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The latest in mobile ad tech
We wrapped up another spectacular edition of the Mobile World Congress (MWC) in Barcelona this year. While Barcelona’s weather turned down the thermostat to a chilly -5 degree (and
It's less than a week for Barcelona to once again welcome mobile enthusiasts to Europe's biggest conference, Mobile World Congress (MWC). And while we are sure that during the
Valentine’s Day is upon us. And while love and romance is surely in the air, for mobile app advertisers, Valentine’s Day also presents a huge opportunity to ramp up
Welcome to the School of Ad Tech, an AppLift series where we demystify the basics of ad tech for our readers. Recent conversations in the mobile advertising industry have
No one understands the value of hard-earned money better than an independent app developer. Perhaps that’s why even the thought of investing in paid advertising is met with resistance.
Over the last few years, machine learning has been a “force majeure,” especially for the ad tech industry. For mobile advertisers particularly, machine learning is changing the way ad
We are excited to announce the addition of Audience Segmentation via a rule-building UI to our mobile app advertising platform, DataLift 360, which allows advertisers to define rules and
Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. Maor Sadra, AppLift's MD and CRO,
Joining the team at AppLift is not simply about ‘starting a new job’ and contributing to an organisation. Rather, it is the start of a learning and self-development journey
When running any campaign, it is important for advertisers to gauge early on which creative variations are outperforming others in order to optimize and shift budget towards the better-performing
New year and resolutions go hand-in-hand. While Facebook chief executive Mark Zuckerberg is trying to make his 2018 resolutions about fixing the problems of hate speech and misinformation on
Yet another eventful year is coming to an end. Before we get ready for the Holidays, recap the best of ad tech news on the AppLift Blog from 2017
Welcome to the final part of our Emerging Mobile Markets Series, where we are focusing on the main trends shaping the app economy in the regions of Brazil, India,
Welcome to a new blog in our ongoing series on "Joining the AppLift team." So far into this series, you have heard from us on creating the right resume
ASO, or App Store Optimization, has been a trusted weapon for app discovery used by app marketers to be in front of their most valuable customers. A higher visibility
It’s the season of eggnogs and Christmas markets, of Glühwein and gifting! And our team is already in holiday spirits! While the end of year is surely a fun
Every summer AppLifters from around the globe gather for an annual event. This year, however, was like no other. We went all-in to not just discuss strategy, but to
Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile