We are excited to announce the launch of a powerful new reporting dashboard on our unified platform, DataLift360. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time.
In continuation of our ‘A Debate on Standards’ series, in this webinar Maor Sadra (CRO @ AppLift) is joined by Jonathan Winters (Head of UA @ MiniClip) and Michael Paxman (Team Lead Account Management JP & APAC @ Adjust) to dive deeper into the topic of standardization in mobile attribution, and to examine the challenges that are currently plaguing the industry.
Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Let us take you through a short history of ad fraud to understand how it has developed through the years and put a perspective to the current challenges.
Our latest infographic is an attempt to investigate on which kind of placements mobile video creatives perform best across regions.
지난 9월 앱리프트 서울 오피스에서는 임현균 지사장 그리고 황종우 APAC 프로그래매틱 팀장과 함께 모바일 광고 트렌드와 부정 광고(Fraud) 외 다양한 주제로 세 번째 페이스북 라이브를 진행하였습니다. 이번 포스팅에서는, 페이스북 라이브에서 다뤄진 내용들을 다시 한 번 정리하는 시간을 갖도록 하겠습니다.
Mobile video advertising is growing and the time is ripe for advertisers to fortify their efforts. But before you begin, here’s a primer on mobile video ad’s most common terminologies.
앱리프트는 최근 부정 광고 방지 제품군, 프로드 버스터 (Fraud Buster)를 출시하며 모바일 부정 광고에 보다 능동적으로 대처하고 효과적으로 문제를 해결할 수 있도록 노력하고 있습니다. 본 포스팅에서는 모바일 부정 광고와 관련된 기본 용어, 종류와 측정 기준 등을 설명하도록 하겠습니다.
In almost 3 years, Brazil has emerged as one of the top growing countries in mobile in the LatAm region. Let’s take a look at the main trends shaping the app economy in this region.
Eugenia Kovalenko, director of marketing at the popular social music-making app company Smule joins us as she shares her four biggest learnings for user acquisition for unique apps.
Welcome to a new part in our series, A Debate on Standards, as we open up a space to discuss the problem that a lack of standards in mobile attribution poses. In this post, let’s hear from TUNE’s Director of Product Marketing Brian Marcus on his views on mobile attribution space.