독립적인 앱 개발사든, 주요 브랜드든, 동물원이든, 사업을 운영하는 것은 힘든일입니다. 앱 마케팅이 왜 가끔 야생 동물원 운영을 연상시킬 수 있는지, 그 5가지 이유를 재미있는 GIF 이미지와 함께 준비했습니다.
Whether that’s an independent app development shop, a major brand or a zoo, running a business is hard work. Here are five reasons why app marketing can often be reminiscent of managing a wildlife park – complete with illustrative GIFs.
Last Wednesday we aired a webinar on the best practices of leveraging TV and YouTube as effective user acquisition channels for your mobile games. For those who attended, we sincerely hope you enjoyed it! For those who missed it or if you would like to watch it again, no worries: you will find both the presentation deck and the video recording below.
Don’t hesitate to get in touch with us if you have additional questions or simply would like to know more about our TV and YouTube offerings.
Welcome to a new episode of our Mobile Industry Exposed interview series! Today, for the fifth instalment, we caught up with Ionut Ciobotaru, Managing Director and Co-Founder of mobile native publisher platform PubNative. Ionut is no stranger to us at AppLift since, before launching PubNative, he was heading up AppLift’s product team.
Television commercials, billboards, and magazine ads are the “must haves” when advertising traditional products. They have been around for years and will continue to be a staple in most companies’ advertising budgets. This fact, however, does not seem to apply for mobile game developers. Mobile games are anything but traditional and mobile game developers looking to acquire users have, until now, mostly stuck to advertising on mobile devices. Even though digital advertising is estimated to reach $47.8 billion in 2014, TV advertising will also keep on increasing up to $68.54 billion, with no sign of slowing down anytime soon.Times are changing: both traditional and mobile companies are starting to embrace the second screen.
Welcome to the fifth instalment of our Asian Beat series! Having dived into South Korea (twice), made it big in Japan and scrutinized the behemoth Chinese market, we now move on to a smaller but extremely promising country: Vietnam. For this specific post we benefit from the insights of Anh Hoang Duc, analyst at Dynamo Partners and native of Hanoi.A couple of months ago Flappy Bird, an app developed by Dong Nguyen, a Vietnamese developer, roared out of the gates like no app before, leaving behind a mobile games industry flabbergasted by its sudden success. Flappy Bird put the Vietnamese mobile games market in the spotlight in the global developer community, and yet many of the country’s facts and figures are still not widely covered. This post aims at shedding some light on the Vietnamese mobile games market, which has many of the characteristics needed for mobile success: a young population who have grown up with smartphones and tablets as their primary internet touchpoint, widely spread internet penetration, and the booming number of smartphones.
As the saying goes: “A picture is worth a thousand words”. How about a motion picture then? There is no doubt about the fact that video ads are currently one of the most compelling way to advertise your mobile game (or app for that matter). Video is a strong medium because it enables you to convey a lot of emotions in short period of time. The truth is, however, that when talking of video ads for mobile user acquisition today most people think of in-app video clips.
Once again, we are keeping you up to date with the latest news at AppLift as well as a round up of issues affecting the wider mobile industry.
Effective retention strategies are the key to successful mobile game monetization. Creating a game, and marketing strategy, which hooks users in and keeps them returning results in good player retention levels and more revenue.