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The latest in mobile ad tech
As presented in our Global Mobile Games Landscape infographic, and with $5.9 billion in revenue in 2013, Asia-Pacific is currently and by far the largest market for mobile games.
Last week we attended and entered the prestigious Media Momentum Awards In Paris. Every year the Media Momentum Awards, organized by the investment bank GP Bullhound, celebrate the fastest-growing
Week 20Here are 4 stories not to miss from the week that was in the mobile industry. Tricks and tips for how to get your game featured in the
Week 19Here are 4 stories not to miss from the week that was in the mobile industry. Tricks and tips for how to get your game featured in the
With monetization happening after the install and for a minority of users, the Free-to-Play model presents serious challenges to mobile game publishers, who need to take the whole user
In the complex and rapidly-evolving mobile marketing landscape, it's more than ever paramount for mobile marketers to consult the right sources of information in order to remain updated on
Week 18Here are the 5 stories not to miss from the week that was in the mobile industry. Why Mobile App Install Ads Are Suddenly Such a Huge Deal
Week 17Here are the 5 stories not to miss from the week that was in the mobile industry. How Chillingo plans to find the next Flappy Bird (Venture Beat)Venture
What some of the trendiest words in ad tech actually mean.The mobile ad tech space has only been around for a few years but still long enough to accumulate
On Wednesday, April 23 we held the second episode of AppLift Webinars on how to leverage Customer Lifetime Value (LTV) for mobile user acquisition campaigns. We had the pleasure
Week 16Get the 5 most interesting stories from the week that was in the mobile industry.Happy Easter! Google Play downloads top iOS by 45% (Pocket Gamer)In their latest Q1 2014
A couple of weeks ago, Google updated their Play Store Developer Program Policies with a few substantial changes, notably in terms of app content, app store promotion and advertising.
Week 15Get the 5 most interesting stories from the week that was in the mobile industry. 18 key trends from the Chinese mobile games market (Pocket Gamer)In the second
Week 14What happened this week in the mobile industry? Apps still rule mobile (TechCrunch)A new report by mobile analytics firm Flurry indicates that native apps receive 86% of U.S.
A few weeks ago the EU Commission made the headlines by investigating apps and games advertised as “free” but containing associated costs in the form of in-app purchase items
Week 13Get the 5 most interesting links from the week that was in the mobile industry. Drilling under the mobile ad spend numbers (Net News Check)Last week we recommended
Week 12The Game Developers Conference (GDC) caught most of the media attention this week, but look no further to get the 5 most interesting links from the week that
Week 11Once again, we have gathered 5 links you absolutely shouldn't miss this week. Learn about the most promising game developers from all over the world and get an