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The latest in mobile ad tech
What has been happening in the last two weeks in mobile? Once again, we're bringing you the latest in mobile news, both from AppLift and the global mobile industry.
We all love stats. And, at AppLift, working within and for the mobile industry, we love App Store stats. In a recent blog post, PocketGamer looked at the distribution
On paper at least, Japan looks as though it should be the world’s most lucrative mobile games market. A Distimo report called Asia: The Leading App Market in the
In a bid to shed some light onto the world of mobile, games and advertising, over the coming weeks (once a fortnight) we are putting the spotlight on key
It's here again: the AppLift newsreel, summarizing the last two weeks in AppLift and mobile games industry news. This time we have five highlights in the form of a
In October 2013 we published our first Global Mobile Games Landscape infographic, sharing data on the state of the mobile industry from global game market research company Newzoo. Now,
Once again, it’s time for the latest mobile news, including this week's exciting announcement from AppLift and a video of our CRO Jean-Philippe being interviewed by PocketGamer at PG
Yesterday PubNative, the first API-based publisher platform 100% focused on native ads, announced that it had raised a 7-digit seed-funding figure from AppLift. We would like to take this
Welcome to our second episode in our Asian Beat series!South Korea is a mammoth opportunity for mobile game publishers. As we mentioned in the first episode of Asian Beat, South
It's that time again. Here's our fortnightly update of news of, and insights into, all things mobile. As well as the latest Apple and Android news, we've packed into
A few weeks ago we published a handy cheat sheet which featured the most important metrics to monitor for mobile game publishers in the fields of user acquisition, retention,
What’s been going on in mobile the last two weeks? The short answer: a lot. Once again though, the slightly longer and more useful answer can be found below,
A couple of days ago, in our summary of the WWDC14 keynote presentation, we wrongfully stated that we would have liked to see Apple announce more transparency and more
Welcome to our first episode of our Asian Beat series!In this first issue we investigate the current state of the South Korean mobile games market. In particular, we look
Yesterday, Apple held the keynote presentation of its annual WWDC (Worldwide Developers Conference) in San Francisco. The company announced a myriad of new products and features, including iOS 8,
The links are back! From now on we will select the main stories, facts, figures and charts of the two weeks that were.Welcome to Mobile News of the Fortnight!
Big news! Today app store analytics company App Annie announced that it had acquired its competitor Distimo in the wake of an additional founding round of $17 million, bringing
Today we won't publish the "5 links you shouldn't miss" as we have done over the past months.However sad the news, there is one good reason for it: we