{"id":12689,"date":"2018-09-23T14:05:23","date_gmt":"2018-09-23T14:05:23","guid":{"rendered":"http:\/\/applift2.scgtesting.com\/?page_id=12689"},"modified":"2018-09-23T14:05:23","modified_gmt":"2018-09-23T14:05:23","slug":"press-room","status":"publish","type":"page","link":"http:\/\/applift.sohocreative.eu\/pt-br\/sobre\/press-room","title":{"rendered":"Press room"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; apress_enable_separator=&#8221;&#8221; apress_enable_row_overlay=&#8221;&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1537201992891{background-color: #eaeaea !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;centered-bg page-header&#8221; bg_color_value=&#8221;#1b1b1a&#8221;][vc_column parallax=&#8221;content-moving&#8221; css_animation=&#8221;none&#8221; apress_parallax_type=&#8221;foreground&#8221; apress_parallax_speed=&#8221;2&#8243;]<div class=\"ult-spacer spacer-69ddb056f2820\" data-id=\"69ddb056f2820\" data-height=\"140\" data-height-mobile=\"140\" data-height-tab=\"140\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[apress_heading sub_title=&#8221;&#8221; data_animation=&#8221;fadeIn&#8221; enable_delimiter=&#8221;&#8221; color_scheme=&#8221;color_scheme2&#8243; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h3|font_size:40|line_height:60|letter_spacing:0&#8243; subtitle_font_options=&#8221;tag:div|font_size:20|color:%23ffffff|line_height:30&#8243; title_responsive=&#8221;font_size_mobile:25|line_height_mobile:40&#8243;]Sala de Imprensa[\/apress_heading]<div class=\"ult-spacer spacer-69ddb056f289c\" data-id=\"69ddb056f289c\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[apress_heading sub_title=&#8221;&#8221; data_animation=&#8221;fadeIn&#8221; enable_delimiter=&#8221;&#8221; color_scheme=&#8221;color_scheme2&#8243; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h3|font_size:20|line_height:30|letter_spacing:0&#8243; subtitle_font_options=&#8221;tag:div|font_size:20|color:%23ffffff|line_height:30&#8243; title_responsive=&#8221;font_size_mobile:25|line_height_mobile:40&#8243;]Informa\u00e7\u00f5es para Imprensa, favor entrar em contato: <a href=\"mailto:press@applift.com\">press@applift.com<\/a>[\/apress_heading]<div class=\"ult-spacer spacer-69ddb056f28e2\" data-id=\"69ddb056f28e2\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1537247037910{padding-top: 0px !important;padding-right: 10% !important;padding-bottom: 0px !important;padding-left: 10% !important;}&#8221;]<div class=\"ult-spacer spacer-69ddb056f2922\" data-id=\"69ddb056f2922\" data-height=\"60\" data-height-mobile=\"60\" data-height-tab=\"60\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[apress_heading sub_title=&#8221;&#8221; enable_delimiter=&#8221;&#8221; color_scheme=&#8221;color_scheme1&#8243; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h2|font_size:30|line_height:40&#8243; subtitle_font_options=&#8221;tag:div&#8221;]Em destaque:[\/apress_heading][vc_column_text]<\/p>\n<ul class=\"press-page-featured-logos-list\">\n<li><a href=\"http:\/\/venturebeat.com\/2015\/01\/29\/applift-unveils-datalift-to-automate-user-acquisition\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/09\/venturebeat.png\" alt=\"Venturebeat c156ddbb470d043128faa21d4ef55efa5c220c9ac34c928198b6ee684de11b54\" \/><br \/>\n<\/a><\/li>\n<li><a href=\"https:\/\/adexchanger.com\/tag\/applift\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/09\/adexchanger.png\" alt=\"Adexchanger 0ae26ce8c38789238089d70fe3cd528c1790975f885a483bf30ef36bbaab5240\" \/><br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/mobilemarketingmagazine.com\/applift-picks-up-app-promotion-firm-appiris\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/09\/mobile-marketing.png\" alt=\"Mobilemarketing 6ea4b2ebad5b46b0fbda6b1097560738ab436c5623e3645c43e6a0bf9d3c4a63\" \/><br \/>\n<\/a><\/li>\n<li><a href=\"https:\/\/www.exchangewire.com\/blog\/2015\/12\/11\/the-cat-and-mouse-game-of-mobile-ad-fraud\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/09\/exchangewire.png\" alt=\"Exchangewire 66c328e61c3bcf2f8de1b214028318f74d074b094ffb651326b807413eb82de4\" \/><br \/>\n<\/a><\/li>\n<li><a href=\"http:\/\/www.mediapost.com\/publications\/article\/250770\/applift-acquires-mobile-dsp-bidstalk.html\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/09\/mediapost.png\" alt=\"Mediapost a25868ac9569a65932bc94a3979696f707b24fe77538d4e221e40dd625832550\" \/><\/a><\/li>\n<li><a href=\"https:\/\/www.huffingtonpost.com\/ramon-nuez\/the-leadership-game-plan_b_9171162.html\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-09-18-at-10.03.09-am.png\" alt=\"huffingtonpost 66c328e61c3bcf2f8de1b214028318f74d074b094ffb651326b807413eb82de4\" \/><br \/>\n<\/a><\/li>\n<li><a href=\"https:\/\/www.inc.com\/heather-r-huhman\/3-employee-development-programs-that-are-too-good-.html\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2018\/09\/inc_logo_footer_223x76_e0e0e0.png\" alt=\"Inc a25868ac9569a65932bc94a3979696f707b24fe77538d4e221e40dd625832550\" \/><br \/>\n<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-69ddb056f295c\" data-id=\"69ddb056f295c\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1537247021019{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text]<\/p>\n<div class=\"container-small two_buffer\">\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/mobilemarketingwatch.com\/applift-announces-datalift-360-67537\/\" target=\"_blank\" rel=\"noopener\">AppLift Announces DataLift 360<br \/>\n<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">This week in Berlin, AppLift \u2014 a mobile ad tech company \u2014 officially announced DataLift 360, which is hailed as the first platform to unify app advertising across the entire app lifecycle, from launch to growth and retention.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Marketing Watch<\/p>\n<p>June 17, 2016<\/p>\n<\/div>\n<p><a href=\"http:\/\/mobilemarketingwatch.com\/applift-announces-datalift-360-67537\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/venturebeat.com\/2016\/04\/22\/why-berlins-applift-grew-to-300-employees-in-3-5-years\/\" target=\"_blank\" rel=\"noopener\">Why Berlin\u2019s ad tech startup Applift grew to 200 employees in 3.5 years<br \/>\n<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Tim Koschella, AppLift&#8217;s CEO and Co-founder, was interviewed by Dean Takahashi of Venture Beat on how he grew AppLift to become a 200+ people success story in less than 4 years.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>VentureBeat<\/p>\n<p>Aprill 22, 2016<\/p>\n<\/div>\n<p><a href=\"http:\/\/venturebeat.com\/2016\/04\/22\/why-berlins-applift-grew-to-300-employees-in-3-5-years\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/www.huffingtonpost.com\/ramon-nuez\/the-leadership-game-plan_b_9171162.html\" target=\"_blank\" rel=\"noopener\">The Leadership Game Plan: How Tim Koschella Approaches Leadership<br \/>\n<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">In this heartfelt interview for the Huffington Post, AppLift CEO and Co-founder Tim Koschella exposes his vision of leadership and explains what&#8217;s needed to build a lasting, successful company.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>The Huffington Post<\/p>\n<p>February 6, 2016<\/p>\n<\/div>\n<p><a href=\"http:\/\/www.huffingtonpost.com\/ramon-nuez\/the-leadership-game-plan_b_9171162.html\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/mobileadvertisingwatch.com\/AppLift-achieves-100-million-run-rate-in-2015-22077\" target=\"_blank\" rel=\"noopener\">AppLift Achieves $100 Million Run Rate in 2015<br \/>\n<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">It was a good year for AppLift in 2015. The company, a leading mobile ad technology company, broke the $100 million run-rate mark in the final quarters of the year. Its success came by way of a 170 percent year-over-year profitable growth across all of its key regions and app verticals.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Advertising Watch<\/p>\n<p>February 4, 2016<\/p>\n<\/div>\n<p><a href=\"http:\/\/mobileadvertisingwatch.com\/AppLift-achieves-100-million-run-rate-in-2015-22077\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/mobileadvertisingwatch.com\/AppLift-study-global-mobile-programmatic-presents-fraud-risk-for-advertisers-21553\" target=\"_blank\" rel=\"noopener\">AppLift Study: Global Mobile Programmatic Presents Fraud Risk for Advertisers<br \/>\n<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Leading mobile advertising tech firm AppLift has just released a study revealing that more than a third of mobile programmatic traffic is at risk of fraud.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Advertising Watch<\/p>\n<p>January 6, 2016<\/p>\n<\/div>\n<p><a href=\"http:\/\/mobileadvertisingwatch.com\/AppLift-study-global-mobile-programmatic-presents-fraud-risk-for-advertisers-21553\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"https:\/\/www.exchangewire.com\/blog\/2015\/12\/11\/the-cat-and-mouse-game-of-mobile-ad-fraud\/\" target=\"_blank\" rel=\"noopener\">The Cat-&amp;-Mouse Game of Mobile Ad Fraud<br \/>\n<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">A recent study by mobile app marketer AppLift, in conjunction with fraud detection expert Forensiq, concluded that a staggering one-third of mobile traffic is at risk of fraud. With mobile programmatic on the rise, media buyers are concerned.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>ExchangeWire<\/p>\n<p>December 11, 2015<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.exchangewire.com\/blog\/2015\/12\/11\/the-cat-and-mouse-game-of-mobile-ad-fraud\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/mobileadvertisingwatch.com\/datalift-study-there-are-massive-global-fraud-risks-in-mobile-21217\" target=\"_blank\" rel=\"noopener\">DataLift Study: There Are Massive Global Fraud Risks in Mobile<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Ad tech company DataLift has found that more than a third of mobile programmatic traffic is at risk of fraud. The problems? According to DataLift, \u201c34 percent of mobile traffic is at risk of fraud \u2014 (and) of this, 22 percent was suspect and 12 percent presented a high risk of fraud.&#8221;<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Advertising Watch<\/p>\n<p>December 11, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/mobileadvertisingwatch.com\/datalift-study-there-are-massive-global-fraud-risks-in-mobile-21217\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/www.adweek.com\/news\/technology\/here-everything-you-need-know-about-current-state-mobile-ad-fraud-168542\" target=\"_blank\" rel=\"noopener\">Everything You Need to Know About the Current State of Mobile Ad Fraud<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Over the past few years, cyber criminals have cost advertisers billions of dollars from &#8220;non-human&#8221; traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters are gaining traction with mobile ad.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>AdWeek<\/p>\n<p>December 10, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/www.adweek.com\/news\/technology\/here-everything-you-need-know-about-current-state-mobile-ad-fraud-168542\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/venturebeat.com\/2015\/12\/10\/33-of-all-programmatic-ad-impressions-on-mobile-could-be-fake\/\" target=\"_blank\" rel=\"noopener\">33% of all programmatic ad impressions on mobile could be fake<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">A new study out today says a surprising proportion of programmatic mobile ad impressions \u2014 34 percent to be exact \u2014 is at risk of being fraudulent.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>VentureBeat<\/p>\n<p>December 10, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/venturebeat.com\/2015\/12\/10\/33-of-all-programmatic-ad-impressions-on-mobile-could-be-fake\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/mobilemarketingmagazine.com\/a-third-of-mobile-traffic-is-at-risk-of-fraud\/\" target=\"_blank\" rel=\"noopener\">A Third of Mobile Traffic is At Risk of Fraud<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">34 per cent of all mobile traffic is at risk of fraud, according to a report from AppLift and Forensiq. That figure is made up of traffic that is suspected of fraud (22 per cent) and considered at \u2018high risk\u2019 (12 per cent).<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Marketing Magazine<\/p>\n<p>December 11, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/mobilemarketingmagazine.com\/a-third-of-mobile-traffic-is-at-risk-of-fraud\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/performancein.com\/news\/2015\/12\/11\/programmatic-continues-rise-garage-hobby-display-ad-star\/\" target=\"_blank\" rel=\"noopener\">Programmatic Continues Rise from \u201cGarage Hobby\u201d to Display Ad Star<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Its reputation in this space is up for debate, though, with a recent study from ad tech company AppLift and security group Forensiq claiming 34% of mobile programmatic ad impressions to be at risk of being fraudulent. In the groups\u2019 testing, 22% of those studied were deemed \u201csuspect\u201d of being fake, with 12% at high risk.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>PerformanceIN<\/p>\n<p>December 11, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/performancein.com\/news\/2015\/12\/11\/programmatic-continues-rise-garage-hobby-display-ad-star\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/adtechdaily.com\/2015\/12\/11\/new-applift-study-reveals-global-mobile-programmatic-fraud-risks-for-marketers\/\" target=\"_blank\" rel=\"noopener\">New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">AppLift, a leading mobile advertising technology company, today released the study, \u201cFighting Mobile Fraud In The Programmatic Era,\u201d revealing that more than a third of mobile programmatic traffic is at risk of fraud.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>AdTech Daily<\/p>\n<p>December 11, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/adtechdaily.com\/2015\/12\/11\/new-applift-study-reveals-global-mobile-programmatic-fraud-risks-for-marketers\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/mobilemarketingwatch.com\/applift-highlights-global-mobile-programmatic-fraud-risks-for-marketers-52928\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+MobileMarketingWatch+%28Mobile+Marketing+Watch%29\" target=\"_blank\" rel=\"noopener\">AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">AppLift has just released the study, \u201cFighting Mobile Fraud In The Programmatic Era,\u201d revealing that more than a third of mobile programmatic traffic is at risk of fraud.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Marketing Watch<\/p>\n<p>December 11, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/mobilemarketingwatch.com\/applift-highlights-global-mobile-programmatic-fraud-risks-for-marketers-52928\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+MobileMarketingWatch+%28Mobile+Marketing+Watch%29\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\" http:\/\/mobileadvertisingwatch.com\/exclusive-applift-launches-applift-labs-to-spur-innovative-new-mobile-ad-technologies-20299\" target=\"_blank\" rel=\"noopener\">Exclusive: AppLift Launches \u2018AppLift Labs\u2019 to Spur Innovative New Mobile Ad Technologies <\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">AppLift launches AppLift Labs, at task force at the forefront of mobile adtech innovation.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Advertising Watch<\/p>\n<p>October 14, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/mobileadvertisingwatch.com\/exclusive-applift-launches-applift-labs-to-spur-innovative-new-mobile-ad-technologies-20299\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/www.financialexpress.com\/article\/industry\/companies\/ad-dendum-rohan-patil-is-your-choice-of-app-apt\/150290\/\" target=\"_blank\" rel=\"noopener\">Rohan Patil: Is your choice of app apt?<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Mobile app advertisers should look beyond the install for an effective marketing strategy.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>The Financial Express<\/p>\n<p>October 13, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/www.financialexpress.com\/article\/industry\/companies\/ad-dendum-rohan-patil-is-your-choice-of-app-apt\/150290\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/www.adotas.com\/2015\/10\/three-views-on-mobile-viewability\/\" target=\"_blank\" rel=\"noopener\">Three Views On Mobile Viewability<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Ryan Griffin, SVP of Strategic Accounts at Opera Mediaworks, Maor Sadra, MD &amp; CRO, AppLift, and Ted Dhanik, cofounder and CEO, engage:BDR take a 360\u00b0 look at the issue of viewability.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Adotas<\/p>\n<p>October 9, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/www.adotas.com\/2015\/10\/three-views-on-mobile-viewability\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\" http:\/\/economictimes.indiatimes.com\/small-biz\/marketing-branding\/marketing\/why-automated-media-buying-is-the-future-of-mobile-app-advertising\/articleshow\/49147591.cms\" target=\"_blank\" rel=\"noopener\">Why automated media buying is the future of mobile app advertising <\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">With billions more people due to join the mobile revolution in the coming years, programmatic advertising won&#8217;t just be a part of mobile advertising; it&#8217;ll be the lynchpin connecting marketers to users around the world.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>The Economic Times<\/p>\n<p>September 29, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/economictimes.indiatimes.com\/small-biz\/marketing-branding\/marketing\/why-automated-media-buying-is-the-future-of-mobile-app-advertising\/articleshow\/49147591.cms\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/www.mobilemarketer.com\/cms\/news\/social-networks\/21319.html\" target=\"_blank\" rel=\"noopener\">What marketers should know about Facebook&#8217;s dislike button<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">It&#8217;s a way for Facebook to enrich its user graph, by knowing what users don&#8217;t like, enabling it to improve its targeting (or negative targeting) capacities,&#8221; Maor Sadra, managing director of AppLift, Berlin, told Mobile Marketer.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Marketer<\/p>\n<p>September 21, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/www.mobilemarketer.com\/cms\/news\/social-networks\/21319.html\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/www.imediaconnection.com\/content\/39187.asp\" target=\"_blank\" rel=\"noopener\"> Turn big data into smarter media buys<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Tim Koschella expands on the three ways first-party data can improve mobile advertising.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>iMedia Connection<\/p>\n<p>September 10, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/www.imediaconnection.com\/content\/39187.asp\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/mobileadvertisingwatch.com\/programmatic-mindset-a-marriage-of-art-science-algorithms-19038\" target=\"_blank\" rel=\"noopener\">Programmatic Mindset: A Marriage of Art, Science &amp; Algorithms<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Tomorrow\u2019s successful advertising professionals should expect (and be prepared to offer) less art and more science. Those from non-traditional advertising backgrounds will take over this role; they may not be design school grads, but could be a product management or economics grad.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>Mobile Advertising Watch<\/p>\n<p>July 24, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/mobileadvertisingwatch.com\/programmatic-mindset-a-marriage-of-art-science-algorithms-19038\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"press-page--latest-news-story\">\n<div class=\"press-page--latest-news__content\">\n<p class=\"press-page--latest-news__content-headline\"><a href=\"http:\/\/www.thedrum.com\/opinion\/2015\/07\/22\/can-advertisers-really-expect-true-transparency-mobile\" target=\"_blank\" rel=\"noopener\">Can advertisers really expect true transparency in mobile?<\/a><\/p>\n<p class=\"press-page--latest-news__content-subline\">Complete transparency will take quite a while to achieve and will move only at the speed at which our technology issues are resolved and business barriers reduced. However, as we continually shift to more transparent options, the pressure on the less transparent players will increase. It will take time, but this is how the shift will happen \u2014 and it\u2019s already underway.<\/p>\n<div class=\"press-page--latest-news__date\">\n<p>The Drum<\/p>\n<p>July 22, 2015<\/p>\n<\/div>\n<p><a href=\"http:\/\/www.thedrum.com\/opinion\/2015\/07\/22\/can-advertisers-really-expect-true-transparency-mobile\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1536772846740{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<div class=\"ult-spacer spacer-69ddb056f2980\" data-id=\"69ddb056f2980\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[apress_heading sub_title=&#8221;&#8221; enable_delimiter=&#8221;&#8221; color_scheme=&#8221;color_scheme1&#8243; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h2|font_size:30|line_height:40&#8243; subtitle_font_options=&#8221;tag:div&#8221;]Media Kit[\/apress_heading]<div class=\"ult-spacer spacer-69ddb056f29a4\" data-id=\"69ddb056f29a4\" data-height=\"60\" data-height-mobile=\"60\" data-height-tab=\"60\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/4&#8243;][\/vc_column][vc_column centered_text=&#8221;true&#8221; width=&#8221;1\/4&#8243;][apress_expanding_image image=&#8221;3003&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; max_width=&#8221;100%&#8221;][vc_column_text]<a href=\"\/wp-content\/uploads\/2018\/09\/Applift_logo_transparent.png\">Download PNG<\/a>[\/vc_column_text][\/vc_column][vc_column centered_text=&#8221;true&#8221; width=&#8221;1\/4&#8243;][apress_expanding_image image=&#8221;3002&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; max_width=&#8221;100%&#8221;][vc_column_text]<a href=\"\/wp-content\/uploads\/2018\/09\/Applift_logo_black.png\">Download PNG<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1536772855484{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<div class=\"ult-spacer spacer-69ddb056f29c4\" data-id=\"69ddb056f29c4\" data-height=\"60\" data-height-mobile=\"60\" data-height-tab=\"60\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column centered_text=&#8221;true&#8221; width=&#8221;1\/3&#8243;][apress_expanding_image image=&#8221;2491&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; max_width=&#8221;100%&#8221;][vc_column_text]<strong>Tim Koschella<\/strong><br \/>\nCEO and Co-Founder<br \/>\n<a href=\"\/wp-content\/uploads\/2018\/09\/tim.zip\">Download Bio<\/a>[\/vc_column_text][\/vc_column][vc_column centered_text=&#8221;true&#8221; width=&#8221;1\/3&#8243;][apress_expanding_image image=&#8221;2499&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; max_width=&#8221;100%&#8221;][vc_column_text]<strong>Stefan Benndorf<\/strong><br \/>\nManaging Director \/ COO<br \/>\n<a href=\"\/wp-content\/uploads\/2018\/09\/stefan.zip\">Download Bio<\/a>[\/vc_column_text][\/vc_column][vc_column centered_text=&#8221;true&#8221; width=&#8221;1\/3&#8243;][apress_expanding_image image=&#8221;2484&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; max_width=&#8221;100%&#8221;][vc_column_text]<strong>Maor Sadra<\/strong><br \/>\nManaging Director \/ CRO<br \/>\n<a href=\"\/wp-content\/uploads\/2018\/09\/maor.zip\">Download Bio<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1536772864447{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<div class=\"ult-spacer spacer-69ddb056f29e2\" data-id=\"69ddb056f29e2\" data-height=\"60\" data-height-mobile=\"60\" data-height-tab=\"60\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; apress_enable_separator=&#8221;&#8221; apress_enable_row_overlay=&#8221;&#8221; css=&#8221;.vc_custom_1536977555320{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #1b1b1a !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;footer-cta&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1516972525789{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1536976608835{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;]<div class=\"ult-spacer spacer-69ddb056f29ff\" data-id=\"69ddb056f29ff\" data-height=\"60\" data-height-mobile=\"60\" data-height-tab=\"60\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[apress_heading sub_title=&#8221;Every user has their own journey. Let&#8217;s discover it.&#8221; data_animation=&#8221;fadeIn&#8221; data_delay=&#8221;300&#8243; enable_delimiter=&#8221;&#8221; color_scheme=&#8221;design_your_own&#8221; main_heading_color=&#8221;#ffffff&#8221; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h2|font_size:40|line_height:60|letter_spacing:0&#8243; subtitle_font_options=&#8221;tag:div|font_size:20|color:%23ffffff|line_height:30|letter_spacing:0&#8243; heading_margin=&#8221;margin-bottom:20&#8243; subheading_margin=&#8221;margin-bottom:20&#8243; title_responsive=&#8221;font_size_mobile:35|line_height_mobile:50|letter_spacing_mobile:1&#8243;][\/apress_heading]<div class=\"ult-spacer spacer-69ddb056f2a1b\" data-id=\"69ddb056f2a1b\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[apress_button button_text=&#8221;Get started&#8221; color_scheme=&#8221;primary_color_scheme&#8221; button_size=&#8221;large&#8221; button_alignment=&#8221;center&#8221; button_shadow=&#8221;&#8221; data_animation=&#8221;fadeIn&#8221; data_delay=&#8221;0&#8243; button_link=&#8221;url:https%3A%2F%2Fwww.applift.com%2Fcontact|||&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; apress_enable_separator=&#8221;&#8221; apress_enable_row_overlay=&#8221;&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1537201992891{background-color: #eaeaea !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;centered-bg page-header&#8221; bg_color_value=&#8221;#1b1b1a&#8221;][vc_column parallax=&#8221;content-moving&#8221; css_animation=&#8221;none&#8221; apress_parallax_type=&#8221;foreground&#8221; apress_parallax_speed=&#8221;2&#8243;][apress_heading sub_title=&#8221;&#8221; data_animation=&#8221;fadeIn&#8221; enable_delimiter=&#8221;&#8221; color_scheme=&#8221;color_scheme2&#8243; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h3|font_size:40|line_height:60|letter_spacing:0&#8243; subtitle_font_options=&#8221;tag:div|font_size:20|color:%23ffffff|line_height:30&#8243; title_responsive=&#8221;font_size_mobile:25|line_height_mobile:40&#8243;]Sala de Imprensa[\/apress_heading][apress_heading sub_title=&#8221;&#8221; data_animation=&#8221;fadeIn&#8221; enable_delimiter=&#8221;&#8221; color_scheme=&#8221;color_scheme2&#8243; style=&#8221;heading_style1&#8243; title_font_options=&#8221;tag:h3|font_size:20|line_height:30|letter_spacing:0&#8243; subtitle_font_options=&#8221;tag:div|font_size:20|color:%23ffffff|line_height:30&#8243; title_responsive=&#8221;font_size_mobile:25|line_height_mobile:40&#8243;]Informa\u00e7\u00f5es<span class=\"read_more_area\"><a class=\"read-more\" href=\"http:\/\/applift.sohocreative.eu\/pt-br\/sobre\/press-room\"> Continue Reading <\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12645,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-12689","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/applift.sohocreative.eu\/pt-br\/wp-json\/wp\/v2\/pages\/12689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/applift.sohocreative.eu\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/applift.sohocreative.eu\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/pt-br\/wp-json\/wp\/v2\/comments?post=12689"}],"version-history":[{"count":0,"href":"http:\/\/applift.sohocreative.eu\/pt-br\/wp-json\/wp\/v2\/pages\/12689\/revisions"}],"up":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/pt-br\/wp-json\/wp\/v2\/pages\/12645"}],"wp:attachment":[{"href":"http:\/\/applift.sohocreative.eu\/pt-br\/wp-json\/wp\/v2\/media?parent=12689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}