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The latest in mobile ad tech
Since AppLift’s inception in the heart of Berlin in 2012, we have grown and achieved many milestones together as a company. From a two-employees startup, we have grown from
Re-engagement and retargeting are becoming the new buzzwords for mobile marketers, who are trying hard to make their mobile apps relevant to the users in the increasingly competitive market.
While it is clear that re-engaging a user is much more cost-effective than acquiring a new one, today mobile marketers do not always know the exact ways to renew
Welcome to the “Programmatic Survival Guide”, a series brought to you by AppLift and Pretio. This is the first of the four installments of our infographic series to guide
We are proud to announce that AppLift has been featured in TUNE’s Top 25 Ad Partners of 2016. Every year TUNE puts together a list of the best performing
Happy employees are engaged employees. When looking to attract new talent, it is important to exemplify what the company stands for to ensure an appropriate fit. As one in
This interview with AppLift's CEO Tim Koschella first appeared on Thalamus here. For those of us that aren’t familiar with AppLift, please tell us a little more about your
A “Lingua Franca” is a common language enabling people from various countries and cultures to understand each other. For instance, Latin imposed itself as the common language throughout Europe
At AppLift, we put huge emphasis on providing our team with all the tools they need to grow and learn as much as possible. We believe in growth, creativity
The worldwide eCommerce opportunity is huge: more than 1 billion people globally have already bought online. In 2016 only, global sales are expected to reach USD 2 Trillion, a
The concept of hackathons has gained a lot of traction in the tech world, and rightly so. Hackathons are a great way to foster an environment for developers to
Programmatic advertising has seen an explosive growth since 2014, emerging as one of the hottest buzzword in mobile advertising. However, despite all the buzz around it, there is still
July is a meaningful month for us in the AppLift APAC office: it’s our birthday month!This year marked the 3rd anniversary of the establishment of the Seoul office, which
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years
In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings
AppLift’s inaugural FirstScreen Conference, the first conference dedicated to mobile performance advertising and ad technology, took place in Berlin on June 15. As the long and grey spring gave
New York, here we come! We are excited to announce the appointment of Brendan Lyall as Managing Director US East for the company's newly-opened New York office.As a seasoned
How fast time flies! July is already here and it feels like winter was just yesterday...However, so many things happened since then, and June was certainly one of the