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The latest in mobile ad tech
Welcome back to our Industry Exposed series. In this edition, we are joined by Appinstitute's Ian Naylor, who talks about app development, the challenges faced by app developers, and
Ever since the first smartphone appeared on the horizon, we knew mobile and mobile advertising will never be the same! Our friends at Newzoo recently released the annual Global
Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Today, we throw the spotlight on
Much has been said about how mobile apps have changed the world. The tremendous growth we’ve seen in the ecosystem ever since Apple launched its App Store “way back”
Native and video ad formats have become a standard in the mobile industry. Having a good strategy at hand on how to best use these creative formats in the
The phrase "shop around the corner" has been replaced with “there’s an app for that”! A lot of startups have entered the industry, either as an answer to the
Emojis 😀 😜 😉 — they have a sort of irresistible charm.Chances are, you use them every day in texts to friends, work Slacks, and social media posts. But
Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. Up first is AppLift's COO Stefan
Spring has sprung! And while that means basking in the sunshine and enjoying the season’s blossoms, it also means one thing: spring cleaning. Deep cleaning the forgotten corners of
In today’s highly competitive and saturated market, user retention and engagement are the holy grail for app developers. With a multitude of tools to deliver quality installs available to
Mobile video has emerged as one of the hottest topics in mobile advertising, growing three times as fast as spending on desktop video. The video ad format on mobile
We do everything on our smartphones — text our spouses, FaceTime our kids when we’re away on business trips, pay our bills, and buy our moms’ birthday presents at
Recently, we broadcasted a Facebook Live event in Korea, called “A Chat With Mobile Marketers”, where Jun Lim (VP of Korea and SEA, AppLift) hosted an insightful discussion to
Spring is almost knocking at our doorstep, and with it comes the ritual of spring cleaning — a practice of thoroughly cleaning the house in time for spring. And
We’re well into 2017 and with a stellar year behind us, it’s natural to wonder where we go from here. Globally, statistics for mobile apps downloads and revenue from
The biggest mobile conference, Mobile World Congress (MWC), is only a few days away and it won't be long before the city of Barcelona is flooded with people from
We sat down with Gal Levenhaim, VP Products at AppLift to find out more about building DataLift 360 and what a unified platform means for app advertisers.DataLift 360 is
We’re off to Barcelona at the end of the month to check out some of the coolest innovations taking place in the mobile world. And we are sure you