As an app developer, you know all too well that winning in the App Economy is all about velocity. But all your effort — and investment — is wasted if your strategy fails to factor in the performance metrics you need in order to build your audience (and your brand) with confidence.
Fraud란 모바일 광고에서 발생하는 ‘부정행위’. 즉, 부적절한 사기성 트래픽이나 클릭 혹은 인스톨을 뜻합니다. (본 포스팅에서는 ‘Fraud’라는 영어 단어를 유지하도록 하겠습니다.) 이는 모바일 광고 집행 시 쉽게 피할 수만은 없는 문제이기 때문에 광고주들은 애드 네트워크, 퍼블리셔, 어트리뷰션 파트너와 함께 가까이 일하며 Fraud의 위험을 최소화시키는데 노력을 해야 합니다.
이번 포스팅에서는 광고주가 모바일 광고 집행 시 Fraud를 이겨내기 위해 꼭 알아야 할 10가지 방법들을 이야기해보도록 하겠습니다.
In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help with your app marketing strategy.
유저들에게 매일 사용되는 앱은 고작 4개뿐이며, 더 나아가 23%의 유저들은 앱 설치 후 바로 삭제를 한다고 합니다. 지금부터 유저들이 앱을 지우는 5가지 이유를 살펴보고, 이를 보완할 수 있는 방법을 살펴보도록 하겠습니다.
RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. Its benefits to advertisers, who are becoming increasingly comfortable with programmatic buying in general, will fuel an overdue surge in mobile video spend.
AppLift is hiring new talents! You’ve looked at our website and found “that job” that really fits you? Do you want to know how we recruit our talents and prepare yourself for the interview process? Don’t stop reading this post!
Some of the sharpest minds and most experienced User Acquisition Managers and Facebook Audience Network power-users are here to give their insights to app advertisers on running successful Facebook campaigns.
Mobile fraud is ubiquitous and, to some degree, unavoidable. But advertisers can minimize the risks by becoming more aware of the target KPIs of the app and working closely with the ad networks, publishers and attribution partners.
We have outlined a ten-step approach as a starting point for advertisers to help fight fraud.
