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The latest in mobile ad tech
We already wrote about the main three mobile marketing trends from Mobile World Congress 2015. During a very hectic show, Laura Bolos from the Application Developers Alliance took the
Digital travel sales is a $450 billion market worldwide (2014 figures by eMarketer). By 2017, 30% of travel sales in the United States will be generated through a mobile
Today we are extremely pleased to announce our expansion across the APAC region with three new offices in Beijing, China, Tokyo, Japan, as well as Delhi, India. Roughly two
The IAC-developed Tinder app set the world of online dating on fire - resulting in an astonishing 50 million matches in 2014. Almost overnight, Tinder became one of the
It’s never been easier to build and launch a mobile application, but it’s never been harder to make that application a success. With well over 1 million applications in
Welcome to the 6th instalment of the Asian Beat Series! After a stroll through Vietnam, we are now diving into a second South-East Asian country, Thailand. This time we
It’s a common misconception that publishing your app on the app store will give you all the visibility you need to drive downloads and virality. Although you can do
Have you ever wondered what it would be like to work in a thriving, creative and fast-paced start-up environment? Here at AppLift we are currently looking for candidates to
Welcome back to the 11th episode of our Mobile Industry Exposed interview series! This time, we interviewed Ted Nash, co-founder and CEO of Tapdaq, about the importance of app
Revenues from mobile app installs ads are booming and the global app opportunity is getting much harder to ignore. Until recently, a large portion of the app marketing business
Last week saw one of the largest and most awaited mobile events take Barcelona by storm. Traditionally, MWC has mostly been about power display from the larger players (leading
Competitive analysis is vital to any business - from “mom and pop” corner stores to mega conglomerates. The act of benchmarking and gathering data about competitors can help you
Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, other stores are trying to grab a small bite of this delicious
Regardless of experience, we all make mistakes. When it comes to marketing your application, mistakes often lead to over expenditure and disappointing results. In this post we have identified
There’s no denying the importance of app ratings and reviews - they are the social proof that determines your app’s success. Visitors to the app stores flock to highly
Mobile gaming TV ads were all the rage at this year’s SuperBowl, with Supercell spending a few million dollars on no less than Liam Neeson for their Super Bowl
What is the right price for a performance mobile user acquisition campaign?Although fundamental for mobile advertisers, this simple question has no straightforward answer. There are indeed a lot of
Today we are very excited to announce that AppLift is acquiring mobile user acquisition platform appiris.With this acquisition, we are happy to take on our next challenge, by effectively