It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready for Black Friday and Cyber Monday. Mobile advertisers are carefully planning Continue Reading
The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing agenda, and studies show that AI is going to completely revolutionize Continue Reading
Marketers are finding life a bit, shall we say, tricky at the moment – and a lot of this is down to mobile users. Mobile usage is on the rise – it overtook desktop usage in 2016, while Google has Continue Reading
Emojis 😀 😜 😉 — they have a sort of irresistible charm.
Chances are, you use them every day in texts to friends, work Slacks, and social media posts. But can you use them for your mobile marketing campaigns?
如今人工智能(简称AI)真可谓随处可见。从曾经作为好莱坞未来派科幻电影的专用名词，到如今触及我们寻常百姓的日常生活，人工智能技术的出现及发展的确迅猛且极具革命性。如今人们通过启用诸如Siri等数字助理，已成为我们这个“移动优先”市场中推动几乎所有各大应用发展背后的强大魔力。
오늘날 흔히 접하고 있는 AI 기술은 모바일 시장에도 큰 영향을 끼치고 있습니다. 시리(Siri)로 대표되던 디지털 어시스턴트 기술은 주요 앱에서 쉽게 찾을 수 있으며, 딥러닝, 머신 러닝과 같은 기술로 챗봇이 발전하며 모바일 시장의 큰 화두가 되었죠. AI로 인해 변화할 모바일 시장에 대해 한번 살펴보세요.
Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our lives everyday, the advent has been really swift and revolutionary. What started with digital assistants such as Siri, is now the magic working behind the scenes for almost all of our major apps in this mobile-first market. This AI-powered ‘app revolution’ has the potential to impact how we use mobile and mobile apps, as well as mobile advertising, as we know it.
You get just one shot at launching your app and you have to make sure you do it right. Providing the right launch pad for your app can result in tens of thousands of app downloads in a space of a few days only, which in turn gives you the big chance to get featured in the Top Free or Paid sections of the App stores. Needless to say, a featured app usually gets the dream run you are looking for at the time of the launch.
Thanksgiving is upon us and, in most cities, the temperatures are starting to drop, the Starbucks red cups are out in full force, and visions of sugarplums might be dancing their way into your dreams.
So, we thought we’d jump aboard the holiday express and get into the gift giving spirit. When it comes to marketing to your customers, mobile is the gift that keeps on giving – with a near 100% open rate and 10x coupon redemption rate.
We’ve made our lists and have checked them twice and without further ado, here are our 12 best holiday mobile marketing tips to spread mobile marketing cheer.
For many mobile marketers, the golden measurement of an app’s success is downloads – or more specifically, installs. After all, an app with 200k installs must be doing something right.
But is customer acquisition truly the best objective for today’s mobile marketer? Perhaps not.
Analyzing thousands of leading mobile apps, we’ve found two key trends when it comes to installs that might leave you questioning your current marketing strategy.