Stay Ahead of the Curve
The latest in mobile ad tech
Rewarded ads have evolved greatly since the early days and have now grown to be more than just incentivised traffic. It’s proven to be a successful strategy to push
Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. In this article, AppLift's CEO and
AppLift is hiring new talents! You’ve looked at our website and found “that job” that really fits you? Do you want to know how we recruit our talents and
So, you have an app that more people than just your mom have downloaded (even though she still doesn’t know what to do with it). Not only a few
Mobile fraud is ubiquitous and, to some degree, unavoidable. But advertisers can minimize the risks by becoming more aware of the target KPIs of the app and working closely
Before we begin, let me offer a disclaimer: I wrote this memo as a personal tribute to the mobile advertising industry. Throughout my long adtech career, I have come
We recently hosted a webinar on “Breaking Down Fraud Perceptions” with a stellar lineup of speakers from Kochava, Shutterfly and N3TWORK to discuss the impact of ad fraud on
For app marketers, breaking into a new market can be challenging. Consumer habits and decisions differ across countries, and it’s important for marketers to be well aware of trends
We are thrilled to release our new eBook on mobile advertising fraud — Combating Mobile Advertising Fraud: The Next BattlegroundAd fraud is ubiquitous and continues to attract attention and
In 2015, we partnered with our friends at Newzoo to present our readers with a comprehensive mobile app gaming landscape. In between then and now a lot has changed:
Let’s keep it simple to start: ideally you know that mobile marketing is a core component of your overall marketing mix, because it’s the channel for engaging directly with
AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a
For any app developer, a successful app launch and getting the first milestones on the install are reasons to celebrate. However, for many the dream run doesn’t last long
We recently hosted a webinar on “Top Strategies for Mobile Marketing in a Changing Mobile Landscape” in partnership with Branch, featuring speakers Isaiah Jones from AppLift and Stas Zhukovskiy
App engagement and viewability have been pressing issues for app advertisers who want to reach users without being perceived as annoying. Mobile app advertisers are always looking for innovative
AppLift recently hosted the “WHAT’S NEXT 2017: Mobile Marketing Trend Seminar” at the Google Campus Seoul in South Korea. WHAT’S NEXT seminar is AppLift’s global brand that we organize
AppLift was founded in 2012 as a Mobile CPI Network, working with advertisers to offer the best supply as well as offering publishers the best demand to monetize their
The importance of user retention and lifetime value (LTV) have been much stressed upon for modern day app marketers. App marketers realise that for a holistic view on customer