#AppLiftRecap: All the Action From Our Inaugural FirstScreen Conference

AppLift’s inaugural FirstScreen Conference, the first conference dedicated to mobile performance advertising and ad technology, took place in Berlin on June 15. As the long and grey spring gave way to some June sunshine (well, as sunny as a Northern European summer gets!), we welcomed over 500 guests as well as AppLifters from four corners of the world at Berlin’s Kino International.

We partnered with Online Marketing Rockstars (OMR) to put together conference unlike any other – it was envisioned as a unique forum for marketers, technology professionals and the leading minds of the industry to meet, find inspiration and take a look at the future of the industry together.

We brought together some of the brightest minds in the industry such as futurist Pablos Holman, footballer turned entrepreneur Demy de Zeeuw, Dubsmash’s Suchit Dash, and our very own Tim Koschella, mixing insightful sessions from mobile experts with inspirational talks from influencers and entrepreneurial luminaries to bring you a conference experience both informative and entertaining.

Technology, great food and a party like no other — here’s all that went down at AppLift’s inaugural FirstScreen conference. Read on as we revive memories or convince you to attend the 2017 edition 😉

Lessons From a Futurist, a Footballer, and a Magician

Melissa Gallo from the IAB Tech Lab grilled experts in mobile programmatic, while Jake Ward of the App Developer Alliance extracted the latest UA insights from mobile marketing pros, including Eric Seufert from Heracles and Christian Calderon from Ketchapp Games.

While the lineup was packed with some insightful talks and panel discussions, there were some very interesting lessons for the crowd from a futurist, a footballer and a magician! While futurist and hacker Pablos Holman held an inspirational keynote presentation where, among other innovative ideas, he explained how he’s fighting malaria with…lasers, footballer turned entrepreneur Demy de Zeeuw was an inspiration to many who dream of going the entrepreneurship route. There was also magician Christoph Wilke who kept everyone zapped with his act.

Check out this fun recap video:

Locally-Brewed Coffee, Juicy Burgers and Everything Else In Between


Mobile ad tech is serious business, but so is good food! At FirstScreen Conference no detail was left to chance: from locally-brewed coffee, fresh fruit salad, and juicy burgers, we made sure we kept our stomach (and our guests’!) happy 😉

After Party at the House of Weekend

With the city of Berlin and the TV Tower providing the perfect backdrop, we gathered at the House of Weekend for the after-show party to celebrate the success of the conference. A few pictures that can only begin to relate the atmosphere at the after-show party:

We would like to extend our gratitude to all FirstScreen speakers and delegates who made the event such a great success.

For more pictures of FirstScreen, please click here. See you next year!