Stay Ahead of the Curve
The latest in mobile ad tech
It is now time for the sixth instalment of our Mobile Industry Exposed interview series, which has featured key mobile industry players such as Serkan Toto of Kantan Games
Whether a game is free (with ad-based monetization), free-to-play (while offering in-app purchases) or paid is a matter of publisher or developer choice and should be based on your
Asia Pacific is the world’s largest market for mobile games, presenting a big, though challenging, opportunity for games publishers worldwide. The specifics of the Asian mobile games market conditions
Whether that’s an independent app development shop, a major brand or a zoo, running a business is hard work. Here are five reasons why app marketing can often be
Last Wednesday we aired a webinar on the best practices of leveraging TV and YouTube as effective user acquisition channels for your mobile games. For those who attended, we
Welcome to a new episode of our Mobile Industry Exposed interview series! Today, for the fifth instalment, we caught up with Ionut Ciobotaru, Managing Director and Co-Founder of mobile
Television commercials, billboards, and magazine ads are the “must haves” when advertising traditional products. They have been around for years and will continue to be a staple in most
Welcome to the fifth instalment of our Asian Beat series! Having dived into South Korea (twice), made it big in Japan and scrutinized the behemoth Chinese market, we now
As the saying goes: "A picture is worth a thousand words". How about a motion picture then? There is no doubt about the fact that video ads are currently
It is now time for the fourth instalment of our Mobile Industry Exposed interview series, which has so far seen us talk with key mobile industry players from games
Once again, we are keeping you up to date with the latest news at AppLift as well as a round up of issues affecting the wider mobile industry. AppLift
Effective retention strategies are the key to successful mobile game monetization. Creating a game, and marketing strategy, which hooks users in and keeps them returning results in good player
At AppLift, we take the data privacy of the visitors to our website very seriously.For this reason we have applied to, and received TRUSTe's Privacy Certification for the property
We are pleased to present the third instalment of our Mobile Industry Exposed interview series, which has so far seen us talk with key mobile industry players from games
>Welcome to Asian Beat #4! Having talked about winning moves in South Korea and cracking Japan, we now move to the Chinese mobile games market.It’s no secret that the
App reviews, ratings, referrals, social media endorsements and shares are all beneficial to highlighting the quality of your app or game to potential users browsing the app stores. But
What does the last two weeks in mobile look like? We interview Swrve’s CEO, PubNative talks about native advertising and a PG Connects panel talk about the console/mobile convergence.
It’s time for the second interview of our Mobile Industry Exposed, the interview series in which we feature key mobile industry players from games market research firms, mobile marketing