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The latest in mobile ad tech
Even as media buying continues its sea change from traditional direct order technology to programmatic, mobile advertisers struggle to unlock the potential of unified media buying at scale. Programmatic
Tim Koschella: “Advertising will break the boundaries between on- and offline … and the key is RTB.”
At the beginning of the month, our CEO and co-founder Tim Koschella had the opportunity to sit down with Korean IT media company Microsoftware for a passionate talk on
Welcome back to our Industry Exposed series! In this edition, we have an interview with Ragnar Kruse, the CEO and Co-Founder of Smaato, on how they are trying to consolidate the
Welcome back to the ninth instalment of our Asian Beat series! This time we focus on the smartphone madness of the Philippines.Asia’s part in mobile’s takeover isn’t restricted to
You’ve strategized, developed, designed, iterated, tested and now it’s finally time to launch your shiny new app. But, as anyone who’s ever promoted an app can attest, it can
Picking a title is a substantial part of your app’s marketing success, as it weighs greatly on search results. There are two main strategies to app naming. The first
Welcome back to our Industry Exposed series! For this installment, we have an insider guest: Vaibhav Gupta, co-founder and CEO of mobile DSP Bidstalk. The company was acquired by
Programmatic ad delivery in the U.S. is poised to become a $20 billion market next year, with mobile ranking as the number one opportunity. Driving this massive growth in
As an app developer or marketer, do you know how important it is to have strong app launch strategy?With more than 1500 apps launched every day both on the
Welcome back to our Mobile Industry Exposed Interview series! Data privacy and data security are becoming a high priority for the mobile marketing ecosystem. To get a better understanding
I’m sure you’ve heard the rumors about push notifications: that they’re spammy, un-engaging, and a nuisance to app users.The rumors are true – that is, if you’re bombarding your
What is your first day retention rate? I’m continually surprised by how few people I speak to know this number for their own apps.Last year, Tapstream dug into a
As the second largest economy in the world (and one of the fastest growing), China offers a huge opportunity for many app developers. But it’s easy to miss certain
Welcome back to our Mobile Industry Exposed interview series! Privacy is a paramount topic for us at AppLift, and, this time around, we spoke with Christoph Bauer, CEO and founder
Welcome back to our Mobile Industry Exposed interview series! This time we had the pleasure of speaking with Brian Suthoff, co-founder and CSO of Localytics, to discuss the benefits of using marketing technologies on
The Great Firewall of China is a great challenge for both online and mobile market players. Our CEO and Co-Founder, Tim Koschella, recently sat down with ExchangeWire to discuss Asian-specific issues such as
Last year, we published the Global Mobile Games Landscape and highlighted the true potential of emerging mobile markets. We also dedicated a special series to Asia Pacific, ‘The Asian
AppLift recently announced the acquisition of Bidstalk, an enterprise DSP provider with some amazing technological capabilities, thereby adding another important ingredient to our demand stack. This evolution didn’t come