Stay Ahead of the Curve
The latest in mobile ad tech
Back in 2008, the world changed. Apple introduced its first ever iPhone and a store to house small icons that led to larger applications, called apps, that could be
Today we are very excited to announce that AppLift has acquired Bidstalk, one of the world’s leading mobile demand side platforms (DSP). Bidstalk is headquartered in Singapore, with an
The mobile ecosystem has expanded rapidly over the last 5 years, with smartphones and mobile applications now being accessible in nearly every corner of the earth. The Apple App
Welcome back to our Industry Exposed series where we speak with professionals from the mobile marketing landcape to get first hand in-depth knowledge. This time we spoke with Robi Ganguly, co-founder and CEO
Welcome back to our Mobile Industry Exposed interview series! This time we spoke with Christian Owens, founder and CEO of Paddle, about the importance of creating your monetization strategy
Programmatic media buying has been around for a while, but there are still a lot of people who don’t really know what it is. That’s about to change, because
Welcome to the eighth installment of our Asian Beat series! After Vietnam and Thailand, Malaysia is the third South-East Asian country to fall under our microscope.This time again, we
Getting Users Is HardThere's now millions of apps in both app stores, watches to pull attention away from the phone screens and terrifying increases in cost of customer acquisition.
Sooner or later, almost every app developer faces the question of expansion into other markets. When this happens, submitting an application into a foreign store is not enough: the
Keeping users loyal to your app is an increasingly difficult task for the modern app publisher. With hundreds of new apps vying for the attention of users and the
I love cooking and therefore I’ve subscribed to a number of recipe websites. Every day I go through email digests on my smartphone to explore interesting recipes I’d like
With an ever-more competitive mobile marketing landscape and rising costs of user acquisition, app developers would be wise to think outside of the box and consider alternative acquisition channels.
In 2015, the world finally seems to be witnessing the power of mobile. In emerging economies in particular, people have embraced mobile with open arms as it gives them
In app metrics and analytics can provide so many new insights about apps and their users, but all too often developers struggle to convert that data into actionable information
Welcome back to our Mobile Industry Exposed Interview. This week we sat down with Daniele Pelleri co-founder and CEO of AppsBuilder, to discuss the need for programmatic platforms to improve monetization, innovation
It’s no secret that social communities are at the heart of some of the most successful internet businesses in history. In April 2012, just 18 months after its initial
Welcome to our Mobile Industry Exposed interview series! This time we spoke with Ariel Michaeli, co-founder and CEO of appFigures, about entering the Asian markets, taking into account more
Machine learning is probably one of the most hyped words of the last few years, and rather justifiably so. The field is currently the subject of widespread theoretical research,