Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, Kochava’s CEO Charles Manning joins us for his take on the mobile attribution space.
End of the year is an exciting time for all industry gurus as they keenly await what’s in store for the upcoming year. For mobile ad tech, it is no different. How will 2018 pan out for the ad industry? We take a look.