“Do Not Give Away the Driver’s Seat” Startup Advice from AppLift’s CEO

We already wrote about the main three mobile marketing trends from Mobile World Congress 2015. During a very hectic show, Laura Bolos from the Application Developers Alliance took the time to sit down and interview our CEO Tim Koschella. Tim talked about AppLift’s history, the reasons behind the extremely rapid growth as well as the very dynamic company culture of our company.Among Tim’s advice to startup founders:

As a founder you shouldn’t be giving away the driver’s seat of your company. Be in the driver seat, but also actively claim it.

Below is the video recording of the interview. Thanks to the ADA for the opportunity!

PS: click here for the ADA’s full recap of MWC.AppLift will also be attending the Alliance’s App Strategy Workshop, which will be taking place in Hamburg on April 16 with leading speakers debating the User Acquisition and monetisation strategies that work best.You can register for free, with the code HH2015 here: