With monetization happening after the install and for a minority of users, the Free-to-Play model presents serious challenges to mobile game publishers, who need to take the whole user lifecycle into account in order to be successful at developing, publishing and marketing their titles. With a multitude of metrics to keep an eye on all along this user lifecycle, Free-to-Play is without doubt a numbers game.For this reason, we designed a handy cheat sheet with the most important metrics to monitor for mobile game publishers, across 4 main categories:
- Retention
- Engagement
- Virality
- In-Game Monetization
The cheat sheet is obviously completely free and can be downloaded here!
