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As RTB continues its exponential growth and surpasses $20 billion in the US next year, humans simply aren’t needed to power deals and manage negotiations the way they once
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years
Many websites, including mobile websites, rely entirely on ad revenue to stay afloat. These publishers range from big players, like Google and Facebook, to many smaller single-developer passion-project websites.
After a long and arduous journey, AppLift finally opened its doors to a brand new office in the heart of India’s silicon valley - Bangalore. A vibrant city with
We are at a point in history where mobile is intertwined with our everyday activities. Whether you are using your mobile to send a quick Whatsapp message to your
Phew, what a year it was! Before we all start indulging in well-deserved end-of-year festivities, we thought it would be good to make a few bets on what lies
We are thrilled to release our latest report: Fighting Mobile Fraud In the Programmatic Era.Today, ad fraud is a major issue for all parts of the digital ecosystem. In
Mobile product management as a profession is still relatively new, although it’s picked up speed over the last year across companies of all sizes. Many senior product managers are
In the latest edition of our Industry Exposed interview series we sit down with Itay Levy, Managing Director Mobile CoE of Terdata, to discuss the importance of data and
Apple’s latest operating system, iOS9, was introduced at the annual Apple’s Worldwide Developers Conference Keynote, held on June 8 in San Francisco.Since the general launch in September, we’ve observed
Thanksgiving is upon us and, in most cities, the temperatures are starting to drop, the Starbucks red cups are out in full force, and visions of sugarplums might be
On Tuesday this week, we hosted a webinar together with Localytics on how mobile marketers can leverage their own data to improve the success of their app marketing. Thanks
Over the last few years, mobile marketing has become an increasingly important part of a marketer’s toolkit. Marketers who prioritize targeting campaigns and offer optimized experience for shoppers on
Have you ever thought about what you can do with just 50 cents? Probably not much, right? It turns out that with $0.50, you can feed one hungry child
This article was originally posted on TapforTap's Blog and can be found here.According to eMarketer, by 2016 mobile internet is poised to overtake desktop and reach $100 billion in
As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users, better communicate with them,
This article was originally published on mobile advertising watch and can be found here. The way some tell it, performance marketing is well on its way to a completely
Understanding patterns of user behavior and engagement is a key success factor for app publishers today, both in their in-app marketing activities and their advertising campaigns. Together with data