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The latest in mobile ad tech
We’re off to Barcelona at the end of the month to check out some of the coolest innovations taking place in the mobile world. And we are sure you
We’re off to Barcelona at the end of the month to check out some of the coolest innovations taking place in the mobile world. And we are sure you
Welcome to the final installment of the Programmatic Survival Guide, in partnership with Pretio Interactive. In the last three parts, we have gone in detail over the main components
We’re off to Barcelona at the end of the month to check out some of the coolest innovations taking place in the mobile world. And we are sure you
User acquisition channels have evolved over the years: from PR and social media focused tactics in the early 2010s to boosting the app into the top rankings with incentivized
Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our lives everyday, the advent has been really swift
As yet another year draws to a close, we take a look back at the best of 2016 on AppLift’s blog. Recap the year in ad tech with our
Welcome to the third installment in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. In the previous editions of
On Tuesday this week, we hosted a webinar on the fundamentals of Mobile Programmatic advertising. Our speaker, Rishi Agarwal (Managing Director - AppLift India and DataLift 360 Enterprise), covered
We are back with yet another edition of our Programmatic Survival Guide, brought to you by AppLift and Pretio Interactive. So far in our four-part series, we have explained
Programmatic media buying is one of the most popular concepts in mobile ad tech and the ad spend on media bought programmatically has only increased in the last few
With fall being in full blown mode and the trees shedding their colorful leaves, we’d like to take you on a walk in the park: the programmatic park that
The IAB Tech Lab released updates to the OpenRTB standard on Wednesday, November 16. The latest release -- version 2.5 -- includes updates that allow for improvements in the
Welcome to the second installment of our four-part infographic series “Programmatic Survival Guide,” brought to you by AppLift and Pretio Interactive. In the first part, we acquainted our readers
Welcome to the second article in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Over the years, the concept
Welcome to a new instalment of our series Life at AppLift, which aims at getting you to know the people working in our company. Through this series, we want
It’s ‘back-to-school’ season for students in most parts of the world, so we thought we’ll take our readers back to school too! Welcome to AppLift’s new series: School of
On Tuesday this week, we hosted a webinar together with Branch.io and Pinterest on the various aspects and latest techniques of mobile re-engagement. Our speakers covered topics on mobile-specific