AppLift公司将在旗下广告平台DataLift360推出基于用户行为的免费用户细分技术服务，这有利于帮助广告主基于应用内用户的参与度，灵活细分目标受众，从而实现最大化再定向效果并提升ROAS。
全球移动广告技术公司AppLift近期隆重宣布将在旗下移动应用广告平台DataLift 360上，通过规则构建的用户界面推出最新研发的受众群组细分功能，从而帮助广告主基于多个应用内活动界定其规则并细分用户群组。其目标在于创建更高效的再定向广告，从而促使平台内能够直接实现最大化ROAS( 广告投资回报率)。
It’s less than a week for Barcelona to once again welcome mobile enthusiasts to Europe’s biggest conference, Mobile World Congress (MWC). And while we are sure that during the day the conference will keep you busy with exciting innovations and announcements taking place in the mobile world, there’s also plenty that the city offers if you want to explore the city beyond the walls of the Fira Gran Via!
The AppLift team has put together an informative guide with a selection of some of our best recommendations on things to do, sights to see and places to wind at after a hard day at the conference! Check out our guide!
Valentine’s Day is upon us. And while love and romance is surely in the air, for mobile app advertisers, Valentine’s Day also presents a huge opportunity to ramp up their marketing campaigns and reach their most valuable users.
Recent conversations in the mobile advertising industry have focused greatly around app retargeting. In this article, we break down what mobile retargeting is and why your app needs it.
For first-time advertisers, understanding how your paid ads will yield at the end of the day can be complicated. In this article, we will discuss what it means to think of advertising as an investment, how to set a budget for your first ever paid ad campaign and how to ensure a high return on ad spend (ROAS).
Over the last few years, machine learning has been a “force majeure,” especially for the ad tech industry. Let’s take a look at the five trends in 2018 that will guide the application of machine learning in mobile advertising.
