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Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile
There’s been a lot of talk recently about a new user experience that is at the forefront of the way users and companies engage with content via mobile. I'm
The topic of ad fraud has been covered quite excessively in mobile industry-related news recently, as it is now more pressing than ever. Fighting and preventing mobile ad fraud
Congratulations! From thousands of resumes, you were selected for a first interview with our team of recruiters. After a deep evaluation of your CV and skills, we are eager
Developing a unique user acquisition strategy for eCommerce apps can be challenging, especially in a competitive market such as India. Well-defined KPIs and identifying the right channels to invest
Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile
Apple’s iPhone 8 is launching on September 12 and millions of wallets are preparing for the existential shock of suddenly being down $1000 or so. But what does Apple’s
AppLift recently announced the release of its advanced fraud fighting suite - the Fraud Buster. The topic of ad fraud has been covered quite excessively in mobile industry-related news
In 2001, when economist Jim O’Neill coined the term BRIC in his paper, it signalled the emergence of new possibilities for political and economic ecosystem. Close to two decades
Mobile product managers have become more technical out of necessity, and the higher their technical skill level, the easier it is to work with engineering teams on delivering new
Welcome to the second part in our new series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in
We are back! Last time you learned about our recruitment process and now it’s time to give you some tips on how to write the optimal resume. AppLift receives
We are excited to announce that as part of our efforts to fight and prevent mobile ad fraud, we announced, today, the release of the Fraud Buster, which combats
The travel industry is undergoing a transformation as users continue to adopt mobile over desktop for their travel needs. According to a recent research cited by CMO, 52% of
Retargeting users who have engaged with an ad or app in one way or another is crucial for mobile advertisers to boost performance, as well as to ensure post-install
A crucial cornerstone of modern-day performance marketing is measurement. For mobile marketers, measuring the effectiveness of the campaigns is critical as it can help to connect the dots and
This article originally appeared on Apptentive's blog and can be found here. Millennials — the word still occupies public discourse, and rightly so. Whether it is forcing consumer giants
This article originally appeared on the Pollen Insights blog. As an app developer, you know all too well that winning in the App Economy is all about velocity. Success