{"id":15734,"date":"2018-10-29T10:05:17","date_gmt":"2018-10-29T10:05:17","guid":{"rendered":"https:\/\/www.applift.com\/?p=15734"},"modified":"2018-10-30T04:31:19","modified_gmt":"2018-10-30T04:31:19","slug":"%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%95%b1%eb%a6%ac%ed%94%84%ed%8a%b8-%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%86%94%eb%a3%a8%ec%85%98-mobile-journey-adverti","status":"publish","type":"post","link":"http:\/\/applift.sohocreative.eu\/ko\/blog\/%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%95%b1%eb%a6%ac%ed%94%84%ed%8a%b8-%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%86%94%eb%a3%a8%ec%85%98-mobile-journey-adverti","title":{"rendered":"\uc0c8\ub85c\uc6b4 \uc571\ub9ac\ud504\ud2b8, \uad11\uace0\uc8fc\ub97c \uc704\ud55c \uc0c8\ub85c\uc6b4 \uc194\ub8e8\uc158 Mobile Journey Advertising\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4."},"content":{"rendered":"<div class=\"se_component se_paragraph default\">\n<div class=\"se_sectionArea\">\n<div class=\"se_editArea\">\n<div class=\"se_viewArea se_ff_nanumgothic se_fs_T3 se_align-left\">\n<div class=\"se_editView\">\n<div class=\"se_textView\">\n<p class=\"se_textarea\">\uc571\ub9ac\ud504\ud2b8\ub294 10\uc6d4 \ucd08\ubd80\ud130 \ub3c5\uc77c \ubcf8\uc0ac\ub97c \uc2dc\uc791\uc73c\ub85c True Mobile Performance\ub77c\ub294 \ud0dc\uadf8\ub77c\uc778 \uc544\ub798 \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uba70 CPA(Cost per Action)\uc744 \ud1b5\ud574 \ud37c\ud3ec\uba3c\uc2a4 \uc911\uc2ec\uc758 Mobile Journey Advertising\uc744 \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uace0\uac1d\uc758 \uc804\uccb4 \uc5ec\uc815\uc5d0 \uc788\uc5b4 \uc720\uc800 \ud655\ubcf4(UA)\uc640 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud569\ud558\uc5ec ROAS\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc571\ub9ac\ud504\ud2b8 \uc194\ub8e8\uc158\uc744 APAC \ub9ac\uc804\uc5d0\uc11c\ub3c4, \ub9c8\uce68\ub0b4! \uc0c8\ub85c\uc6b4 \ub85c\uace0\uc640 \ube0c\ub79c\ub4dc, \uba54\uc2dc\uc9d5\uc73c\ub85c \uc120\ubcf4\uc774\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4. \ud83d\ude42 \uc9dd\uc9dd\uc9dd!<\/p>\n<p>\uc2ec\ubcfc\uacfc \ud568\uaed8 \ub9ce\uc740 \ubd84\ub4e4\uc774 \uad81\uae08\ud574\ud558\uc2e4, \uc571\ub9ac\ud504\ud2b8\uc758 \uc0c8\ub85c\uc6b4 \ub85c\uace0\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4.<\/p>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-15735\" src=\"http:\/\/applift.sohocreative.eu\/wp-content\/uploads\/2018\/10\/Applift_black.png\" alt=\"\" width=\"493\" height=\"116\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"se_component se_image default\">\n<div class=\"se_sectionArea se_align-center\">\n<div class=\"se_editArea\">\n<div class=\"se_viewArea\">\uc2ec\ubcfc\uc758 \uadf8\ub77c\ub370\uc774\uc158 \uceec\ub7ec\ub294, \uae30\uc874 \uc571\ub9ac\ud504\ud2b8\uc758 \uba54\uc778 \uceec\ub7ec\uc600\ub358 \uc8fc\ud669\uc0c9\uacfc \ud30c\ub780\uc0c9\uc5d0\uc11c \uc9c4\ud654\ud558\uc5ec \uadf8 \uc0ac\uc774\uc758 \ub2e4\uc591\ud558\uace0 \ubcf5\ud569\uc801\uc778 \uceec\ub7ec\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. UA\uc640 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud568\uaed8 \ub179\uc5ec \uacb0\uacfc\uc5d0 \uc9d1\uc911\ud558\uaca0\ub2e4\ub294 \uc571\ub9ac\ud504\ud2b8\uc758 \uba54\uc2dc\uc9c0\uc640\ub3c4 \uac19\uc740 \ub9e5\ub77d\uc774\uc8e0! \uc2ec\ubcfc \uc790\uccb4\ub294 \uc571\ub9ac\ud504\ud2b8\uc758 \uae30\uc874 &#8216;A&#8217; \uc2ec\ubcfc\uc5d0\uc11c \ub098\uc544\uac00 \uc5ed\ub3d9\uc801\uc774\uace0 \ud601\uc2e0\uc801\uc778 \ubaa8\uc591\uc73c\ub85c \ubcc0\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc571\ub9ac\ud504\ud2b8 \ub0b4\ubd80\uc5d0\uc11c \uc9c0\ub09c \uc218\uac1c\uc6d4\uac04 \ud568\uaed8 \uc900\ube44\ud558\uace0 \ubc1c\uc804\uc744 \uac70\ub4ed\ud588\ub358 \ube44\uc8fc\uc5bc\uacfc \uba54\uc2dc\uc9d5\uc744 \uacf5\uc720\ud558\uac8c \ub418\uc5b4 \uac10\ud68c\uac00 \uc0c8\ub86d\uc2b5\ub2c8\ub2e4. \ub9ac\ube0c\ub79c\ub529\uacfc \uad00\ub828\ud558\uc5ec \uc800\ud76c \ub0b4\ubd80\uc5d0\uc11c \uc5b4\ub5bb\uac8c APAC\uc5d0\ub3c4 \uc88b\uc740 \ub85c\uceec\ub77c\uc774\uc9d5\uc744 \uc804\ub2ec\ud560\uc9c0 \uace0\ubbfc\ud588\ub358 \ub0b4\uc6a9\ub4e4\uc740 \uc880 \ub354 \uc7ac\ubbf8\uc788\uace0 \ud765\ubbf8\ub85c\uc6b4 \ube14\ub85c\uae45\uc73c\ub85c \ud480\uc5b4 \uc804\ub2ec \ub4dc\ub9b4 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ubc14\uc77c \uc5ec\uc815 \uad11\uace0(Mobile Journey Advertising)\ub294 \ubaa8\ubc14\uc77c \uc571 \uc720\uc800 \ud655\ubcf4\uc640 \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \ubd84\ub9ac\ud558\uc9c0 \uc54a\ub294 \ud558\ub098\uc758 \ud1b5\ud569 \uc811\uadfc\ubc95\uc744 \uc81c\uacf5\ud558\uc5ec \uad11\uace0\uc8fc\uac00 \uc778\uac8c\uc774\uc9c0 \ub418\uc9c0 \uc54a\uc558\uac70\ub098 \ud65c\uc131\ud654\ub418\uc9c0 \uc54a\uc740 \uc720\uc800\ubcf4\ub2e4\ub294 \ud655\ubcf4\ub41c \u2018\uace0\uac1d&#8217;\uc5d0\uac8c \ud22c\uc790\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uc9c4\uc815\ud55c \uacb0\uacfc\uc5d0 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud560 \uc218 \uc788\ub3c4\ub85d \ud37c\ud3ec\uba3c\uc2a4 \uae30\ubc18\uc758 \uac00\uaca9 \ubaa8\ub378\ub85c \uad11\uace0\uc8fc\uac00 \uc720\uc800\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \ucda9\uc131\ub3c4\uc640 \ucc38\uc5ec\ub3c4 \ub192\uc740 \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \ud22c\uc790 \ub300\ube44 \ube44\uc6a9\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc99d\uac00\uc2dc\ud0a4\uba70 \ube0c\ub79c\ub4dc\uac00 CPA \uac00\uaca9 \ubaa8\ub378 \uae30\ubc18\uc758 \uc9c4\uc9dc \uacb0\uacfc\uc5d0\ub9cc \uc9c0\ubd88\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc571\ub9ac\ud504\ud2b8\uc758 CEO\uc778 \ud300\ucf54\uc2a4\uccbc\ub77c(Tim Koschella)\ub294 \u00a0&#8220;\ud604\uc7ac \ubaa8\ubc14\uc77c \uad11\uace0 \uc5c5\uacc4\ub294 \uc804\uccb4 \ud37c\ub110(funnel)\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uace0 \uc720\uc800 \ud65c\uc131\ud654\ub97c \uacac\uc778\ud558\ub294 ROI(\ud22c\uc790\uc218\uc775\ub960) \uc911\uc2ec \ubaa8\ub378\uc774 \uc808\uc2e4\ud788 \ud544\uc694\ud55c \uc2dc\uc810&#8221;\uc774\ub77c\uba70, &#8220;\uc571\ub9ac\ud504\ud2b8\ub294 \uc2e0\uaddc \uc720\uc800 \ud655\ubcf4\ub294 \ubb3c\ub860 \uace0\uac1d \ub9ac\uc778\uac8c\uc774\uc9c0\ub97c \uc704\ud55c \uc9c4\uc815\ud55c \uc131\uacfc \uae30\ubc18 CPA \ubaa8\ub378\uc744 \uc81c\uacf5\ud558\ub294 \uc720\uc77c\ud55c \ubaa8\ubc14\uc77c \uad11\uace0 \ud68c\uc0ac\uc774\ub2e4. \uc5ec\uc804\ud788 \uae30\uc874\uc758 \uc778\uc2a4\ud1a8 \uae30\ubc18 \uac00\uaca9 \ubaa8\ub378\uc5d0 \ud06c\uac8c \uc758\uc874\ud558\uace0 \uc788\ub294 \uc5c5\uacc4\uc5d0 \uc9c4\uc815\ud55c \uacb0\uacfc\uc640 \ud37c\ud3ec\uba3c\uc2a4\ub97c \uae30\uc900\uc73c\ub85c \uad11\uace0\ub97c \uc9d1\ud589\ud560 \uc218 \uc788\ub294 \ud1b5\ud569 \uc194\ub8e8\uc158\uc744 \uad11\uace0\uc8fc\uc5d0\uac8c \uc81c\uacf5\ud558\uac8c \ub418\uc5b4 \ud070 \uc790\ubd80\uc2ec\uc744 \ub290\ub080\ub2e4&#8221;\uba70 \uc774\ubc88 \uc571\ub9ac\ud504\ud2b8\uc758 \ub9ac\ube0c\ub79c\ub529\uc5d0 \ub300\ud574 \uc774\uc57c\uae30\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ubc14\uc77c \uc5ec\uc815 \uad11\uace0\ub294 \uc6d0\ud558\ub294 \uc7a0\uc7ac \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud558\ub294 \uac83\ubd80\ud130 \uc2e0\uaddc \uc720\uc800\ub97c \ud68d\ub4dd\ud558\uace0 \ud574\ub2f9 \uc720\uc800\ub97c \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\uba70, \uacc4\uc18d\ud574\uc11c \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc720\ub3c4\ud558\ub294 \uc804\uccb4 \uace0\uac1d \uc720\uc785 \uacfc\uc815\uc758 \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ucd08\uc810\uc744 \ub9de\ucda5\ub2c8\ub2e4.\u00a0\uc774\ubc88 \uc571\ub9ac\ud504\ud2b8\uc758 \ub9ac\ube0c\ub79c\ub529\uc740 \ubaa8\ubc14\uc77c \uad11\uace0 \uc5c5\uacc4\uac00 \uc9c0\ub09c \uba87 \ub144\uac04 \uc571 \uc124\uce58 \uc2e4\uc801 \uce21\uba74\uc5d0\uc11c\ub294 \uc0c1\ub2f9\ud55c \uc131\uacfc\ub97c \uac70\ub480\uc73c\ub098 \uace0\uac1d \ucc38\uc5ec\ub3c4\uc5d0 \uad00\ub828\ud574\uc11c\ub294 \uc131\uacfc\uac00 \uc800\uc870\ud55c \uc218\uc900\uc5d0 \uba38\ubb3c\ub800\uae30 \ub54c\ubb38\uc5d0, \uc774\uc5d0 \ubc1c\uc804\ud558\ub824\ub294 \uc5c5\uacc4 \ubcc0\ud654\uc5d0 \uc9c1\uc811\uc801\uc73c\ub85c \ub300\uc751\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc900\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc0c8\ub85c\uc6b4 \uc571\ub9ac\ud504\ud2b8\ub97c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud655\uc778\ud574 \ubcf4\uc2dc\uace0 \uc5ec\ub7ec\ubd84\uc758 \uc571 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \ucd08\uc2ec\uc73c\ub85c \ub3cc\uc544\uac00 \ub2e4\uc2dc \ud55c\ubc88 \uc5ec\ub7ec \uac00\uc9c0 \uc0dd\uac01\ud574\ubcfc \uc218 \uc788\ub294 \uae30\ud68c\uac00 \ub418\uc5c8\uc73c\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>APAC\uc5d0\uc11c\ub3c4 \ud765\ubbf8\ub86d\uace0 \uc0c8\ub85c\uc6b4 \uc18c\uc2dd \ub9ce\uc774 \ub4e4\ub824\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. Stay Tuned!<\/p><\/div>\n<div>\u00a0\ub354 \ub9ce\uc740 \uae00\uc744 \uc571\ub9ac\ud504\ud2b8 \ub124\uc774\ubc84 \ube14\ub85c\uadf8\uc5d0\uc11c \ud655\uc778\ud574 \ubcf4\uc138\uc694!\u00a0<a href=\"https:\/\/blog.naver.com\/applift\">blog.naver.com\/applift<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uc571\ub9ac\ud504\ud2b8\ub294 10\uc6d4 \ucd08\ubd80\ud130 \ub3c5\uc77c \ubcf8\uc0ac\ub97c \uc2dc\uc791\uc73c\ub85c True Mobile Performance\ub77c\ub294 \ud0dc\uadf8\ub77c\uc778 \uc544\ub798 \ube0c\ub79c\ub4dc\ub97c \uac15\ud654\ud558\uba70 CPA(Cost per Action)\uc744 \ud1b5\ud574 \ud37c\ud3ec\uba3c\uc2a4 \uc911\uc2ec\uc758 Mobile Journey Advertising\uc744 \uc18c\uac1c\ud588\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uace0\uac1d\uc758 \uc804\uccb4 \uc5ec\uc815\uc5d0 \uc788\uc5b4 \uc720\uc800 \ud655\ubcf4(UA)\uc640 \ub9ac\ud0c0\uac9f\ud305\uc744 \ud1b5\ud569\ud558\uc5ec ROAS\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uc571\ub9ac\ud504\ud2b8 \uc194\ub8e8\uc158\uc744 APAC<span class=\"read_more_area\"><a class=\"read-more\" href=\"http:\/\/applift.sohocreative.eu\/ko\/blog\/%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%95%b1%eb%a6%ac%ed%94%84%ed%8a%b8-%ea%b4%91%ea%b3%a0%ec%a3%bc%eb%a5%bc-%ec%9c%84%ed%95%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%ec%86%94%eb%a3%a8%ec%85%98-mobile-journey-adverti\"> Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":15723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[75,72],"tags":[],"class_list":["post-15734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-applift-news-ko","category-kr-ko"],"_links":{"self":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts\/15734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/comments?post=15734"}],"version-history":[{"count":0,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/posts\/15734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/media\/15723"}],"wp:attachment":[{"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/media?parent=15734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/categories?post=15734"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/ko\/wp-json\/wp\/v2\/tags?post=15734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}