Although mobile commerce has outpaced desktop commerce by a factor of 3x, retailers have failed to convert on the monetization opportunity. In this article, Stefan Benndorf, MD at AppLift, explains the reasons behind the mCommerce gap and proposes a few solutions on how to bridge the divide.
Applift 初開催のFirstScreen カンファレンスは、モバイルの広告と技術に特化した6月15日にベルリンで開催された最初のカンファレンスでした。
The winners of our hackathon won a 2 weeks’ trip to San Francisco, where they spent time solving real-life tech problems at AppLift Labs. Read all their adventures in this new blog post.
第一印象がすべての世界で、消費者が市場に対して今までになく懐疑的になってきている時に、アプリストアでの格付けとレビューの影響力は他に類を見ないものとなっています。ここではより良い評価とレビューを得るための、 8 つのステップをご紹介させていただきます!
Programmatic advertising has seen an explosive growth since 2014, emerging as one of the hottest buzzword in mobile advertising. However, despite all the buzz around it, there is still confusion around what the term means and implies. This is why we decided to create the Programmatic Constellation, our newest interactive infographic on mobile programmatic.
첫인상으로 많은 것이 결정되고 마케팅이 신뢰를 잃어가는 요즘과 같은 시대에서는, 앱 마켓의 별점과 리뷰가 앱 다운로드 여부를 결정하는 중요한 요인입니다. 그러나 좋은 리뷰와 별점은 하루 아침에 얻을 수 있는 것이 아니죠. 앱 마켓에서 높은 별점 및 좋은 리뷰를 받는 8단계 비법에 대해 알아보시죠.
当今世界,广告的首次曝光至关重要,当越来越多的消费者对市场营销持不信任的态度时,其它消费者对应用商店的应用评分及反馈信息的推荐形式则成为人们发现新款应用及实现转化率的最大驱动力。
上个月(即6月)15号,AppLift于德国柏林成功主办其首届FirstScreen研讨会,本届研讨会主要围绕“移动效果广告”及“移动广告技术”这两大主题进行深入的讨论。度过漫长而又灰濛濛的春天,我们终于迎来了阳光明媚的六月 (嗯,也是北欧入夏以来最晴朗的日子!)与会者有来自全球各个领域的嘉宾及AppLift员工超过 500 人次,全部汇集到柏林奇诺国际影院(Kino International)。
July is a meaningful month for us in the AppLift APAC office: it’s our birthday month! To celebrate this 3rd anniversary, AppLifters gathered for an offsite in Gapyeong, a well-known location for outdoor activities. Get a glimpse at this amazing team event and learn more about AppLift’s life outside of the office !