The Programmatic Advertising Survival Guide: Part One

Welcome to the “Programmatic Survival Guide”, a series brought to you by AppLift and Pretio. This is the first of the four installments of our infographic series to guide ad tech professionals, advertisers and publishers to understand the programmatic ecosystem.

With each infographic, the idea is to acquaint our audience with the working of the programmatic ecosystem in greater detail. Each part of the series takes a closer look at programmatic media buying, breaking down the ecosystem for an in-depth understanding. We’ll begin with familiarizing you with a glossary of key terms in programmatic, and then take you through the entire programmatic ecosystem, including the role of DSPs and SSPs, and why you should go the programmatic way.

The bots are coming.

Are you ready?

Stay tuned for the next parts in the series!