{"id":14693,"date":"2018-06-19T07:32:43","date_gmt":"2018-06-19T07:32:43","guid":{"rendered":"https:\/\/www.applift.com\/blog\/why-gdpr-may-be-a-positive-thing-for-ad-tech_zh"},"modified":"2018-10-30T08:24:05","modified_gmt":"2018-10-30T08:24:05","slug":"why-gdpr-may-be-a-positive-thing-for-ad-tech_zh","status":"publish","type":"post","link":"http:\/\/applift.sohocreative.eu\/zh-hans\/blog\/why-gdpr-may-be-a-positive-thing-for-ad-tech_zh","title":{"rendered":"AppLift\u7406\u5ff5\u7cfb\u5217\uff1a\u4e3a\u4ec0\u4e48\u8bf4GDPR\u6781\u6709\u53ef\u80fd\u6210\u4e3a\u63a8\u52a8\u5e7f\u544a\u6280\u672f\u53d1\u5c55\u7684\u79ef\u6781\u56e0\u7d20"},"content":{"rendered":"

\"Gdpr<\/em><\/p>\n

\u672c\u6587\u6700\u521d\u53d1\u8868\u4e8e\u8425\u9500\u8d44\u8baf\u5e73\u53f0MarTech Advisor<\/em><\/a>\u3002
\n<\/em><\/p>\n

\u300a\u901a\u7528\u6570\u636e\u4fdd\u62a4\u6761\u4f8b\u300b(GDPR<\/a>)\u7ec8\u4e8e\u6b63\u5f0f\u5b9e\u65bd\u4e86\uff0c\u867d\u7136\u4e0d\u53ef\u5426\u8ba4\u8fd9\u53ef\u80fd\u4f1a\u7ed9\u8bb8\u591a\u884c\u4e1a\u540c\u4ec1\u5e26\u6765\u8bf8\u591a\u4e0d\u4fbf\uff0c\u4f46\u662f\u73b0\u5728\u5e76\u975e\u62c5\u5fc3\u6216\u62b1\u6028\u7684\u65f6\u5019\uff0c\u800c\u5e94\u91c7\u53d6\u79ef\u6781\u7684\u884c\u52a8\u5e76\u591a\u591a\u8003\u8651\u65b0\u6cd5\u89c4\u53ef\u80fd\u5e26\u6765\u7684\u79ef\u6781\u5f71\u54cd\u3002<\/p>\n

GDPR\u7684\u5b9e\u65bd\u6781\u6709\u53ef\u80fd\u6700\u7ec8\u5bf9\u672c\u884c\u4e1a\u6765\u8bf4\u662f\u4ef6\u597d\u4e8b\uff0c\u56e0\u4e3a\u8fd9\u53ef\u80fd\u4f1a\u6dd8\u6c70\u90a3\u4e9b\u65e0\u6cd5\u6216\u4e0d\u613f\u505a\u51fa\u5fc5\u8981\u6295\u8d44\u7684\u4ece\u4e1a\u4eba\u5458\u3002\u8981\u60f3\u5b9e\u73b0\u5408\u89c4\u8981\u6c42\uff0c\u5404\u5927\u516c\u53f8\u5fc5\u987b\u52fe\u9009\u5176\u7b26\u5408\u65b0\u6cd5\u89c4\u6240\u89c4\u5b9a\u7684\u5e7f\u544a\u6280\u672f\u7b49\u5404\u4e2a\u65b9\u9762\u7684\u9075\u4ece\u6027\u5185\u5bb9\uff0c\u5e76\u4e14\u53ef\u80fd\u9700\u8981\u6295\u8d44\u4e8e\u6cd5\u5f8b\u987e\u95ee\u3001\u6570\u636e\u5b58\u50a8\u4ee5\u53ca\u65b0\u6cd5\u89c4\u7684\u9075\u4ece\u6027\u6d41\u7a0b\uff0c\u5fc5\u987b\u5177\u5907\u4e00\u5b9a\u7684\u4e13\u4e1a\u6c34\u5e73(\u7ed3\u5408\u9002\u5f53\u7684\u7ec4\u7ec7\u7ed3\u6784)\u3002<\/p>\n

\u65b0\u6cd5\u89c4\u7684\u5b9e\u65bd\u53ef\u80fd\u4f1a\u5bf9\u8bf8\u5982Facebook(\u8138\u4e66)\u548cGoogle(\u8c37\u6b4c)\u7b49\u884c\u4e1a\u5de8\u5934\u5e26\u6765\u4f18\u52bf\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u53ca\u8425\u9500\u8005\u6709\u53ef\u80fd\u6bd4\u8f83\u4fe1\u8d56\u8fd9\u4e9b\u719f\u6089\u7684\u5927\u54c1\u724c\u540d\u79f0\u3002\u800c\u5176\u4ed6\u6709\u8bda\u4fe1\u7684\u4e1a\u5185\u4eba\u58eb\u4e5f\u540c\u6837\u4f1a\u83b7\u76ca\u3002\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u80fd\u591f\u8d62\u5f97\u5e02\u573a\u4efd\u989d\u7684\u4f01\u4e1a\u5373\u662f\u90a3\u4e9b\u9075\u7eaa\u5b88\u6cd5\uff0c\u540c\u65f6\u80fd\u591f\u4fdd\u6301\u9ad8\u5ea6\u654f\u9510\u6d1e\u5bdf\u529b\u7684\u4f01\u4e1a\u3002\u5bf9\u4e8e\u5927\u516c\u53f8\u800c\u8a00\uff0c\u4fdd\u6301\u654f\u9510\u5e76\u975e\u603b\u662f\u6613\u4e8b\u3002\u60a8\u9700\u8981\u5bf9\u81ea\u5df1\u7684\u6280\u672f\u6808\u8fdb\u884c\u5feb\u901f\u66f4\u6539\uff0c\u5e76\u65f6\u523b\u51c6\u5907\u7740\u5728GDPR\u5c55\u5f00\u5ba1\u67e5\u65f6\u6839\u636e\u9700\u8981\u4e0d\u65ad\u5b8c\u5584\u8fd9\u4e9b\u66f4\u6539\u3002<\/p>\n

\u6b27\u76df\u5730\u533a\u7684\u4e00\u4e9b\u4e1a\u5185\u4eba\u58eb\u5df2\u91cd\u65b0\u5b9a\u4f4d\uff0c\u751a\u81f3\u64a4\u79bb\u6b27\u76df\u5e02\u573a\uff0c\u800c\u975e\u6309GDPR\u7684\u8981\u6c42\u4f5c\u51fa\u66f4\u6539\u3002\u5018\u82e5\u4f60\u6240\u6295\u8d44\u7684\u662f\u4e0eGDPR\u76f8\u5173\u7684\u6d41\u7a0b\u53ca\u66f4\u6539\uff0c\u90a3\u4e48\u8bf7\u5c06\u5176\u89c6\u4e3a\u4f60\u8981\u6536\u56de\u7684\u6295\u8d44\u3002\u8fd9\u4e9b\u662f\u5efa\u7acb\u53ef\u6301\u7eed\u53d1\u5c55\u4e1a\u52a1\u5fc5\u4e0d\u53ef\u5c11\u7684\u6b65\u9aa4\u3002\u5bf9\u81ea\u5df1\u7684\u8ba1\u5212\u76f4\u6292\u5df1\u89c1\uff0c\u5e76\u5411\u81ea\u5df1\u7684\u5ba2\u6237\u53ca\u6f5c\u5728\u5ba2\u6237\u4f20\u8fbe\u4f60\u7684\u52aa\u529b\u65b9\u5411\u3002<\/p>\n

\u5728GDPR\u8fd8\u672a\u51fa\u53f0\u7684\u60c5\u51b5\u4e0b\uff0c\u793e\u4ea4\u7f51\u7edc\u5e73\u53f0Facebook(\u8138\u4e66)\u906d\u9047\u201c\u5251\u6865\u5206\u6790\u201d\u7684\u6570\u636e\u6cc4\u5bc6\u98ce\u6ce2\u4ece\u800c\u5f15\u53d1\u6d88\u8d39\u8005\u800c\u975e\u53ea\u662f\u8425\u9500\u4eba\u5458\u5bf9\u6570\u636e\u9690\u79c1\u7684\u5f3a\u70c8\u5173\u6ce8\u3002\u5982\u4eca\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u5173\u6ce8\u5176\u81ea\u8eab\u6570\u636e\u7684\u4f7f\u7528\u65b9\u5f0f\uff0c\u8fd9\u4f7f\u5f97\u51fa\u53f0\u4e0e\u6570\u636e\u76f8\u5173\u7684\u653f\u7b56\u663e\u5f97\u5c24\u4e3a\u91cd\u8981\u3002\u800c\u9075\u5b88\u6570\u636e\u76f8\u5173\u6cd5\u89c4\u7684\u4f01\u4e1a\u4e0d\u4ec5\u53ef\u907f\u514d\u7f5a\u6b3e\uff0c\u800c\u4e14\u8fd8\u8d62\u5f97\u4eba\u4eec\u7684\u4fe1\u4efb\u5e76\u5c06\u5176\u54c1\u724c\u5b9a\u4f4d\u4e3a\u503c\u5f97\u4fe1\u8d56\u4e14\u5408\u89c4\u7684\u54c1\u724c\u3002<\/p>\n

GDPR\u53ef\u80fd\u6709\u5229\u4e8e\u91cd\u5efa\u8425\u9500\u63a8\u5e7f\u8005\u5728\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u4fe1\u4efb\u611f\u3002\u5404\u5927\u54c1\u724c\u4e00\u76f4\u5728\u547c\u5401\u4e1a\u754c\u63d0\u9ad8\u5bf9\u5176\u54c1\u724c\u5b89\u5168\u53ca\u900f\u660e\u5ea6\u7684\u5173\u6ce8\u529b\u5ea6\uff0c\u867d\u7136GDPR\u65e0\u6cd5\u6d88\u9664\u8fd9\u4e9b\u62c5\u5fe7\uff0c\u7136\u800c\u5f53\u6d89\u53ca\u5230\u5e7f\u544a\u4e3b\u7684\u770b\u6cd5\u53ca\u611f\u77e5\u65f6\uff0c\u51fa\u53f0\u8fd9\u4e00\u6cd5\u89c4\u5219\u6709\u53ef\u80fd\u4f1a\u6210\u4e3a\u671d\u7740\u8fd9\u4e2a\u6b63\u786e\u65b9\u5411\u8fc8\u8fdb\u7684\u5fc5\u4e0d\u53ef\u5c11\u7684\u4e00\u6b65\u3002\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u5e7f\u544a\u6548\u679c\u751a\u81f3\u53ef\u80fd\u56e0\u4e3a\u5ba2\u6237\u53ef\u4ee5\u8f83\u5bb9\u6613\u9009\u62e9\u9000\u51fa\u4e0d\u60f3\u89c2\u770b\u7684\u5e7f\u544a\u800c\u6709\u6240\u63d0\u9ad8\u3002\u9009\u62e9\u9000\u51fa\u89c2\u770b\u5e7f\u544a\u7684\u4eba\u6781\u6709\u53ef\u80fd\u4e0d\u592a\u613f\u610f\u4e0e\u5e7f\u544a\u8fdb\u884c\u4e92\u52a8\uff0c\u56e0\u6b64\u5220\u9664\u8fd9\u4e9b\u7528\u6237\u5219\u53ef\u6709\u6548\u63d0\u9ad8\u5e7f\u544a\u7684\u6548\u679c\u3002<\/p>\n

\u5f53\u7136\uff0c\u5e76\u975e\u4e2a\u4e2a\u90fd\u662f\u4e50\u89c2\u7684\u3002\u6bcf\u4e2a\u4eba\u5747\u4f1a\u9762\u4e34\u7740\u4e0eGDPR\u606f\u606f\u76f8\u5173\u7684\u5404\u79cd\u6311\u6218\u3002\u65b0\u6cd5\u89c4\u5b9e\u65bd\u4e4b\u540e\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u770b\u5230\u8d8a\u6765\u8d8a\u591a\u7684\u4e1a\u5185\u4eba\u58eb\u4e89\u76f8\u4ed3\u4fc3\u8c03\u6574\u81ea\u5df1\u7684\u5408\u540c\u4ee5\u4f7f\u5176\u201c\u4e0d\u5fc5\u8d1f\u62c5\u6cd5\u5f8b\u8d23\u4efb\u201d\uff0c\u8fd9\u5bf9\u77ed\u671f\u5185\u7684\u900f\u660e\u5ea6\u5e76\u65e0\u76ca\u5904\u3002\u5982\u679c\u7528\u6237\u6210\u7fa4\u7ed3\u961f\u5730\u9009\u62e9\u9000\u51fa\u89c2\u770b\u5e7f\u544a\uff0c\u5219\u6709\u53ef\u80fd\u4f1a\u5bfc\u81f4\u62d3\u5c55\u53ca\u5b9a\u5411\u7528\u6237\u9762\u4e34\u5de8\u5927\u7684\u6311\u6218\u5e76\u5f71\u54cd\u5e7f\u544a\u5e93\u5b58\u8d44\u6e90\u5b9e\u73b0\u4ef7\u503c\u7684\u65b9\u5f0f\u3002(\u5982\u679c\u5a92\u4f53\u8d44\u6e90\u51cf\u5c11\u800c\u6548\u679c\u5374\u83b7\u5f97\u63d0\u5347\uff0c\u4e5f\u8bb8\u5e7f\u544a\u5e93\u5b58\u8d44\u6e90\u5c06\u4f1a\u53d8\u5f97\u66f4\u6709\u4ef7\u503c\uff0c\u4e0d\u8fc7\uff0c\u8fd9\u4e00\u5207\u4ecd\u6709\u5f85\u89c2\u5bdf\u3002\uff09\u800c\u4e14\u6211\u4eec\u6709\u53ef\u80fd\u8fd8\u4f1a\u770b\u5230\u201c\u865a\u5f20\u58f0\u52bf\u201d\u7684\u4e00\u9762\uff0c \u56e0\u4e3a\u6709\u4e9b\u516c\u53f8\u5373\u4f7f\u81ea\u5df1\u6ca1\u6709\u4f5c\u51fa\u4efb\u4f55\u6539\u53d8\u4e5f\u4f1a\u58f0\u79f0\u81ea\u5df1\u4f5c\u51fa\u4e86\u5fc5\u8981\u7684\u6539\u53d8\u3002<\/p>\n

\u8425\u9500\u6280\u672f\u516c\u53f8\u5e94\u4e13\u6ce8\u4e8e\u91c7\u53d6\u8fc5\u901f\u884c\u52a8\uff0c\u5c06\u5176\u6295\u8d44\u4fe1\u606f\u4f20\u8fbe\u7ed9\u5ba2\u6237\u7fa4\uff0c\u5e76\u5c06\u81ea\u5df1\u5b9a\u4f4d\u4e3a\u9075\u5b88\u627f\u8bfa\u3001\u503c\u5f97\u4fe1\u8d56\u7684\u8425\u9500\u63a8\u5e7f\u6280\u672f\u516c\u53f8\u3002<\/p>\n

\u6700\u540e\u7ed3\u8bba\uff1a\u662f\u91d1\u5b50\u603b\u662f\u4f1a\u53d1\u5149\u7684\u3002<\/p>\n

\u6b22\u8fce\u53c2\u9605\u672c\u516c\u53f8\u4e0emParticle\u516c\u53f8\u643a\u624b\u5408\u4f5c\u63a8\u51fa\u7684\u6700\u65b0\u4fe1\u606f\u56fe\u7cfb\u5217\uff0c\u5373\u53ef\u6df1\u5165\u4e86\u89e3\u66f4\u591a\u6709\u5173\u591a\u6837\u5316\u6570\u636e\u5728\u65b0\u6cd5\u89c4\u7684\u76d1\u7ba1\u4e4b\u4e0b\u662f\u5982\u4f55\u53d1\u5c55\u6f14\u53d8<\/a>\u3002<\/em><\/p>\n

\u8bf7\u70b9\u51fb\u8fd9\u91cc<\/a>\u5373\u53ef\u9605\u8bfb\u66f4\u591a\u7531AppLift\u516c\u53f8\u7684\u9996\u5e2d\u8fd0\u8425\u5b98Stefan Benndorf\u8d1f\u8d23\u64b0\u5199\u7684\u6709\u5173\u672c\u884c\u4e1a\u7684\u72ec\u5230\u89c1\u89e3\u53ca\u7406\u5ff5\u7cfb\u5217\u6587\u7ae0\u3002<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

《通用数据保护条例》(GDPR<\/a>)终于正式实施了，虽然不可否认这可能会给许多行业同仁带来诸多不便，但是现在并非担心或抱怨的时候，而应采取积极的行动并多多考虑新法规可能带来的积极影响。<\/p>\n","protected":false},"author":1,"featured_media":15755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,64],"tags":[],"class_list":["post-14693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-zh-hans","category-zh-zh-hans"],"_links":{"self":[{"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/posts\/14693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/comments?post=14693"}],"version-history":[{"count":0,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/posts\/14693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/media\/15755"}],"wp:attachment":[{"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/media?parent=14693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/categories?post=14693"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/tags?post=14693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}