Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Today, we throw the spotlight on why gaming advertisers need rewarded video ads for success.
What’s next for mobile attribution? What are some of the recent and upcoming trends that will shape this industry in 2017 and in the years to come? We explore five such trends.
Understanding how to set up different creative types can go a long way in maximizing the campaign strategy to utmost potential. We are taking a look at how video and native ad formats can be added to the campaign mix with ease using the example of DataLift 360, AppLift’s unified app advertising platform.
The phrase “shop around the corner” has been replaced with “there’s an app for that”! How can app-based startups leverage technology in mobile app marketing to drive their businesses and revenue?
Emojis 😀 😜 😉 — they have a sort of irresistible charm.
Chances are, you use them every day in texts to friends, work Slacks, and social media posts. But can you use them for your mobile marketing campaigns?
Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. Up first is AppLift’s COO Stefan Benndorf, who writes on how a well-defined retargeting strategy changes the economics of mobile performance marketing.
드디어 추운 겨울이 지나고 봄이 왔습니다. 서울의 미세먼지는 점점 더 심해지고 있는듯하지만, 따뜻한 햇볕과 봄꽃들이 새로운 시작의 느낌을 주고 있습니다. 새로운 시작을 할 때 가장 좋은 방법은 바로 평소에 하지 못했던 정리인데요. 집 안에서 겨울에 쌓인 먼지를 벗기고 깔끔히 정리하는 것도 좋지만, 앱 마케팅 담당자라면 앱 마케팅 전략에 대한 고민을 다시 해보기 좋은 시기인 것 같습니다.
지금부터 5개의 주제를 함께 생각해 볼까요?
Spring has sprung! And while deep cleaning the house is on the agenda, if you are an app marketer, then maybe its also time to give your app marketing some spring cleaning.