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A few weeks ago, we came out with the news of our first-ever conference, FirstScreen, which will take place on June 15 in Berlin in collaboration with Online Marketing
The 2016 edition of the Pocket Gamer Connects kicked off on Thursday, April 21, bringing together the mobile gaming fraternity to the Indian tech hub of Bangalore. The popular
This post was originally published in Media Post and can be found here.Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner
Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most
Last week we hosted a webinar on the basics of mobile programmatic with our Head of Platform Solutions Alexandre Pham. We were happy to welcome many of you who
My name is Angela Lee Dominguez and I am Media Partner Account Manager at AppLift. I am from East Bay (California) and I work in AppLift's office in San
March was an exciting month for the AppLift’s Bangalore office, with plenty of internal and external events to keep the spirits high!The Bangalore team kick started the month with
If you have been hearing the word “programmatic” far too frequently in recent years, you aren’t alone. If you don’t fully understand what it is, then, fear not, you
Welcome back to our Industry Exposed series! This time around, we sat down (again) with Ionut Ciobotaru, Managing Director and co-founder of PubNative, a mobile supply-side platform 100% focused
Today we are excited to announce FirstScreen, the first conference dedicated to mobile performance advertising and ad technology. FirstScreen will take place on June 15th in the vibrant digital
Anyone and everyone knows technology has gone mobile. Every day 10 bloggers publish articles titled something like “250 reasons you need a mobile app” or “your website is obsolete
One of the advantages of real-time media buying is to access a potentially unlimited pool of supply. However, at the same time, this is also one of its main
Welcome back to our Industry Exposed series! For this first instalment in 2016, we welcome Abinash Tripathy, co-founder and CEO of Helpshift, a platform that enables app developers to
Barcelona is known as the Spanish city that has sea, mountains, panoramic views, great seafood and amazing Gaudi architecture all in one place. However, it is a city that
My name is Jenia Korenkova and I am from Ukraine and Australia. I currently live in Berlin and I work in the Berlin office as a Head of Media
Today we’re thrilled to introduce a new member in the AppLift Content family: the AppLift Tech Blog.While, on this blog, we strive to offer our readers handy tips, compelling
A recent study by Localytics found that app users are increasingly demanding personalization. They don’t want the same, generic experience as the next person. App users are demanding more
As mobile marketing and programmatic advertising have grown into effective marketing strategies over the past few years, there are many opportunities for savvy mobile marketers around the corner. Advertisers