &#46168;&#51473;&#50640; &#54616;&#45208;&#47484; &#49440;&#53469;&#54616;&#45908;&#46972;&#46020; &#44592;&#49696;&#50640; &#53360; &#53804;&#51088;&#44032; &#54596;&#50836;&#54616;&#45796;&#45716; &#44163;&#51012; &#51032;&#48120;&#54633;&#45768;&#45796;. (&#8220;<a href=\"http:\/\/techcrunch.com\/2015\/05\/14\/ad-tech-is-dead-long-live-marketing-tech\/#.dwybow:TdGN\">&#50528;&#46300;&#53580;&#53356;&#45716; &#51453;&#50632;&#45796; &#8211; &#47560;&#52992;&#54021; &#53580;&#53356;&#50668; &#50689;&#50896;&#54616;&#46972;&#8221;&#51032; &#44592;&#49324;&#47484; &#52280;&#51312;&#54644; &#51452;&#49464;&#50836;<\/a>&#8221;), &#51593;, &#44592;&#49696;&#47141;&#51008; &#49352;&#47196;&#50868; &#49440;&#53469;&#51032; &#47924;&#44592;&#51077;&#45768;&#45796;.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/newapplift-production.s3.amazonaws.com\/comfy\/cms\/files\/files\/000\/001\/290\/original\/programmatic-inhouse.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6843 size-full\" src=\"https:\/\/newapplift-production.s3.amazonaws.com\/comfy\/cms\/files\/files\/000\/001\/290\/original\/programmatic-inhouse.png\" alt=\"programmatic inhouse\" width=\"470\" height=\"235\" \/> <\/a><\/p>\n<p>&#44305;&#44256;&#49884;&#51109;&#50640; &#50557; 10&#50668;&#45380;&#44036; &#47800; &#45812;&#51004;&#47728; &#49688;&#50836;&#50752; &#45936;&#49828;&#53356;&#53457; &#50528;&#46300;&#53580;&#53356; &#54924;&#49324;&#46308;&#51032; &#44277;&#44553;&#51032; &#54869;&#49892;&#54620; &#44036;&#44537;&#51012; &#51060;&#48120; &#47785;&#44201;&#54664;&#49845;&#45768;&#45796;. &#44396;&#44544;&#44284; &#54168;&#51060;&#49828;&#48513;&#44284; &#44057;&#51060; &#44277;&#44553;&#50640; &#47924;&#47308; &#51217;&#44540;&#51004;&#47196; &#49884;&#51089;&#54620; &#47751;&#47751;&#51032; &#50728;&#46972;&#51064; &#50528;&#46300;&#53580;&#53356; &#54540;&#47112;&#51060;&#50612;&#47564; &#8220;&#54400; &#49828;&#53469; &#50528;&#46300;&#8221;&#51012; &#48372;&#50976;&#54616;&#44172; &#46104;&#50632;&#49845;&#45768;&#45796;. <\/p>\n<p>&#50545;&#47532;&#54532;&#53944;&#50640;&#49436;&#45716; &#47784;&#48148;&#51068; &#49328;&#50629;&#51032; &#48156;&#51204;&#51060; &#45936;&#49828;&#53356;&#53457; &#44305;&#44256;&#48372;&#45796; &#45908; &#51201;&#51008; &#49884;&#44036;&#51060; &#44152;&#47540; &#44163;&#51060;&#46972;&#44256; &#50696;&#49345;&#54664;&#49845;&#45768;&#45796;. &#50780;&#45264;&#54616;&#47732; &#47784;&#48148;&#51068; &#54532;&#47196;&#44536;&#47000;&#47588;&#54001; &#44277;&#44553; &#54540;&#47019;&#54268;&#51060; &#49324;&#49892;&#49345; &#54364;&#51456;&#51060; &#46104;&#50632;&#44592; &#46412;&#47928;&#51077;&#45768;&#45796;. &#44536;&#47532;&#44256; &#51060;&#45716; &#47784;&#48148;&#51068; &#44305;&#44256;&#51032; &#48376;&#47000;&#51032; &#47928;&#51228; (&#44277;&#44553;&#51008; &#47566;&#44256; &#49688;&#50836;&#45716; &#51201;&#51008; &#48520;&#44512;&#54805;)&#50640; &#44592;&#51064;&#51077;&#45768;&#45796;. &#50696;&#47484; &#46308;&#50612;, &#54157;&#45348;&#51060;&#54000;&#48652; &#44057;&#51008; &#50724;&#54536; API&#47484; &#51228;&#44277;&#54616;&#47728; &#54140;&#48660;&#47532;&#49492;&#46308;&#51032; &#50545;&#51012; &#49688;&#51061;&#54868;&#54624; &#49688; &#51080;&#45716; &#49352;&#47196;&#50868; &#44277;&#44553; &#54540;&#47019;&#54268;&#51060; &#49373;&#44200;&#45208;&#45716; &#46041;&#50504; MoPub&#51008; &#51060;&#48120; 4&#45380;&#51204;&#50640; &#49884;&#51109;&#51032; &#49440;&#46160;&#51452;&#51088;&#44032; &#46112; &#44592;&#54924;&#46972;&#45716; &#44163;&#51012; &#44048;&#51648;&#54620; &#54980; &#54140;&#48660;&#47532;&#49492;&#50640;&#44172; &#47924;&#47308; &#51473;&#44060;&#51012; &#51228;&#44277;&#54616;&#44592; &#49884;&#51089;&#54664;&#49845;&#45768;&#45796;. <\/p>\n<p>&#50545;&#47532;&#54532;&#53944;&#45716; &#47784;&#48148;&#51068; &#47560;&#52992;&#54021; &#54540;&#47019;&#54268;&#51004;&#47196; &#49884;&#51089;&#54620; &#51060;&#47000; &#54532;&#47196;&#44536;&#47000;&#47588;&#54001; &#44277;&#44036;&#50640;&#49436; &#47751; &#44032;&#51648; &#45800;&#44228;&#47484; &#44144;&#52432;&#50772;&#49845;&#45768;&#45796;. &#50864;&#49440; &#49892;&#49884;&#44036; API (XML API&#46020; &#54632;&#44760;)&#47484; &#44060;&#48156;&#54664;&#49845;&#45768;&#45796;. &#44536;&#47532;&#44256; &#51060;&#51228;&#45716; &#49324;&#46972;&#51652; &#54140;&#48660;&#47532;&#49492; SDK&#47484; &#44144;&#52432; &#52572;&#51333;&#51201;&#51004;&#47196; &#53804;&#47749;&#54620; &#54532;&#47196;&#44536;&#47000;&#47588;&#54001; &#48120;&#46356;&#50612; &#48148;&#51081; &#54540;&#47019;&#54268;&#51064; &#45936;&#51060;&#53552;&#47532;&#54532;&#53944;&#47484; &#47088;&#52845;&#54616;&#44172; &#46104;&#50632;&#49845;&#45768;&#45796;. &#51060;&#45716; &#50545;&#47532;&#54532;&#53944;&#44032; &#44277;&#44553; &#52769;&#47732;&#50640; &#53360; &#51060;&#54644;&#46020;&#44032; &#51080;&#44256; &#51204;&#47928;&#44032;&#46972;&#44256; &#48127;&#44256; &#51060;&#50640; &#51665;&#51473;&#54616;&#45716; &#44163;&#51077;&#45768;&#45796;. <\/p>\n<p>&#50545;&#47532;&#54532;&#53944;&#45716; &#48708;&#46300;&#49828;&#53665;&#44284; &#54632;&#44760; &#45936;&#51060;&#53552; &#47532;&#54532;&#53944;&#51032; &#49892;&#49884;&#44036; &#51077;&#52272; &#45733;&#47141;&#51012; &#52628;&#44032;&#54632;&#51004;&#47196;&#49436; &#44305;&#44256;&#51452;&#46308;&#50640;&#44172; &#44144;&#51032; &#47784;&#46304; &#50976;&#54805;&#51032; &#54532;&#47196;&#44536;&#47000;&#47588;&#54001; &#44277;&#44553;&#50640; &#51217;&#44540;&#54624; &#49688; &#51080;&#44172; &#54633;&#45768;&#45796;. &#44536;&#47111;&#44172; &#54632;&#51004;&#47196;&#50024; &#44305;&#44256;&#51452;&#45716; &#47784;&#48148;&#51068; &#51064;&#48292;&#53664;&#47532; &#51204;&#52404;&#50640; &#51217;&#44540;&#54624; &#49688; &#51080;&#49845;&#45768;&#45796;. &#50545;&#47532;&#54532;&#53944;&#45716; &#51060; &#48169;&#48277;&#51004;&#47196; &#44277;&#44553;&#44284; &#49688;&#50836;&#51032; &#52649;&#46028;&#51012; &#54644;&#44208;&#54624; &#49688; &#51080;&#51012; &#44163;&#51077;&#45768;&#45796;. <\/p>\n<h3>&#51200;&#51088;&#50640; &#45824;&#54616;&#50668;:<\/h3>\n<p><a href=\"https:\/\/newapplift-production.s3.amazonaws.com\/comfy\/cms\/files\/files\/000\/001\/291\/original\/maor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6838\" src=\"https:\/\/newapplift-production.s3.amazonaws.com\/comfy\/cms\/files\/files\/000\/001\/292\/original\/maor-223x300.jpg\" alt=\"maor-sadra-adtech\" width=\"200\" height=\"268\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.linkedin.com\/in\/maorsadra\">&#47560;&#50724;&#47476;(Maor)&#45716;<\/a><\/span><span class=\"s2\"> &#50545;&#47532;&#54532;&#53944;&#51032; &#52572;&#44256;&#47532;&#49828;&#53356;&#45812;&#45817;&#51088;&#51060;&#51088; MD&#47196;&#49436;, &#50545;&#47532;&#54532;&#53944;&#51032; &#49436;&#48708;&#49828; &#48143; &#51204;&#47928;&#51648;&#49885;&#51012; &#51060;&#50857;&#54620; &#51204;&#47029; &#44060;&#48156;&#51088;&#47196; &#51068;&#54616;&#44256; &#51080;&#49845;&#45768;&#45796;. <\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p><p>&#50545;&#47532;&#54532;&#53944;&#45716; &#52572;&#44540;&#50640; &#46832;&#50612;&#45212; &#44592;&#49696;&#47141;&#51012; &#44032;&#51652; &#47784;&#48148;&#51068; &#44305;&#44256;&#51452; &#54540;&#47019;&#54268; DSP &#44592;&#50629;&#51064; <a href=\"http:\/\/applift.sohocreative.eu\/kr\/blog\/applift-acquires-dsp-bidstalk.html\">&#48708;&#46300;&#49828;&#53665;&#51032; &#51064;&#49688;&#47484; <\/a>&#48156;&#54364;&#54632;&#51004;&#47196;&#50024;, &#44305;&#44256;&#51452; &#49828;&#53469;&#50640; &#51473;&#50836;&#54620; &#44396;&#49457;&#50836;&#49548;&#47484; &#54616;&#45208; &#45908; &#44054;&#44172; &#46104;&#50632;&#49845;&#45768;&#45796;. &#51060;&#47084;&#54620; &#44208;&#51221;&#51008; &#54616;&#47336; &#50500;&#52840;&#50640; &#51060;&#47336;&#50612;&#51652;&#44163;&#51060; &#50500;&#45768;&#46972; &#49884;&#51109;&#51032; &#48708;&#51204;&#44284; &#50528;&#46300;&#53580;&#53356;&#50752; &#47560;&#53580;&#53356; (&#47560;&#52992;&#54021; &#53580;&#53356;&#45440;&#47196;&#51648;, &#44592;&#51316; &#44256;&#44061; &#44592;&#48152;&#51032; &#44288;&#47532;&#47484; &#44032;&#45733;&#54616;&#44172; &#54616;&#45716; &#49556;&#47336;&#49496;) &#48120;&#47000;&#50640; &#45824;&#54620; &#51060;&#54644;&#50640;&#49436; &#48708;&#47215;&#46108; &#44163;&#51077;&#45768;&#45796;.<\/p>\n<p>&#51200;&#45716; &#49688; &#45380;&#44036; &#44277;&#44553;&#44284; &#49688;&#50836; &#50577;&#51901;&#44284; &#51068;&#54644;&#50728; &#50545;&#47532;&#54532;&#53944;&#44032; &#49892;&#49884;&#44036; &#51077;&#52272; (RTB)&#44592;&#48152;&#51032; &#54532;&#47196;&#44536;&#47000;&#47588;&#54001; DSP&#50640; &#53804;&#51088;&#54616;&#45716; &#44163;&#51060; &#50780; &#51473;&#50836;&#54664;&#45716;&#51648;&#51032; &#48176;&#44221;&#50640; &#45824;&#54644; &#51328; &#45908; &#49444;&#47749;&#54616;&#44256;&#51088; &#54633;&#45768;&#45796;.<\/p>\n","protected":false},"author":1,"featured_media":12135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,72],"tags":[],"class_list":["post-10384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adtech-ko","category-kr-ko"],"_links":{"self":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts\/10384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/comments?post=10384"}],"version-history":[{"count":0,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts\/10384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/media\/12135"}],"wp:attachment":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/media?parent=10384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/categories?post=10384"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/tags?post=10384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}