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As a truly global company, Applifters are unique in their own way, coming from over 35 nationalities spread over 4 continents! We are diverse and we consider it to
Earlier this year, the digital world reached a crucial juncture regarding internet usage. According to the latest Mary Meeker’s report, there are around 3.6 billion people connected to one
Just about 3 years ago, if one were to write about the mobile space in Latin America, particularly Brazil, they would have found the scenario to be much different
The idea of mobile retargeting ties into re-engaging with specific segments of users — who are interacting at different degrees with the mobile app/product. This is the concept of
If you have been following this series, you are now fully equipped with the knowledge and tips on how to make it through our recruitment process. But what comes
The latest edition of the annual Mary Meeker’s Internet Trends Report released last week. As one of the most anticipated industry studies for the people in the tech circuit
An edited version of this article was first published in MarTech Advisor. GDPR is finally here, and while there is no denying it brings challenges for many, but now
We are happy to announce the appointment of two new additions to our leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM
It’s often been said that data will be the oil of the 21st century. Until now data (and big data, particularly) has been the engine that runs modern-day app
Don’t you hate it when you download a new app and the first thing you see is “This app would like to send you push notifications”? Don’t you feel
We are pleased to announce the launch of Applift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class Playable Ad performance. In
Advertisers are always on the lookout to engage efficiently with the users to maximize conversions. It isn’t always an easy task — with the mobile landscape becoming increasingly competitive,
In the recent years of mobile advertising, user acquisition has become a competitive playground. Today user acquisition is not just limited to hitting a golden number on the App
Playable ads have emerged as a popular creative option in the gaming industry, offering advertisers better performance and an enhanced user experience. By adding playable, fun and interactive content
Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. An edited version of this article
The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success?
High-performing Playable Ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. Adoption of playable ads for
At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. We believe that strong economies can sustain only when