In a webinar hosted with Adjust, we discussed in detail how Rewarded Ads can help with your app marketing strategy.
유저들에게 매일 사용되는 앱은 고작 4개뿐이며, 더 나아가 23%의 유저들은 앱 설치 후 바로 삭제를 한다고 합니다. 지금부터 유저들이 앱을 지우는 5가지 이유를 살펴보고, 이를 보완할 수 있는 방법을 살펴보도록 하겠습니다.
RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. Its benefits to advertisers, who are becoming increasingly comfortable with programmatic buying in general, will fuel an overdue surge in mobile video spend.
AppLift is hiring new talents! You’ve looked at our website and found “that job” that really fits you? Do you want to know how we recruit our talents and prepare yourself for the interview process? Don’t stop reading this post!
Some of the sharpest minds and most experienced User Acquisition Managers and Facebook Audience Network power-users are here to give their insights to app advertisers on running successful Facebook campaigns.
Mobile fraud is ubiquitous and, to some degree, unavoidable. But advertisers can minimize the risks by becoming more aware of the target KPIs of the app and working closely with the ad networks, publishers and attribution partners.
We have outlined a ten-step approach as a starting point for advertisers to help fight fraud.
モバイルアプリが世の中をどのように変化させたのか、話し出すとキリがありませんよね。2008年、Appleがアプリストア“way back”を開始し、マーケティングスペースを完全に変えてしまって以来、エコシステムの素晴らしい成長を私達は目にしてきました。この大きな変化後間もなく、新しい産業、つまりディマンドに応じる様々なサービスが形成されました。
Does the lack of standards in mobile attribution result in an uneven measurement of who should be attributed with each conversion?