We spoke to experts from the ad tech industry to find out what they are looking forward to the most at this year’s edition of MWC.
We sat down with Gal Levenhaim, VP Products at AppLift to find out more about building DataLift 360 and what a unified platform means for app advertisers.
Welcome to the final instalment of our four-part series where we introduce you with AppLifters who have attended MWC over the various years and will share their first-hand experiences so you get an insider look at what to expect at the conference, apart from some shiny new smartphones of course! In this part, meet AppLift’s Events and Community Manager Johana Leeflang who is not only an MWC attendee, but also the magician working behind the scenes to make sure it’s a kick-ass show for us!
모바일 마케터들은 KPI를 달성하기 위해 여러 가지 요소들을 고려해야만 합니다. 오늘은 그 중, 모바일 광고 종류를 살펴보고, 각각의 광고 종류가 어떤 특징들을 갖고 있는지 알아보겠습니다.
Welcome to the third part of our four-part series where we will introduce you with AppLifters who have attended MWC over the various years and will share their first-hand experiences so you get an insider look at what to expect at the conference, apart from some shiny new smartphones of course! In this part, meet AppLift India MD Rishi Agarwal who gets candid about his adventures at MWC!
오늘날 흔히 접하고 있는 AI 기술은 모바일 시장에도 큰 영향을 끼치고 있습니다. 시리(Siri)로 대표되던 디지털 어시스턴트 기술은 주요 앱에서 쉽게 찾을 수 있으며, 딥러닝, 머신 러닝과 같은 기술로 챗봇이 발전하며 모바일 시장의 큰 화두가 되었죠. AI로 인해 변화할 모바일 시장에 대해 한번 살펴보세요.
If you are heading to MWC this year hoping to sign that much awaited client, our Strategic BD Lead Isaiah Jones has tips for you in this part two! Listen up!
Welcome to the final installment of the Programmatic Survival Guide, in partnership with Pretio Interactive. In the last three parts, we have gone in detail over the main components that make up a programmatic ecosystem. In this last segment, learn how DSPs and SSPs interact with each other in the programmatic environment to serve ads.
Starting today, we kick off a four-part series where we will introduce you to AppLifters who have attended MWC over the various years and will share their first-hand experiences so you get an insider look at what to expect at the conference, apart from some shiny new smartphones of course!