True Creatives

Our dedicated in-house team of artists, designers and developers build stellar creatives with primary focus on Playables and other interactive mobile first ads.

Our team of experts at Applift Studio develop creatives for mobile app advertisers, with a focus on best-in-class Playable Ad performance and premium programmatic engagement campaigns.

Dynamically Optimized Playables

Increased Performance

Boosted Conversion Rates (CRs)

Playable Ads — a Powerful Solution

By creating interactive ads and personalizing the content based on data, this solution is designed to increase engagement and Return on Advertising Spend (ROAS), from user acquisition to retargeting efforts.

What are Playables?

Playable Ads are innovative, interactive rich media ad formats that let users try out the app on an opt-in basis before deciding to download it.

Engage Your Users

Playable mobile ads provide users with an immersive and enjoyable ad experience and bind them through emotional engagement.

Engage your users

Playable mobile ads provide users with an immersive and enjoyable ad experience and bind them through emotional engagement.

Boost ROAS

The strength of Playable Ads lies in the fact that the user gets to experience the app before deciding to install it. This results in lower CTRs and increased CRs and LTVs as compared to static/interstitial ads and higher ROAS.

Measure and Iterate

Track every aspect of your users’ interaction with the ad unit and leverage this to build the best converting version of your interactive ad.

Measure and Iterate

Track every aspect of your users’ interaction with the ad unit and leverage this to build the best converting version of your interactive ad.

Leverage Different Types of Playables

Video + Playable End Card

Rewarded Playable

Rewarded Interstitial

Effect on ROAS with Playables on RTB

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Events per install
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Day-2 Retention
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Day-7 Retention
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Day-7 ROAS
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Day-14 ROAS

300% increase in Day-7 and Day-14 ROAS compared to other networks.