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The latest in mobile ad tech
On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years
We are thrilled to release our new eBook: The Ultimate Guide To Mobile Programmatic Media Buying. The digital advertising industry, and especially mobile advertising, has evolved at a rapid
AppLift’s inaugural FirstScreen Conference kicked off today at Kino International in Berlin, bringing together the leading minds of the mobile industry, and offering quite a few inspiring and insightful
Last month AppLift hosted its first tech meetup in cooperation with developer-focused platform Honeypot. The event took place in AppLift’s newly renovated office space, located in Mitte, Berlin’s startup
FirstScreen is just one week away and we thought we owe it to our readers as well as to all attendees to say a short word about the city
AppLift's inaugural conference, FirstScreen, is just a week away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read on to
Yesterday we hosted a webinar on the future of programmatic with our Managing Director and CRO Maor Sadra. We were happy to welcome many of you who wanted to
In our series on programmatic, so far we have talked about what programmatic media buying is and the various ways in which advertisers can buy ad inventory programmatically. We
AppLift's inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read
I am Matthew Chuck and I work in AppLift San Francisco's office as a Media Partner Senior Account Manager.1. How long have you been working here? What has your
AppLift's inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read
As a data-driven app marketer, you may have noticed that apps and the web have long been engaged in a circuitous battle for attention, time, and money in mobile.
AppLift's inaugural conference, FirstScreen, is just a few a weeks away. As we countdown to June 15, we bring to you a series of interviews with our speakers. Read
AppLift's inaugural conference, FirstScreen, is just a few a weeks away. A couple of weeks ago we introduced you to our speakers as well as the conference agenda. As
You get just one shot at launching your app and you have to make sure you do it right. Providing the right launch pad for your app can result
As part of our continuing Life at AppLift series, we fly you (virtually!) to our Seoul office to showcase what our colleagues have been up to in April. It
Welcome back to our Industry Exposed series! This time around, we sat down with Ty Sinclair and Jim Hayhurst of Pretio Interactive to know their different approach to mobile
Last week we discussed in detail how the RTB auction process works. This week, as part of our on-going series on Programmatic, we take a deep dive into the