{"id":14697,"date":"2018-05-16T07:15:59","date_gmt":"2018-05-16T07:15:59","guid":{"rendered":"https:\/\/www.applift.com\/blog\/playable_retargeting_cn"},"modified":"2018-10-30T08:30:43","modified_gmt":"2018-10-30T08:30:43","slug":"playable_retargeting_cn","status":"publish","type":"post","link":"http:\/\/applift.sohocreative.eu\/zh-hans\/blog\/playable_retargeting_cn","title":{"rendered":"Playable\u5e7f\u544a\u518d\u5b9a\u5411\uff1a\u63a2\u7d22\u8d85\u8d8aUA"},"content":{"rendered":"

Playable\u5e7f\u544a\u5df2\u6210\u4e3a\u6e38\u620f\u884c\u4e1a\u4e2d\u5907\u53d7\u6b22\u8fce\u7684\u521b\u610f\u5e7f\u544a\uff0c\u56e0\u5176\u80fd\u591f\u4e3a\u5e7f\u544a\u4e3b\u63d0\u4f9b\u66f4\u4f73\u6548\u679c\u5e76\u53ef\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002\u8be5\u7c7b\u5e7f\u544a\u53ef\u901a\u8fc7MRAID\u63a5\u53e3\uff0c\u5728\u5e7f\u544a\u4e2d\u6dfb\u52a0\u53ef\u64ad\u653e\u7684\u6709\u8da3\u4e14\u4ea4\u4e92\u5f0f\u7684\u5185\u5bb9\uff0cPlayable\u5e7f\u544a\u80fd\u591f\u6781\u5927\u63a8\u52a8\u6548\u679c\u5e7f\u544a\uff0c\u4e0d\u65ad\u63d0\u5347\u6bcf\u4e2a\u7528\u6237\u7684LTV(\u751f\u547d\u5468\u671f\u603b\u4ef7\u503c)\u5e76\u53ef\u964d\u4f4eeCPI\/eCPA\u3002<\/p>\n

\u5728\u7528\u6237\u83b7\u53d6\u5de5\u4f5c\u4e2d\u4f7f\u7528Playable\u5e7f\u544a\u7684\u4f18\u52bf<\/a>\u5df2\u6210\u4e3a\u4f17\u6240\u5468\u77e5\u7684\u4e8b\u5b9e\u3002\u800c\u5176\u5728\u518d\u6b21\u4e0e\u7528\u6237\u8fdb\u884c\u4e92\u52a8\u53ca\u7559\u4f4f\u7528\u6237\u7b49\u65b9\u9762\u7684\u6f5c\u80fd\u5374\u9c9c\u4e3a\u4eba\u77e5\uff0c\u7136\u800c\u8fd9\u4e00\u6f5c\u80fd\u7684\u53d1\u5c55\u7a7a\u95f4\u5374\u662f\u5341\u5206\u5de8\u5927\u7684\u3002\u7531\u4e8e\u5176\u5177\u6709\u9ad8\u5ea6\u7684\u4e92\u52a8\u6027\u7279\u70b9\uff0cPlayable\u5e7f\u544a\u80fd\u591f\u4e3a\u9ad8\u7ea7\u7684\u518d\u5b9a\u5411\u5de5\u4f5c\u63d0\u4f9b\u5e7f\u9614\u7684\u7a7a\u95f4\uff0c\u4ece\u800c\u80fd\u591f\u53ec\u56de\u5927\u6279\u7528\u6237\u5e76\u4f7f\u5176\u4ea7\u751f\u8f6c\u5316\u3002\u7279\u522b\u662f\u5bf9\u975e\u6e38\u620f\u7c7b\u54c1\u724c\u5e94\u7528\uff0cPlayable\u5e7f\u544a\u5219\u662f\u5229\u7528\u5176\u7279\u6709\u7684\u5f3a\u5927\u5a01\u529b\uff0c\u63d0\u5347\u5e7f\u544a\u5185\u5bb9\u7684\u5438\u5f15\u529b\uff0c\u8fd9\u662f\u5e2e\u52a9\u5e7f\u544a\u4e3b\u4e0d\u65ad\u5438\u5f15\u53d8\u5316\u65e0\u5e38\u7684\u5ba2\u6237\u5173\u6ce8\u7684\u7edd\u4f73\u529e\u6cd5\u3002<\/p>\n

\u6211\u4eec\u4e00\u8d77\u6765\u770b\u770bPlayable\u5e7f\u544a\u53ef\u4ee5\u5e2e\u52a9\u60a8\u518d\u6b21\u5b9a\u5411\u6a2a\u8de8\u5e94\u7528\u5782\u76f4\u9886\u57df\u8fd9\u4e09\u79cd\u60c5\u51b5\u7684\u7528\u6237:<\/p>\n

1.\u6e38\u620f\u7c7b<\/h3>\n

\"Playable<\/p>\n

\u5bf9\u4e8e\u6e38\u620f\u7c7b\u5e94\u7528\uff0cPlayable\u5e7f\u544a\u7684\u4ea4\u4e92\u5f62\u5f0f\u662f\u901a\u8fc7\u6700\u5c0f\u5316\u201c\u671f\u671b\u5dee\u8ddd\u201d\u5e76\u5e2e\u52a9\u7528\u6237\u771f\u6b63\u4f53\u9a8c\u5176\u53ef\u4ece\u6e38\u620f\u4e2d\u83b7\u53d6\u4e1c\u897f\u800c\u4ea7\u751f\u6548\u679c\u7684\u3002\u5bf9\u4e8e\u7528\u6237\u83b7\u53d6\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u80fd\u591f\u6781\u5927\u63d0\u9ad8\u8f6c\u5316\u7387\u3002\u800c\u5bf9\u4e8e\u518d\u5b9a\u5411\u5e7f\u544a\uff0cPlayable\u5e7f\u544a\u5219\u53ef\u5e2e\u52a9\u90a3\u4e9b\u664b\u5347\u5230\u67d0\u4e00\u7ea7\u522b\u7684\u6e38\u620f\u540e\u51fa\u73b0\u8ff7\u60d8\u7684\u7528\u6237\u3002<\/p>\n

\u6211\u4eec\u5c31\u4ee5\u4e0b\u9762\u7684\u4f8b\u5b50\u4e3a\u4f8b\uff1a\u67d0\u4e00\u7528\u6237\u88ab\u56f0\u4e8e\u67d0\u4e2a\u7ea7\u522b\u7684\u6e38\u620f\u4e2d\u957f\u8fbe\u6570\u5468\uff0c\u56e0\u6b64\u505c\u6b62\u4e0e\u5e94\u7528\u8fdb\u884c\u4e92\u52a8\u3002\u8981\u60f3\u53ec\u56de\u8fd9\u4e9b\u88ab\u56f0\u7684\u8ff7\u60d8\u7528\u6237\uff0c\u90a3\u4e48Playable\u5e7f\u544a\u53ef\u4ee5\u5e2e\u52a9\u201c\u5f15\u5bfc\u201d \u8fd9\u7c7b\u7528\u6237\u5982\u4f55\u664b\u5347\u4e0b\u4e00\u4e2a\u6e38\u620f\u7ea7\u522b\u3002\u8fd9\u6709\u52a9\u4e8e\u91cd\u65b0\u70b9\u71c3\u6e38\u620f\u4e2d\u7684\u7528\u6237\u5174\u8da3\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0cPlayable\u5e7f\u544a\u5373\u6210\u4e3a\u7528\u6237\u7684\u4ea4\u4e92\u5f0f\u5411\u5bfc\uff0c\u80fd\u591f\u4e3a\u7528\u6237\u63d0\u4f9b\u6709\u5173\u5982\u4f55\u5b8c\u6210\u67d0\u4e00\u6e38\u620f\u7ea7\u522b\u5e76\u53ef\u63d0\u524d\u770b\u5230\u8fdb\u884c\u4e0b\u4e00\u4e2a\u7ea7\u522b\u7684\u6709\u7528\u63d0\u793a\u3002<\/p>\n

Playable\u5e7f\u544a\u4ea6\u662f\u4e00\u6b3e\u7528\u4e8e\u63a2\u7d22\u5e76\u53ef\u4e0d\u65ad\u53ec\u56de\u6e38\u620f\u73a9\u5bb6\u7684\u4f18\u79c0\u5de5\u5177\uff01\u5e7f\u544a\u4e3b\u53ef\u5229\u7528\u8fd9\u79cd\u4ea4\u4e92\u5f62\u5f0f\uff0c\u901a\u8fc7\u5411\u7528\u6237\u5c55\u793a\u5176\u6240\u5e0c\u671b\u9884\u5148\u77e5\u9053\u664b\u5347\u4e0b\u4e00\u7ea7\u522b\u6e38\u620f\u7684\u63d0\u793a\uff0c\u4ece\u800c\u5c06\u5176\u201c\u5438\u5f15\u201d\u56de\u5230\u6e38\u620f\u4e2d\uff0c\u8fd9\u6837\u80fd\u591f\u4fc3\u4f7f\u7528\u6237\u4fdd\u6301\u8f83\u9ad8\u7684\u53c2\u4e0e\u5ea6\u3002<\/p>\n

2.\u7535\u5b50\u5546\u52a1\u4e0e\u96f6\u552e\u4e1a<\/h3>\n

\u5bf9\u4e8e\u7535\u5b50\u5546\u52a1\u53ca\u96f6\u552e\u5e94\u7528\u800c\u8a00\uff0cPlayable\u5e7f\u544a\u53ef\u4ee5\u901a\u8fc7\u63d0\u5347\u8da3\u5473\u5185\u5bb9\u7684\u65b9\u5f0f\u5373\u901a\u8fc7\u4e92\u52a8\u5143\u7d20\u5438\u5f15\u89c2\u4f17\u4ece\u800c\u8fbe\u5230\u518d\u6b21\u4e0e\u7528\u6237\u8fdb\u884c\u4e92\u52a8\u7684\u76ee\u7684\u3002\u8fd9\u4e0d\u4ec5\u6709\u52a9\u4e8e\u91cd\u65b0\u6fc0\u6d3b\u7528\u6237, \u800c\u4e14\u8fd8\u53ef\u4fdd\u7559\u8001\u7528\u6237\u3002\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\uff0c2015\u5e74\uff0c\u7aef\u5230\u7aefPlayable\u5e7f\u544a\u5e73\u53f0Gamewheel\u63a8\u51fa\u7684\u6c49\u5821\u738b(Burger King)\u5e7f\u544a\u3002\u867d\u7136\u8d77\u521d\uff0c\u8fd9\u5e76\u4e0d\u5c5e\u4e8e\u518d\u5b9a\u5411\u5e7f\u544a\uff0c\u7136\u800c\u5374\u770b\u5230\u5e7f\u544a\u80fd\u591f\u6210\u529f\u5730\u4fc3\u4f7f\u7528\u6237\u53c2\u4e0e\u54c1\u724c\u4e92\u52a8\u786e\u5b9e\u5f88\u4e0d\u9519: \u6c49\u5821\u738b(Burger King)\u8fde\u9501\u5feb\u9910\u5e97\u4e8e2015\u5e74\u5f00\u59cb\u901a\u8fc7Gamewheel\u5e7f\u544a\u5e73\u53f0\u521b\u5efa\u7684Angriest Whopper\u6e38\u620f\uff0c\u5229\u7528Playable\u5e7f\u544a\u63a8\u51fa\u4e00\u6b3e\u540d\u53eb\u201cAngriest Whopper\u201d(\u6700\u6124\u6012\u7684\u7687\u5821)\u7684\u7ea2\u8272\u6c49\u5821\u3002\u73a9\u5bb6\u5fc5\u987b\u572820\u79d2\u5185\u83b7\u53d620\u4e2a\u8fa3\u6912\uff0c\u5373\u53ef\u89e3\u9501\u5176\u72ec\u5bb6\u63d0\u4f9b\u7684\u4f18\u60e0\u5238\uff0c\u53ef\u6301\u8be5\u4f18\u60e0\u5238\u5230\u6c49\u5821\u738b\u9910\u9986\u95e8\u5e97\u8fdb\u884c\u5151\u73b0\u3002\u91c7\u7528\u8fd9\u4e00\u5e7f\u544a\uff0c\u4f7f\u5176\u83b7\u53d6\u9ad8\u8fbe\u5e73\u574740.25%\u7684\u70b9\u51fb\u7387\u3002\u622a\u81f32016\u5e74\u5e95\uff0c\u6c49\u5821\u738b\u5df2\u6210\u529f\u63a8\u51fa\u8d85\u8fc7\u56db\u4e2a\u6548\u679c\u663e\u8457\u7684\u5e7f\u544a\u3002<\/p>\n

\n

3.\u65c5\u884c\u4e0e\u65f6\u5c1a\u751f\u6d3b<\/h3>\n

\"Travel<\/p>\n

\u5bf9\u5982\u4f55\u53ec\u56de\u7528\u6237\u8fdb\u884c\u4e0b\u5355\u8d2d\u4e70\u4ecd\u7136\u6df1\u611f\u56f0\u60d1\uff1f\u90a3\u4e48\u91c7\u7528Playable\u5e7f\u544a\u4e0d\u4f46\u53ef\u4ee5\u633d\u56de\u9700\u8fdb\u884c\u518d\u5b9a\u5411\u7684\u4f11\u7720\u7528\u6237\uff0c\u800c\u4e14\u8fd8\u53ef\u4ee5\u8fdb\u884c\u4ea4\u53c9\u9500\u552e(Cross-sell)\u53ca\u8ffd\u52a0\u9500\u552e(Upsell)\u3002\u4f8b\u5982\uff0c\u4ee5\u4e0a\u8ff0\u60c5\u51b5\u4e3a\u4f8b\uff1a\u4e00\u4e2a\u65c5\u6e38\u95e8\u6237\u7f51\u7ad9\u53ef\u4ee5\u5411\u5df2\u9884\u8ba2\u98de\u5f80\u67cf\u6797\u7684\u822a\u73ed\u7684\u7528\u6237\u8fdb\u884c\u4ea4\u53c9\u9500\u552e\u7ed9\uff0c\u5982\u901a\u8fc7\u63d0\u4f9b\u865a\u62df\u6e38\u89c8\u4f18\u79c0\u666f\u70b9\uff0c\u4ece\u800c\u4fc3\u4f7f\u7528\u6237\u9009\u62e9\u9644\u8fd1\u7684\u9152\u5e97\u3002<\/p>\n

Playable\u5e7f\u544a\u4e0e\u518d\u5b9a\u5411\uff1a\u672a\u6765\u7684\u5e7f\u544a\u524d\u6cbf\u9635\u5730<\/h3>\n

\u63a8\u51faPlayable\u5e7f\u544a\u9700\u8981\u62e5\u6709\u8d85\u7ea7\u4f18\u79c0\u7684\u5e7f\u544a\u8bbe\u8ba1\u3001\u5185\u5bb9\u53c2\u4e0e\u4ee5\u53ca\u5a92\u4f53\u5e7f\u544a\u4f4d\u7b49\u591a\u79cd\u56e0\u7d20\u7ec4\u5408\u3002\u5229\u7528Playable\u5e7f\u544a\u53ef\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u4ece\u800c\u7559\u4f4f\u7528\u6237\uff0c\u540c\u65f6\u5e7f\u544a\u4e3b\u4ea6\u6709\u53ef\u80fd\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6\uff0c\u4ece\u800c\u4fc3\u4f7f\u5176\u80fd\u591f\u6700\u5927\u5316\u5e7f\u544a\u6295\u8d44\u56de\u62a5\u7387(ROAS)\u3002Playable\u5e7f\u544a\u4ecd\u7136\u662f\u4e00\u6b3e\u6700\u65b0\u63a8\u51fa\u4e14\u6280\u672f\u76f8\u5f53\u5148\u8fdb\u7684\u5e7f\u544a\u5f62\u5f0f\uff0c\u5e7f\u544a\u4e3b\u53ca\u6e20\u9053\u5546(\u5a92\u4f53)\u5b9a\u4f1a\u5174\u594b\u5730\u53d1\u73b0\u8fd9\u79cd\u5f62\u5f0f\u7684\u5e7f\u544a\u5982\u4f55\u5e7f\u6cdb\u5e94\u7528\u4e8e\u5bf9\u7528\u6237\u8fdb\u884c\u6210\u529f\u518d\u5b9a\u5411\u3002<\/p>\n

\u6b22\u8fce\u8bbf\u95ee\u6211\u4eec\u7684\u535a\u5ba2\u5e73\u53f0\u5373\u53ef\u9605\u8bfb\u66f4\u591a\u6709\u5173Playable\u5e7f\u544a<\/a>\u53ca\u518d\u5b9a\u5411<\/a>\u7684\u7cbe\u5f69\u5185\u5bb9!<\/p>\n","protected":false},"excerpt":{"rendered":"

Playable广告已成为游戏行业中备受欢迎的创意广告，因其能够为广告主提供更佳效果并可提升用户体验。该类广告可通过MRAID接口，在广告中添加可播放的有趣且交互式的内容，Playable广告能够极大推动效果广告，不断提升每个用户的LTV(生命周期总价值)并可降低eCPI\/eCPA。<\/p>\n","protected":false},"author":1,"featured_media":15766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[65,64],"tags":[],"class_list":["post-14697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing-zh-hans","category-zh-zh-hans"],"_links":{"self":[{"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/posts\/14697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/comments?post=14697"}],"version-history":[{"count":0,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/posts\/14697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/media\/15766"}],"wp:attachment":[{"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/media?parent=14697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/categories?post=14697"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/applift.sohocreative.eu\/zh-hans\/wp-json\/wp\/v2\/tags?post=14697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}