On Wednesday, April 23 we held the second episode of AppLift Webinars on how to leverage Customer Lifetime Value (LTV) for mobile user acquisition campaigns. We had the pleasure of hosting 3 industry experts:
- Eric Seufert, Head of Marketing, Wooga
- James Peng, Head of User Acquisition and Monetization, Storm8
- Simon Kendall, Product Manager, adjust
Throughout the webinar, the panelists offered extensive and hands-on insights on what LTV is about and how it can be effectively leveraged for the user acquisition campaigns of mobile game publishers.
If you missed the webinar, or would like to watch it again, no worries! You can find both the video and the presentation deck below.
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