{"id":15704,"date":"2018-10-29T08:29:17","date_gmt":"2018-10-29T08:29:17","guid":{"rendered":"https:\/\/www.applift.com\/?p=15704"},"modified":"2018-10-30T04:31:27","modified_gmt":"2018-10-30T04:31:27","slug":"openletterkr","status":"publish","type":"post","link":"http:\/\/applift.sohocreative.eu\/ko\/blog\/openletterkr","title":{"rendered":"[\uc5c5\uacc4\uc5d0 \uacf5\uc720\ud558\ub294 \uc624\ud508\ub808\ud130] \uc571\ub9ac\ud504\ud2b8\uac00 Mobile Journey Advertising\ub97c \ubc1c\ud45c\ud569\ub2c8\ub2e4."},"content":{"rendered":"
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\"\u25b6\"\u00a0\ub354 \ub9ce\uc740 \uae00\uc744 \uc571\ub9ac\ud504\ud2b8 \ub124\uc774\ubc84 \ube14\ub85c\uadf8\uc5d0\uc11c \ud655\uc778\ud574 \ubcf4\uc138\uc694!\u00a0https:\/\/blog.naver.com\/applift<\/a><\/p>\n

\uc571\ub9ac\ud504\ud2b8\ub294 2012\ub144 \uc124\ub9bd \uc774\ub798 \uc5c5\uacc4\ub97c \uc120\ub3c4\ud558\uace0 \ubcc0\ud654\ub97c \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \ube44\uc988\ub2c8\uc2a4\ub3c4 \ucc98\uc74c\ubd80\ud130\u00a0\ud56d\uc0c1 \uc571 \uad11\uace0\uc8fc\uc758 \ub2c8\uc988\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc5b4 \ud37c\ud3ec\uba3c\uc2a4\uc5d0 \uc9d1\uc911\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c CPI\ub9cc\uc774 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub294 \uc720\uc77c\ud558\uace0 \uc815\ud655\ud55c \ucc99\ub3c4\uac00 \uc544\ub2c8\ub77c\ub294 \uac83\uc744 \uc54c\uace0, LTV \ucd5c\uc801\ud654\uc5d0 \uc9d1\uc911\ud558\uc5ec \uae30\uc220\uacfc \uc804\ubb38 \ud300\uc744 \uad6c\ucd95\ud55c \ucd5c\ucd08\uc758 \ud68c\uc0ac \uc911 \ud558\ub098\uc600\uc2b5\ub2c8\ub2e4. \uc571\ub9ac\ud504\ud2b8\ub294 \uae30\uc220, \uc778\ub825, \uc131\uc7a5\uc758 \uc138 \uac00\uc9c0 \ucd95\uc744 \uac15\ud654\ud558\uc5ec \uc11c\ube44\uc2a4\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\uc8fc\uc758 \ubaa9\ud45c\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \ub2e4\uc2dc \ud55c\ubc88 \uac15\uc870\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc571\ub9ac\ud504\ud2b8\ub294 \ub2e4\uc2dc \ud55c\ubc88 \u2018\uccab\uac78\uc74c\u2019\uc744 \ub0b4\ub51b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n

10\uc6d4 \ucd08\ubd80\ud130 \ubcf8\uc0ac\ub97c \uc2dc\uc791\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc5d0 \ub3c4\ub2ec\ud560 \ubfd0 \uc544\ub2c8\ub77c \ud65c\uc131\ud654\uc5d0 \uc9d1\uc911\ud558\ub294 \uc194\ub8e8\uc158, Mobile Journey Advertising\uc744 \uc18c\uac1c\ud558\uba70 \ub9ac\ube0c\ub79c\ub529\uc744 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc571\ub9ac\ud504\ud2b8\ub294 Reach-Inspire-Convert-Engage\uc5d0 \uc774\ub974\ub294 Mobile Journey Advertising\ub97c \ud1b5\ud574, \ud37c\ud3ec\uba3c\uc2a4 \uae30\ubc18\uc758 \uacb0\uacfc\ub97c \ubc14\ud0d5\uc73c\ub85c \uc804\uccb4 \ub9c8\ucf00\ud305 \ud37c\ub110\uc744 \ucee4\ubc84\ud560 \uc218 \uc788\ub294 \ucd5c\ucd08\uc758 \ud68c\uc0ac\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

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Mobile Journey Advertising<\/strong><\/p>\n

Mobile Journey Advertising\uc740 \uc571 \uad11\uace0\uc8fc\uac00 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\uace0 \uc0c8\ub85c\uc6b4 \uc720\uc800\ub97c \ud655\ubcf4, \uae30\uc874 \uc720\uc800\ub97c \ud65c\uc131\ud654\ud558\uace0 \ub9ac\uc778\uac8c\uc774\uc9c0\ud558\uc5ec \uad81\uadf9\uc801\uc73c\ub85c ‘\uace0\uac1d’\uc774 \ub420 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.
\n\uc720\uc800 \ud655\ubcf4(UA)\uc640 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \ubd84\ub9ac\ud574\uc11c \uc6b4\uc601\ud558\ub294 \uc811\uadfc\ubc95\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc571\ub9ac\ud504\ud2b8\ub294 \ubaa8\ubc14\uc77c \uad11\uace0\uc5d0 \uc788\uc5b4 \uc0c8\ub85c\uc6b4 \uc2dc\ub300\ub97c\u00a0\uac1c\ucc99\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc9c4\uc815\ud55c \ud37c\ud3ec\uba3c\uc2a4\ub85c \uacb0\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\uace0, \ud604\uc7ac\uc758 \uc5c5\uacc4 \ud3c9\uade0\uc778 CPI\uc5d0\uc11c\u00a0\ub354 \ub098\uc544\uac04 CPA \ud504\ub77c\uc774\uc2f1\uc73c\ub85c \uc624\uc9c1\u00a0\uacb0\uacfc\uc5d0\ub9cc \uc9c0\ubd88\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\uc571\ub9ac\ud504\ud2b8\uc758 \uc0c8\ub85c\uc6b4 CI<\/strong><\/p>\n

\uc774\ubc88 \ub9ac\ube0c\ub79c\ub529\uc73c\ub85c \uc800\ud76c\ub294 \ud55c \ubc1c\uc9dd \ub4a4\ub85c \ubb3c\ub7ec\ub098 \uc571\ub9ac\ud504\ud2b8\uc758 \uc874\uc7ac \uc774\uc720\uc640 \uc5c5\uacc4\uc5d0 \ubb34\uc5c7\uc744 \uc81c\uacf5\ud558\ub294\uc9c0, \ubcf8\uc9c8\uc744 \uc7ac\ubc1c\uacac\ud558\uace0 \uac15\ud654\ud558\ub294\ub370 \uc2dc\uac04\uc744 \ud22c\uc790\ud588\uc2b5\ub2c8\ub2e4. \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub04a\uc784\uc5c6\ub294 \ud601\uc2e0\uacfc \ub3c5\uc790\uc801 \uae30\uc220\uc744 \ud1b5\ud574 \ubaa8\ubc14\uc77c \ucc44\ub110\uc5d0\uc11c \ube44\uc988\ub2c8\uc2a4\uc640 \uc720\uc800\ub97c \uc5f0\uacb0\ud558\uace0 \uc720\uc800\ub97c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294\ub370 \uc9c0\uc18d\uc801\uc73c\ub85c \ub178\ub825\ud574 \uc654\uc2b5\ub2c8\ub2e4.<\/p>\n

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\uc800\ud76c\ub294\u00a0\uc5c5\uacc4\ub97c \ub9cc\ub4e4\uc5b4 \ub098\uac00\uace0, \uc5f0\uacb0\ud558\uace0, \uc2e0\ub8b0\ub97c \uad6c\ucd95\ud558\uace0 \uacb0\uacfc\ub85c \uc774\uc57c\uae30\ud55c\ub2e4\uace0 \ubbff\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc774\ub7ec\ud55c \ub178\ub825\ub4e4\uc774 \uc571\ub9ac\ud504\ud2b8\uc758 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\uc640 \ub514\uc790\uc778\uc5d0 \ub098\ud0c0\ub0a0 \uc218 \uc788\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc0c8\ub86d\uac8c \ubc14\ub010 \ub85c\uace0, \ub514\uc790\uc778\uacfc \uba54\uc2dc\uc9c0\ub97c \uc800\ud76c\u00a0\uc6f9\uc0ac\uc774\ud2b8<\/a>\uc5d0\uc11c \ud655\uc778\ud574 \uc8fc\uc138\uc694.<\/p>\n

\ubaa8\ubc14\uc77c\uc740 \uc0ac\ub78c\ub4e4\uc758 \uc0b6\uc758 \ubc29\uc2dd\uc744 \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc571\ub9ac\ud504\ud2b8\uc5d0\uc11c\ub294 Mobile Journey Advertising\uc744 \ud1b5\ud574 \uace0\uac1d\ub4e4\uacfc \uad00\uacc4\ub97c \ub9cc\ub4e4\uc5b4\uac00\ub294\u00a0\ubc29\uc2dd\uc744 \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc55e\uc73c\ub85c \ud30c\ud2b8\ub108\uc0ac\ub97c\u00a0\ub3c4\uc640 \uc720\uc800\ub97c \u2018\uace0\uac1d’\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub3c4\ub85d \ud611\uc5c5\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.\u00a0\uc0c8\ub85c\uc6b4 \uc571\ub9ac\ud504\ud2b8\ub97c \ud658\uc601\ud574 \uc8fc\uc2dc\uace0\u00a0\uc9c4\uc815\ud55c \ubaa8\ubc14\uc77c \ud37c\ud3ec\uba3c\uc2a4\uc640 \uace0\ucc28\uc6d0\uc758 \uc11c\ube44\uc2a4\ub97c \uc57d\uc18d\ud558\ub294\u00a0\uc6b0\ub9ac\uc758 \uc5ec\uc815\uc5d0\u00a0\ud568\uaed8\ud574 \uc8fc\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \uad81\uae08\ud55c \uc810\uc774 \uc788\uc73c\uc2dc\uba74 \uc5b8\uc81c\ub4e0 \uc800\ud76c \ub2f4\ub2f9 \ud300\uc5d0\uac8c \ubb38\uc758\ud574 \uc8fc\uc138\uc694.<\/p>\n

\uac10\uc0ac\ud569\ub2c8\ub2e4.
\n\uc571\ub9ac\ud504\ud2b8 \ud300 \ub4dc\ub9bc<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00a0\ub354 \ub9ce\uc740 \uae00\uc744 \uc571\ub9ac\ud504\ud2b8 \ub124\uc774\ubc84 \ube14\ub85c\uadf8\uc5d0\uc11c \ud655\uc778\ud574 \ubcf4\uc138\uc694!\u00a0https:\/\/blog.naver.com\/applift \uc571\ub9ac\ud504\ud2b8\ub294 2012\ub144 \uc124\ub9bd \uc774\ub798 \uc5c5\uacc4\ub97c \uc120\ub3c4\ud558\uace0 \ubcc0\ud654\ub97c \uc774\ub04c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6d\ub0b4 \ube44\uc988\ub2c8\uc2a4\ub3c4 \ucc98\uc74c\ubd80\ud130\u00a0\ud56d\uc0c1 \uc571 \uad11\uace0\uc8fc\uc758 \ub2c8\uc988\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uc5b4 \ud37c\ud3ec\uba3c\uc2a4\uc5d0 \uc9d1\uc911\ud574 \uc654\uc2b5\ub2c8\ub2e4. \ub610\ud55c CPI\ub9cc\uc774 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub294 \uc720\uc77c\ud558\uace0 \uc815\ud655\ud55c \ucc99\ub3c4\uac00 \uc544\ub2c8\ub77c\ub294 \uac83\uc744 \uc54c\uace0, Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":13887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[72,73],"tags":[],"class_list":["post-15704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kr-ko","category-mobile-marketing-ko"],"_links":{"self":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts\/15704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/comments?post=15704"}],"version-history":[{"count":0,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts\/15704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/media\/13887"}],"wp:attachment":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/media?parent=15704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/categories?post=15704"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/tags?post=15704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}