What makes the difference between success and failure while implementing a retargeting program? We give you 5 suggestions.
我们与全球领先的移动广告技术公司AppLift的产品部副总裁Gal Levenhaim进行座谈，共同探讨更多有关打造DataLift 360平台以及统一的广告平台对应用广告主的重要性。
Mobile video has emerged as one of the hottest topics in mobile advertising, but how can mobile marketers really maximize the advantages of mobile video ad campaigns? We give you a few must-know tips that advertisers need to know to optimize their mobile video ad campaigns for success.
“Are we failing at mCommerce?” If you’re not sure of the answer, here are some common problems — and fixes — that will help you assess your mCommerce presence.
Recently, we broadcasted a Facebook Live event in Korea, called “A Chat With Mobile Marketers”, where Jun Lim (VP of Korea and SEA, AppLift) hosted an insightful discussion to help startup marketers, app developers, or beginners to understand mobile app marketing. Check out some of the key takeaways from the discussion as well as the video (in Korean)!
如今人工智能(简称AI)真可谓随处可见。从曾经作为好莱坞未来派科幻电影的专用名词，到如今触及我们寻常百姓的日常生活，人工智能技术的出现及发展的确迅猛且极具革命性。如今人们通过启用诸如Siri等数字助理，已成为我们这个“移动优先”市场中推动几乎所有各大应用发展背后的强大魔力。
Spring is almost knocking at our doorstep, and with it comes the ritual of spring cleaning — a practice of thoroughly cleaning the house in time for spring. And that applies for apps too!
欢迎大家继续关注我们推出的最新系列博文《常见网络广告术语基础知识大讲堂之三》。在本文中，我们将向大家详细介绍各种广告形式的特点，以帮助应用营销人员确定应采用何种广告形式才能助其实现最高效的应用营销目标。
With ad:tech New Delhi just a few days away, it’s a good time for advertisers to review their strategy to acquire the best users for their apps. We know how tough it can be to break into a new market, so we’ve come up with some tips to acquire and retain loyal users for your app.
해를 거듭할수록 유저 유입 채널 (User Acquisition 채널)은 진화하고 있고, UA전략은 광고 수요와 공급에 의한 시장 상황에 따라 빠르게 변화하고 있습니다. 이에 따라, 2017년 고려해보면 좋을 새로운 유저 유입 채널에 관한 이야기를 다뤄보겠습니다.