Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let’s take a quick look at the consequences of this update and place it back into its broader context.
Two households, both alike in dignity…
In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.
Two households, both alike in dignity…
In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.
Two households, both alike in dignity…
In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.
Two households, both alike in dignity…
In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.
Tim Koschella, AppLift Co-Founder, Managing Director and currently heading operations at our Asian office in Seoul, was interviewed in the famous Korean gaming magazine Game Chosun. Here are the main take aways from the interview: “The world is paying attention Continue Reading
In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.
A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.
On Sunday, we announced a series A funding round of $13 million (€10 million) by Dutch venture capital and growth equity fund Prime Ventures. In the wake of this announcement, we were blessed with extensive media coverage by major industry Continue Reading
“Launched 10 months ago (in August 2012), AppLift can currently deliver up to 1 million mobile installs per month. It’s been working with 80 publishers including King, Wooga and Kabam and over 500 media partners such as RTL and Closer.”Click Continue Reading
“The company has more than 500 media partners who benefit from the opportunity to monetize in a non-intrusive and user-friendly way while receiving eCPMs (effective cost per thousand impressions) of up to $75.”Click here for the whole article.“The company has Continue Reading
“AppLift’s platform is able to track, measure and benchmark the quality of players delivered with regards to retention, virality and, perhaps most importantly, monetization, such as in-app purchases.”Click here for the whole article.“AppLift’s platform is able to track, measure and Continue Reading
“AppLift’s platform is able to track, measure and benchmark the quality of players delivered with regards to retention, virality and, perhaps most importantly, monetization, such as in-app purchases.”Click here for the whole article.“AppLift’s platform is able to track, measure and Continue Reading