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Week 10This week we have news from the Asian mobile markets as well as both good and bad news for Apple. Number of Chinese mobile game payers up 5-fold
Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the
Week 9In a week where the Mobile World Congress in Barcelona took the attention of mobile enthusiasts, Flappy Bird clones continue to dominate the App Store rankings. Flappy Bird
Week 8Facebook, WhatsApp and a staggering $19 billion took the headlines this week. Meanwhile, Android developers were fond to see the Google Play store overtaking the App Store in
On Wednesday, February 19 we held the first episode of AppLift Webinars on the outlook of the mobile games market for 2014. We were lucky to have some great
Week 7! We've resisted talking about Flappy Bird until this week, but it's now time to yield to the hype 🙂 Chinese mobile gaming in the year of the
"AppLift, the Berlin-based mobile games marketing platform, has announced that its proprietary lifetime value (LTV) optimisation technology yielded a 150 percent return on investment for Aeria Games' Immortalis.
On the menu for Week 6Apple's latest crack down, some bad news for Google, an insider's take on China's app ecosystem, Facebook's Graph Search goes mobile, and insights on
As reported by TechCrunch (and originally by TapStream), Apple has started cracking down and rejecting apps retrieving their users' IDFA for other purposes than displaying advertising. This is due to
Week Nr. 5!This week, there are actually 6 links to share... We published an article on Developer Economics's blog on the history of mobile marketing. In this article, we
Another exciting week in mobile! Following our wrap-up of the PG Connects East Meets West conference, we put a lot of focus on Asia this week.What was worth reading
This week we attended and sponsored PG Connects, the first conference organized by PocketGamer. Of the topics covered during the two days of the event and due to our
As part of our new year resolutions, we will be posting 5 links to summarize the most important pieces of mobile and mobile gaming news on a weekly basis.What
Winter has come, and the Game of Phones rages on.Winter is finally upon us, and game publishers on every platform are preparing for one of the most important periods
In the midst of the holiday season and with the end of the year closing in, many game publishers are again planning to rely on tactics involving the much
On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural
Looking back on two interesting (yet slightly confusing) years of iOS app discoveryWith now over 1 million apps available for download on the Apple App Store, app discovery remains
With much anticipation and extensive coverage, Google released Android 4.4 nicknamed "KitKat" last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its