1.0Applifthttp://applift.sohocreative.eu/zh-hansal-nigel_sohocreativegroup1http://applift.sohocreative.eu/zh-hans/blog/author/al-nigel_sohocreativegroup1如何规划2016年移动程序化广告 - Appliftrich600338<blockquote class="wp-embedded-content" data-secret="pd1ZBhfsXC"><a href="http://applift.sohocreative.eu/zh-hans/blog/2016_planforprogrammatic_cn">如何规划2016年移动程序化广告</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="http://applift.sohocreative.eu/zh-hans/blog/2016_planforprogrammatic_cn/embed#?secret=pd1ZBhfsXC" width="600" height="338" title="《 如何规划2016年移动程序化广告 》—Applift" data-secret="pd1ZBhfsXC" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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近年来，随着移动营销及程序化广告逐渐发展成为高效的广告营销策略，这为精明的移动营销人员带来很多发展机会。根据《广告时代》 (Advertising Age )杂志和市场调查公司eMarketer发布的报告显示：2015年，广告主在移动程序化购买上花费将近150亿美元。相比前年99亿美元的数字广告花费，增长约50亿美元。https://lh4.googleusercontent.com/AhaVcT5PL_fDqaZaBRHmmH7wAWgtMcYOInisMg9rbxpsC61BVArnsax7eCv3mCp8ypD5A-bLWKgI6RZ8xxZPT-Jp_iOcU_3DCIFlIYbVNwfO45uQggMvItSJnsL9jC1OytZJizJl