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End of the year is an exciting time for industry gurus as they keenly await what’s in store for the upcoming year. For mobile ad tech, it is no
When you read ASO articles, many will tell you the same techniques and tactics: Optimize the App Name and Subtitle Upload compelling screenhots, videos Add a promotional text Increase
Every year in November, AppLift gets a revamp as our Mo Bros (and Mo Sistas!) join the Movember initiative. If you have been living under a rock, Movember is
Welcome to the fourth part of our Emerging Markets Series, where we are focusing on the main trends shaping the app economy in the regions of Brazil, India, Indonesia
Yet again here we are. The leaves are turning and the Holiday season is fast approaching. For retailers and enthusiastic shoppers it is the busiest time of the year
A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and
When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer.
Acquiring a large number of users of their app is a huge dream for any app advertiser. But are they the right kind? Are they engaging with your app?
We are excited to announce the launch of a powerful new reporting dashboard on our unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the
A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and
Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Today, we take a walk down
Modern-day advertising is performance-oriented. Right from the kind of data applied and analyzed, down to the creatives used, each element can significantly impact the performance and the ROI of
Building a mobile app is akin to building a startup. App developers receive a plethora of advice from friends, family and network. While much of this advice could help
We live in times of change, where traditional forms of content-viewing are being challenged and redefined. TV as the traditional channel for entertainment is being replaced more and more
With just about a week left for Diwali — not only India’s biggest festival but also the country’s largest shopping season — eCommerce players are rushing to hit gold
Welcome to the second part of our Emerging Markets Series, where we will be focusing on the main trends shaping the app economy in the regions of Brazil, India,
Have an idea, build an app, and make money. Sounds like a great plan, but with over a million apps in the App Store and Play Store, getting audiences
(This article originally appeared on the Mobile Action blog) The long-anticipated iOS11 is here and is ever since the announcement earlier this year, it's development has been closed watched