It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready for Black Friday and Cyber Monday. Mobile advertisers are carefully planning Continue Reading
The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing agenda, and studies show that AI is going to completely revolutionize Continue Reading
Marketers are finding life a bit, shall we say, tricky at the moment – and a lot of this is down to mobile users. Mobile usage is on the rise – it overtook desktop usage in 2016, while Google has Continue Reading
Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our lives everyday, the advent has been really swift and revolutionary. What started with digital assistants such as Siri, is now the magic working behind the scenes for almost all of our major apps in this mobile-first market. This AI-powered ‘app revolution’ has the potential to impact how we use mobile and mobile apps, as well as mobile advertising, as we know it.
You get just one shot at launching your app and you have to make sure you do it right. Providing the right launch pad for your app can result in tens of thousands of app downloads in a space of a few days only, which in turn gives you the big chance to get featured in the Top Free or Paid sections of the App stores. Needless to say, a featured app usually gets the dream run you are looking for at the time of the launch.
Thanksgiving is upon us and, in most cities, the temperatures are starting to drop, the Starbucks red cups are out in full force, and visions of sugarplums might be dancing their way into your dreams.
So, we thought we’d jump aboard the holiday express and get into the gift giving spirit. When it comes to marketing to your customers, mobile is the gift that keeps on giving – with a near 100% open rate and 10x coupon redemption rate.
We’ve made our lists and have checked them twice and without further ado, here are our 12 best holiday mobile marketing tips to spread mobile marketing cheer.
For many mobile marketers, the golden measurement of an app’s success is downloads – or more specifically, installs. After all, an app with 200k installs must be doing something right.
But is customer acquisition truly the best objective for today’s mobile marketer? Perhaps not.
Analyzing thousands of leading mobile apps, we’ve found two key trends when it comes to installs that might leave you questioning your current marketing strategy.