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The latest in mobile ad tech
The number of games in the app stores is staggering. There are over 1.2M apps in Apple’s App Store, almost 1.5M in Google's Play Store and 293K in Amazon’s
However popular and hyped mobile advertising has become, the truth is that, as a platform and a practice, it is still in its infancy. Advertisers are always looking for
Last week AppLift attended and exhibited at PG Connects London, the third instalment of the event organised by Steel Media. As usual it was an opportunity to give out our
“Adtech Full Stack” or “Full Ad Stack” is a term used increasingly frequently in the ad tech space. During the past year, hardly a day went by without any
Happy New Year to all! As we enter 2015 we would like to reflect back on 2014. Over the past 12 months, there have been developments and milestones that have
To start off 2015 on the right foot, welcome to the 10th episode of our Industry Exposed series! For this first blog post of the year, we interviewed Patrick
Over the past 12 months we have been working hard to make sure that our readers are kept up to date with the latest trends and developments in the
With over 6 billion monthly video views, YouTube seems to have met our need for continuous visual content. While YouTube is often referred to as merely a media channel
The App Promotion Summit Berlin is one of the most interesting mobile marketing conferences out there: short but insightful and hands-on talks, uncompromising panels, a (rather) small amount of
Welcome to the ninth episode of our Mobile Industry Exposed interview series! This time, we interviewed Hugo Gersanois, co-founder of appiris, a fellow HitFox company, about mobile retargeting, customer
Asia makes up 48 percent of the total global games market. In order to succeed in your mobile games marketing in Asia, it is crucial to know the numbers
Welcome to the eighth episode of our mobile Industry Exposed interview series! This time, we spoke to Ran Avrahamy, who heads up marketing at AppsFlyer, about the latest mobile
What a difference a year makes in mobile.2014 has seen the birth of true native advertising within mobile apps from all verticals, emerging markets such as Latin America starting
App Screenshots Are Key to App Store OptimizationConversion Rate Optimization for the iOS App Store is a hard nut to crack. App screenshots, being the only strong visual assets
“Rich media? Yes! We’re super excited about this and 80 percent of our campaigns are now run on rich media”.If you’ve been around the mobile industry for over two
Last August we partnered with games market research firm Newzoo to investigate the growth of the global mobile games market as well as the appeal of various global regions
Welcome to the seventh episode of our Mobile Industry Exposed interview series! This time, we posed questions about mobile user acquisition and app marketing trends to Mack Flavelle, VP
If you are marketing an app, it pays to take a step back once in a while and reflect upon the acquisition tactics you may have missed to drive