Interview Series

User acquisition is a complex game. Hear from Free2Move’s Lorenzo Rossi to get his take on successfully acquiring high-quality users, based on his experience as the Head of Performance Marketing.

The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success? An effective soft launch strategy could be one of the indispensable steps for mobile marketers to achieve their goals.

Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, Kochava’s CEO Charles Manning joins us for his take on the mobile attribution space.

Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, let’s hear from TUNE’s Director of Product Marketing Brian Marcus on his views on mobile attribution space.

Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. AppsFlyer’s Matan Tessler joins us this time to share his thoughts on the current mobile attribution space and the challenges.

We sat down with Alex Pham, Director of Platform Solutions at AppLift to get an insight into why advertisers should be using dynamic retargeting for app marketing success.

Welcome back to our Industry Exposed series. In this edition, we are joined by Appinstitute’s Ian Naylor, who talks about app development, the challenges faced by app developers, and offers his best tips to build a mobile experience that drives user engagement.

We sat down with Gal Levenhaim, VP Products at AppLift to find out more about building DataLift 360 and what a unified platform means for app advertisers.