It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready for Black Friday and Cyber Monday. Mobile advertisers are carefully planning Continue Reading
When it comes to the mobile advertising industry, Africa, as a region, is rarely talked about. While in comparison to Europe and the USA it is behind on the economic development metrics, the speed with which the telecommunication and internet Continue Reading
Why AI is the Future of Mobile Marketing (and What You Should Do About it)
The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing agenda, and studies show that AI is going to completely revolutionize Continue Reading
Mobile Journey Advertising — Combining UA and Retargeting for True Mobile Performance
For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and only Continue Reading
How to Increase Mobile App User Retention and Engagement
Marketers are finding life a bit, shall we say, tricky at the moment – and a lot of this is down to mobile users. Mobile usage is on the rise – it overtook desktop usage in 2016, while Google has Continue Reading
An Open Letter to the Industry: Why We Rebranded to Introduce Mobile Journey Advertising
Applift’s journey is that of a pioneer and a game-changer. When we started back in 2012, our efforts were focused on the needs of the app advertisers and from early on we established a strong focus on performance metrics. Realizing Continue Reading
We’ve Rebranded! Announcing Mobile Journey Advertising Solution for Advertisers
We are excited to announce that Applift has strengthened its brand under the tagline “True Mobile Performance” in support of our new solution, Mobile Journey Advertising, focused on performance-centric outcomes through cost per action (CPA). The rebrand includes our new logo, Continue Reading
In our previous blog,The Guide to Setting Up CPA Campaigns for Rewarded Ads, we provided insights on why a sustained CPA campaign is beneficial. Performance and pricing are one of the key aspects of Rewarded Ads. Today, let’s dive into Continue Reading
Download our latest Whitepaper on retargeting and learn how to make your retargeting partnership a success and activate users.
The importance of having hobbies and passions beyond your regular work schedule is a key ingredient to de-stress and find oneself. We spoke to some AppLifters to find out what fuels their fire, and we were pleasantly surprised!