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The latest in mobile ad tech
The largest e-Commerce company in India, Flipkart, recently decided to shut down its desktop website and go mobile only, by forcing desktop users to make their purchases on their
The recent turmoil induced by ad blocking on mobile has shown that the industry is at a tipping point and that some fundamental things need to change. Everyone, especially
Every day, there are 3.2 billion interactions on Facebook, half a billion tweets and 70 million Instagram photos posted. This means that if you want to reach an audience
The topic of ad blocking has picked up a lot of steam since Apple launched the functionality to block browser ads in iOS9. We took this opportunity to sit
In my span of 6 years working in adtech, I have come across various functions and operations which always bask in the glory of how their product and engineering
Editor’s note: This post was originally published in May 2015 and has been updated with new content, data, and images based on big changes in the mobile landscape. For
Some time ago, we explained the difference between first, second, and third party data and how each of them can be used for mobile advertising purposes. Today, we look
Last week we attended Europe's largest digital trade show, dmexco, which takes place every year in Cologne's Congress Center. The event was a blast: we met with many existing
This article was originally published on Apptweak's blog and can be found hereAlthough the concept of customer lifetime value (LTV) for mobile users has gained a lot of attention
Last year, with the release of iOS8, Apple added App Bundles, a new way to (hopefully) increase revenue by bundling together apps and selling them at a discount.In theory,
Welcome back to our Industry Exposed Series! This time around, we interviewed Vincent Tessier, VP Demand Partnerships at adsquare. Vincent explains how advertisers need to leverage data to ensure
At AppLift, we strive to offer mobile app advertisers the best technology platform for their user acquisition and re-engagement needs. However, we also understand that advertising is just one
This article was originally published on Apptweak's blog and can be found here.Three months after its launch, the Apple Watch hasn’t left anyone unmoved and seems to crystalize the
Gaming is the most popular category in the App Store. With almost half a million competitors in the app store, you need more than a fun game to find
The mobile app ecosystem has gone through a rather solid and steady growth since the launch of the Apple App Store 7 years ago, and so did the products
Welcome back to the Industry Exposed Series! In this instalment, we welcome Tyrone Sinclair, the COO of developer network Tap For Tap. Ty delved into the challenges facing smaller
At AppLift, we like to pass on the mic over to various employees in the company so they can provide insights about their specific fields of expertise. A few
It’s often been said that data will be the oil of the 21st century. Now, when managing an advertising campaign for the mobile realm, it’s important to know the